Marketing Strategy Top Brand Indonesia
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Marketing Strategy Top Brand Indonesia
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Author : M. Suyanto
language : id
Publisher: Penerbit Andi
Release Date :
Marketing Strategy Top Brand Indonesia written by M. Suyanto and has been published by Penerbit Andi this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Untuk melambungkan produk menjadi Top Brand di Indonesia, dibutuhkan strategi pemasaran yang efektif meliputi segmentasi pasar, pembidikan pasar, dan penempatan posisi produk, serta diferensiasi produk.
Marketing Know How
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Author : Damrong Pinkoon
language : en
Publisher: Jaico Publishing House
Release Date : 2016-01-18
Marketing Know How written by Damrong Pinkoon and has been published by Jaico Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
Walk into any store today, watch any commercial on television, and it becomes immediately apparent that the most attractive and successful brands are those which are colorful, catchy, and confident. But in our competitive world economy, how do these brands manage to maintain their unique character while ensuring huge sales volume? The answer is innovative marketers, whose creativity makes branding impact and brand loyalty happen! There are over 1,000 reasons why customers are not buying a product, but there is only one way to make the customers actually buy the product – the talent of real marketers. Marketing Know + How will help you meaningfully develop your talent and guarantee unbeatable success of your company and brand. Through 35 easy-to-understand, lively lessons on relevant topics, ranging from market knowledge to brand strategy, you will learn everything you need to know to hone your marketing skills and stimulate your limitless imagination! DAMRONG PINKOON has a master’s degree in management and a bachelor’s degree in business administration. He is an instructor of business strategies. His books have been translated into many languages.
Intrapreneurship And Sustainable Human Capital
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Author : João Leitão
language : en
Publisher: Springer Nature
Release Date : 2020-07-29
Intrapreneurship And Sustainable Human Capital written by João Leitão and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-29 with Business & Economics categories.
This book elaborates on the combined challenges regarding intrapreneurship, sustainability of human resources management (HRM) and digital transformation faced by today’s organizations. Representing the first such attempt in current management literature, it explores the sustainable HRM approach, which focuses on connecting internal and external factors so as to achieve positive outcomes not only for the respective organization but also for the society, economy, and environment. It also discusses cases related to HRM’s role in establishing a corporate sustainability culture, while also working to promote employee engagement, satisfaction, performance and well-being. In closing, the book discusses the new opportunities provided by digitalization and connectivity in the field of intellectual capital, which make employees the central focus of the organization in order to create sustainable competitive advantages.
Proceedings Of The 19th International Symposium On Management Insyma 2022
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Author : Werner Ria Murhadi
language : en
Publisher: Springer Nature
Release Date : 2023-02-11
Proceedings Of The 19th International Symposium On Management Insyma 2022 written by Werner Ria Murhadi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-11 with Business & Economics categories.
This is an open access book. The INSYMA 19 will be the first INSYMA to be held in a hybrid format; the offline event will be held in Bali, Indonesia. Bali is chosen as the location of the INSYMA because it is known as Indonesia’s most famous tourist destination, not only for domestic but also for foreign tourists. Both offline and online presenters are welcome to contribute to this year’s conference. This is an open access book.
Memulai Bisnis Dari Nol Belajar Dari Entrepreneur Top Dunia
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Author : Prof. Dr. M. Suyanto
language : id
Publisher: Penerbit Andi
Release Date : 2021-03-22
Memulai Bisnis Dari Nol Belajar Dari Entrepreneur Top Dunia written by Prof. Dr. M. Suyanto and has been published by Penerbit Andi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-22 with Business & Economics categories.
Buku Memulai Bisnis dari Nol: Belajar dari Entrepreneur Top Dunia ini memberikan gambaran bagaimana memulai bisnis dari nol di era Industri 4.0 dengan modal kecil, tetapi mampu melambungkan bisnis kelas dunia, misalnya Apple, Amazon, Walt Disney, Microsoft, Google, Facebook, General Electric, IBM, BMW, Dell Computer, Sony, Wallmart, Coca-Cola, Chrysler, Canon, NEC, Bloomberg, Federal Express, Curve, Charles Schwab, CNN, Gillette, Subaru, Honda, Toyota, Hewlett Packard, Adidas, dan pengalaman saya dalam mengembangkan bisnis.
Product Development Co Branding Pocari Sweat Yakult
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Author : Agus Al Hafid, SE
language : id
Publisher: CV. Green Publisher Indonesia
Release Date : 2022-10-26
Product Development Co Branding Pocari Sweat Yakult written by Agus Al Hafid, SE and has been published by CV. Green Publisher Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-26 with Business & Economics categories.
Buku ini membahas tentang Marketing Strategic (Pemasaran Strategik). Marketing strategic merupakan strategi yang digunakan oleh perusahaan produsen barang atau jasa secara berkesinambungan untuk memenangkan persaingan pasar. Tentunya Penyusunan rencana usaha secara menyeluruh dilandasi oleh strategi pemasaran seperti bagaimana menciptakan product development & cobranding dari suatu produk, product identity, distribution channel & content marketing, value creation & distribution channel, sponsorship, corporate social reaponbility & social, dan marketing. Untuk memudahkan pembaca dalam memahami Pemasaran Strategik terutama Co-Branding, penulis membuat sebuah studi berupa pengembangan kolaborasi dua buah produk minuman yaitu Pocari Sweat dan Yakult (Poya Foya) yang kami dokumentasikan dalam buku ini.
Etika Bisnis Nabi Muhammad Saw Sejarah Ajaran Dan Praktik
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Author : Ubbadul Adzkiya'
language : id
Publisher: Penerbit Lawwana
Release Date : 2021-05-07
Etika Bisnis Nabi Muhammad Saw Sejarah Ajaran Dan Praktik written by Ubbadul Adzkiya' and has been published by Penerbit Lawwana this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-07 with Business & Economics categories.
Proceedings Of The 7th Global Conference On Business Management And Entrepreneurship Gcbme 2022
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Author : Ratih Hurriyati
language : en
Publisher: Springer Nature
Release Date : 2023-09-29
Proceedings Of The 7th Global Conference On Business Management And Entrepreneurship Gcbme 2022 written by Ratih Hurriyati and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.
Strategic Marketing Management In Asia
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Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-22
Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Kewirausahaan Entrepreneurship Dalam Pandangan Islam Historis Politik Dan Ekonomi
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Author : Asep Suraya Maulana
language : id
Publisher: Penerbit NEM
Release Date : 2020-04-13
Kewirausahaan Entrepreneurship Dalam Pandangan Islam Historis Politik Dan Ekonomi written by Asep Suraya Maulana and has been published by Penerbit NEM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-13 with Business & Economics categories.
Data BPS pada bulan Februari 2019 menyebutkan bahwa jumlah pengangguran terbuka yang merupakan lulusan universitas mencapai 839.019 orang atau 12% dari total pengangguran yang mencapai 6.816.840 orang. Hal tersebut menekankan bahwa lulusan perguruan tinggi tidak bisa lagi sekedar mengandalkan ijazah untuk mencari pekerjaan, akan tetapi dibutuhkan kemampuan dan keterampilan bagi lulusan universitas sehingga dapat terserap ke dunia industri/usaha. Salah satu langkah alternatif untuk mengatasi permasalahan tersebut adalah dengan menanamkan jiwa wirausaha pada mahasiswa. Universitas sebagai lembaga pendidikan harus turut berperan aktif untuk membangun dan mengarahkan mahasiswanya untuk bergerak dalam dunia wirausaha sebagai upaya menangani masalah pengangguran para lulusannya. Buku yang ada di hadapan pembaca ini menjelaskan mengenai kewirausahaan, analisis bisnis dan studi kelayakan bisnis, aspek pasar dan pemasaran, konsep bisnis dan waralaba, membangun jaringan bisnis dalam persaingan global, nilai-nilai dan etika bisnis dalam agama Islam, serta kewirausahaan dalam perspektif Islam.