Marketing Transpersonale Per L Impresa 4 0
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Marketing Transpersonale Per L Impresa 4 0
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Author : Michela Drusian
language : it
Publisher: libreriauniversitaria.it Edizioni
Release Date : 2018-07-01
Marketing Transpersonale Per L Impresa 4 0 written by Michela Drusian and has been published by libreriauniversitaria.it Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-01 with Business & Economics categories.
Food Wine Marketing 4 0 Reloaded
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Author : Maria Pia Favaretto
language : it
Publisher: Dario Flaccovio Editore
Release Date : 2024-06-11T00:00:00+02:00
Food Wine Marketing 4 0 Reloaded written by Maria Pia Favaretto and has been published by Dario Flaccovio Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-11T00:00:00+02:00 with Business & Economics categories.
Come mettere a tavola il futuro? Abbiamo raccolto in un unico volume diverse prospettive, che servono sia per raccontare al meglio l’universo Food & Wine sia per sviluppare le tante competenze necessarie a rispondere alle nuove tendenze di consumo e ai ritmi imposti dalla trasformazione digitale di ultima generazione. E qui vi sveliamo il segreto: bisogna pensare in modo transdisciplinare. Grazie alla riflessione di professionisti esperti e all’analisi di diversi casi studio di aziende italiane, potrete conoscere le dinamiche, le strategie e i linguaggi più efficaci ed efficienti per promuovere l’agroalimentare. Un libro originale e poliedrico, uno strumento pratico e teorico allo stesso tempo, che si rivolge a studenti, professionisti, addetti ai lavori e imprese del food & wine system. Siete pronti a diventare degli eccellenti comunicatori del Made in Italy del cibo e del vino? Si parte, insieme.
Immagini Parassita E Fashion Communication Tra Etica E Creativit
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Author : a cura di Paolo Scquizzato
language : it
Publisher: tab edizioni
Release Date : 2021-05-31
Immagini Parassita E Fashion Communication Tra Etica E Creativit written by a cura di Paolo Scquizzato and has been published by tab edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-31 with Philosophy categories.
Il volume esplora un importante nodo gordiano della cultura visuale contemporanea: il rapporto tra la fashion communication e le cosiddette “immagini parassita”, ossia le immagini che, per la loro piacevolezza visiva, bypassano il senso critico di chi le osserva. Nella prima parte del libro ci si sofferma sulle questioni connesse alla creazione e alla diffusione delle immagini parassita nell’ambito della moda e alla riflessione filosofica che ne può scaturire alla luce della visual ethics. Nella seconda parte ci si concentra sul campo d’indagine della ricerca universitaria effettuata presso l’Istituto Universitario Salesiano Venezia-Verona (IUSVE) da metà 2019 a tutto il 2020, dedicata alle immagini parassita nella fashion communication, restituendone milieu culturale e sociale, progettazione e metodologia. Le conclusioni confermano che, più gli osservatori negano di aver interiorizzato delle immagini parassita, più ne sono carichi, perché ciò che manca loro è un pensiero critico che si trasformi in un atto di visione consapevole.
Il Mondo Del Possibile
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Author : Michele Marchetto
language : it
Publisher: libreriauniversitaria.it Edizioni
Release Date : 2019-01-01
Il Mondo Del Possibile written by Michele Marchetto and has been published by libreriauniversitaria.it Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Philosophy categories.
Pugni Negli Occhi O Carezze
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Author : Arianna Novaga
language : it
Publisher: libreriauniversitaria.it Edizioni
Release Date : 2019-02-01
Pugni Negli Occhi O Carezze written by Arianna Novaga and has been published by libreriauniversitaria.it Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Photography categories.
Psicologia Della Comunicazione
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Author : Rita Bressan
language : it
Publisher: libreriauniversitaria.it Edizioni
Release Date : 2019-02-01
Psicologia Della Comunicazione written by Rita Bressan and has been published by libreriauniversitaria.it Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Language Arts & Disciplines categories.
Emotion In Advertising
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Author : Stuart Agres
language : en
Publisher: Praeger
Release Date : 1990-12-30
Emotion In Advertising written by Stuart Agres and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-12-30 with Business & Economics categories.
Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques. Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses. Taken together, these papers represent the cutting edge of research in the area of advertising and emotion and a major contribution to the literature of consumer psychology. The volume is organized into six general sections. Part I provides an overview of the ways in which emotions affect the advertising environment. The next group of chapters investigates how emotional responses to advertising can and should be measured. The third section is comprised of empirical chapters which examine such issues as the potential role of facial expression in the arousal of emotion, differential emotional responses to storyboards, animatics and finished commercials, and the impact on emotional response of the introductory position of the brand name and product category within a commercial. In Part IV, the contributors look at how the emotional reactions to ads affect other constructs or behavior of interest to advertisers, including message recall and attitude toward the ad. The following section contains two chapters that explicitly examine how the emotional make-up of the viewer interacts with the emotional fabric of the ad. The final chapter presents an overview of the role of consumer psychology in the social sciences. Ideal as a set of readings for graduate students and researchers in consumer psychology and advertising research, this book would also be invaluable as a supplemental text for advanced undergraduate or graduate courses in cognitive psychology, social psychology, mass media/communications/journalism, or family economics.
Catalogo Dei Libri In Commercio
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Author :
language : it
Publisher:
Release Date : 1999
Catalogo Dei Libri In Commercio written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Italian literature categories.
Tomatoes
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Author : Mariagrazia Villa
language : en
Publisher: White Star
Release Date : 2012
Tomatoes written by Mariagrazia Villa and has been published by White Star this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Cooking categories.
The emperor of the garden, the staple of the kitchen: behold the proud tomato! This lavishly illustrated book--cleverly shaped like a ripe tomato!--features 50 recipes assembled by Academia Barilla showcasing the wide range of this healthy, versatile fruit. From delicious appetizers like Fried Green Tomatoes to main-course favorites like Pizza alla Napoletana to delightful desserts like Tomato Sorbet, this cookbook is a kitchen must-have.
Gambling Disorders In Women
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Author : Henrietta Bowden-Jones
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-14
Gambling Disorders In Women written by Henrietta Bowden-Jones and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Psychology categories.
This book brings together an international selection of academics with expertise in problem gambling issues in women, with chapters reflecting ongoing work with female gamblers across the world in both group and individual settings. In choosing such a specific patient group, the authors aim to raise the profile of gambling disorders in women and also provide fellow professionals across the world with a shared understanding of evidence based treatment and recovery in problem gambling literature and research. Gambling Disorders in Women: An International Female Perspective on Treatment and Research will provide professionals working in addictions and policy-making with much-needed knowledge about a seriously under-represented area, and about which many professionals feel they would like to know more. The book will also highlight different international approaches to the provision of treatment for women in each country as well as the epidemiology of the illness.