Marketing Tras Bambalinas C Mo Crear Y Conservar El P Blico Para Las Artes Esc Nicas
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Marketing Tras Bambalinas C Mo Crear Y Conservar El P Blico Para Las Artes Esc Nicas
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Author : Joanne Scheff Bernstein
language : es
Publisher: Libraria
Release Date : 2008
Marketing Tras Bambalinas C Mo Crear Y Conservar El P Blico Para Las Artes Esc Nicas written by Joanne Scheff Bernstein and has been published by Libraria this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Performing arts categories.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Introduction To Documentary Second Edition
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Author : Bill Nichols
language : en
Publisher: Indiana University Press
Release Date : 2010-12-07
Introduction To Documentary Second Edition written by Bill Nichols and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-07 with Performing Arts categories.
This new edition of Bill Nichols’s bestselling text provides an up-to-date introduction to the most important issues in documentary history and criticism. Designed for students in any field that makes use of visual evidence and persuasive strategies, Introduction to Documentary identifies the distinguishing qualities of documentary and teaches the viewer how to read documentary film. Each chapter takes up a discrete question, from "How did documentary filmmaking get started?" to "Why are ethical issues central to documentary filmmaking?" Carefully revised to take account of new work and trends, this volume includes information on more than 100 documentaries released since the first edition, an expanded treatment of the six documentary modes, new still images, and a greatly expanded list of distributors.
Practical Reason
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Author : Pierre Bourdieu
language : en
Publisher: Stanford University Press
Release Date : 1998
Practical Reason written by Pierre Bourdieu and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
This work by Pierre Bourdieu develops the anthropological theory which has formed the basis of his scientific research. It discusses the problems posed by "structuralist" philosophers in order to solve or dissolve them.
Cooperation Management For Practitioners
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Author : GIZ GmbH
language : en
Publisher: Springer
Release Date : 2015-02-09
Cooperation Management For Practitioners written by GIZ GmbH and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-09 with Business & Economics categories.
The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH possesses over 30 years of experience in managing cooperation worldwide. It has now consolidated its comprehensive expertise by publishing this book. The management model Capacity WORKS is designed for everyone actually involved in cooperation: managers, executives, consultants and advisors in business, governance, public administration and the nonprofit sector. It provides a full introduction to the challenges of successful cooperation management, and supplies practitioners with tried and tested approaches. Five success factors (strategy, cooperation, steering structure, processes, and learning & innovation) delineate the various facets that help focus on the objectives and results of complex cooperation systems. The conceptual framework underlying the success factors is clearly set out, and the success factors are supplemented by an extensive toolbox to support practitioners working in these five areas. At the same time the manual gives readers a broad insight into the world of cooperation management for sustainable development. It includes numerous practical examples, proven contexts of application and glimpses into the work of international cooperation.
Laban For All
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Author : Jean Newlove
language : en
Publisher: Routledge
Release Date : 2019-07-17
Laban For All written by Jean Newlove and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-17 with Performing Arts categories.
Rudolf Laban was one of the great theorists and practitioners of movement. In Laban for All, expert teachers of Laban's techniques offer simplified version of his system that can be used by anyone, from beginners to pros. Extensively illustrated with John Dalby's line drawings and diagrams, Laban for All lays out the basic vocabulary of the Laban system and goes on to offer specific exercises. The result is a thorough - and thoroughly practical - grounding in the most important movement system in use today.
No Logo
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Author : Naomi Klein
language : en
Publisher: Macmillan
Release Date : 2000-01-15
No Logo written by Naomi Klein and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-15 with Business & Economics categories.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Strategic Management
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Author : Fred R. David
language : en
Publisher: Prentice Hall
Release Date : 2009
Strategic Management written by Fred R. David and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business planning categories.
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.