Marketing Territorial Exp Rientiel

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The Customer Centric Enterprise

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Author : Mitchell M. Tseng
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-27

The Customer Centric Enterprise written by Mitchell M. Tseng and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-27 with Business & Economics categories.

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

Consuming People

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Author : Nikhilesh Dholakia
language : en
Publisher: Routledge
Release Date : 2003-12-16

Consuming People written by Nikhilesh Dholakia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-16 with Business & Economics categories.

Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses on the forces shaping American consumption patterns, from corporations to Hollywood, and concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish. This is an original and radical analysis in which its first-rate authors structure this key topic in a multi-disciplinary and forward-thinking way. As such, it will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as those concerned with contemporary cultural transformations.

Enchanting A Disenchanted World

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Author : George Ritzer
language : en
Publisher: Pine Forge Press
Release Date : 2010

Enchanting A Disenchanted World written by George Ritzer and has been published by Pine Forge Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Social Science categories.

The only book to connect the everyday world of the 20-something undergraduate consumer with sound sociological analysis of the world of consumption Enchanting a Disenchanted World, Third Edition examines Disney, malls, cruise lines, Las Vegas, the world wide web, Planet Hollywood, credit cards, and all the other ways we now consume. Thoroughly updated to reflect the recent economic recession and the impact of the internet, bestselling author George Ritzer continues to explore this book’s central thesis: that our society has undergone fundamental change because of the way and the level at which we consume. This Third Edition demonstrates how we have created new "cathedrals" of consumption (places that enchant us so as to entice us to stay longer and consume more) while continuing to take capitalism to a new level. These places of consumption, whether in our homes, the mall, or cyberspace, are in a constant state of "enchanting the disenchanted," luring us through new spectacles because their rational qualities are both necessary and deadening at the same time. New and Hallmark Features Offers a unique analysis of the world of consumption, especially the settings in which consumption takes place Discusses the recent global economic recession throughout Offers rich details on consuming in such places as Las Vegas, Disney World, on cruise ships, in Wal-Mart, at McDonald’s, and, new to this edition, on the Web Includes a wide range of theoretical perspectives—Marxian, Weberian, critical theory, postmodern theory—as well as a number of concepts such as hyperconsumption, implosion, simulation, and time and space to show students how sociological theory can be applied to everyday phenomena

Global Wine Tourism

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Author : Jack Carlsen
language : en
Publisher: CABI
Release Date : 2007

Global Wine Tourism written by Jack Carlsen and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Cooking categories.

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Customer Driven Manufacturing

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Author : Johan C. Wortmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Customer Driven Manufacturing written by Johan C. Wortmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Science categories.

Customer-driven manufacturing is the key concept for the factory of the future. The markets for consumer goods are nowadays marked by an increase in variety, while at the same time showing steadily decreasing product life-cycles. In addition, tailoring the product to the customer's needs is becoming increasingly important in quality improvement. These trends are resulting in production in small batches, driven by customer orders. Customer-driven Manufacturing adopts a design-oriented approach, splitting the realisation of customer-driven manufacturing into three main steps. Firstly, you must understand the primary process of your business. The second step is to analyse and re-design the management and control of the organisation. Finally, the organisation's information system must be analysed and redesigned.

Competitive Identity

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Author : Simon Anholt
language : en
Publisher: Springer
Release Date : 2006-11-13

Competitive Identity written by Simon Anholt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-13 with Business & Economics categories.

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Social Media In Travel Tourism And Hospitality

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Author : Evangelos Christou
language : en
Publisher: Routledge
Release Date : 2016-04-01

Social Media In Travel Tourism And Hospitality written by Evangelos Christou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Business & Economics categories.

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Thoughts On Unconventional Computing

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Author : Andrew Adamatzky
language : en
Publisher:
Release Date : 2021-02-28

Thoughts On Unconventional Computing written by Andrew Adamatzky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-28 with categories.

There is no strict definition of unconventional computing. Being an unconventional computist is not a matter of training but thinking and living. Phenomenologically most works on unconventional computing are about implementation of computing in novel substrates (chemical, physical, biological), development of computing schemes and algorithms not fitting into the mainstream framework, or designing of computing architectures inspired by chemical or biological systems. This short book gives a snapshot of the unconventional computing field. The world-leading experts in the unconventional computing author all articles of the issue. The topics include analog computation, sensing and computing with fungi, chemical computing, swarms of minimalist agents, computational universality, mega-computing in the universe, information and music, universal sensing, art of deduction, reversible computing, philosophy of machine learning, epistemic incompleteness, post-quantum unconventional computing, complexity of natural computing, arts and cellular automata. Articles presented are punchy and well illustrated. All articles are short and self-contained. The book will serve well as a light-touch introduction to unconventional computing for people not familiar with computing and might inspire artists and humanitarians to enter the field.

Integrating Aboriginal Perspectives Into The School Curriculum

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Author : Yatta Kanu
language : en
Publisher: University of Toronto Press
Release Date : 2011-02-19

Integrating Aboriginal Perspectives Into The School Curriculum written by Yatta Kanu and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-19 with Education categories.

From improved critical thinking to increased self-esteem and school retention, teachers and students have noted many benefits to bringing Aboriginal viewpoints into public school classrooms. In Integrating Aboriginal Perspectives Into the School Curriculum, Yatta Kanu provides the first comprehensive study of how these frameworks can be effectively implemented to maximize Indigenous students' engagement, learning, and academic achievement. Based on six years of empirical research, Kanu offers insights from youths, instructors, and school administrators, highlighting specific elements that make a difference in achieving positive educational outcomes. Drawing on a wide range of disciplines, from cognitive psychology to civics, her findings are widely applicable across both pedagogical subjects and diverse cultural groups. Kanu combines theoretical analysis and practical recommendations to emphasize the need for fresh thinking and creative experimentation in developing curricula and policy. Amidst global calls to increase school success for Indigenous students, this work is a timely and valuable addition to the literature on Aboriginal education.

The Avant Garde In Exhibition

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Author : Bruce Altshuler
language : en
Publisher:
Release Date : 1998

The Avant Garde In Exhibition written by Bruce Altshuler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Art, Modern categories.

"Scholarly, sympathetic, lucid--and filled with fascinating detail--The Avant-Garde in Exhibition is as valuable as a reference as it is exciting as a narrative."--Arthur Danto