Marketing Tutti Frutti
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Marketing Tutti Frutti
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Author : Mario Persona
language : pt-BR
Publisher: Clube de Autores
Release Date : 2009-05-11
Marketing Tutti Frutti written by Mario Persona and has been published by Clube de Autores this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-11 with Social Science categories.
Marketing Tutti Frutti é uma deliciosa e divertida salada de dicas, histórias e estratégias dos mais variados conceitos de marketing para o leitor se deliciar. Marketing viral, marketing de guerrilha, marketing pessoal... Mario Persona junta tudo em crônicas bem-humoradas que divertem e instruem ao mesmo tempo. Algumas pessoas têm a habilidade de nos informar e ampliar nossos horizontes de forma contundente. Mario Persona é uma delas. Em “Marketing Tutti Frutti”, ele mostra que não há limites para novas formas de se atuar no mercado, quando a criatividade está a nosso serviço. Abrir o livro em qualquer página e ler uma de suas deliciosas crônicas nos faz refletir sobre conceitos, esmiuçá-los, tornando-os cristalinos e principalmente úteis. – Celso Varga Beleza de livro, ou melhor, beleza esse modo de escrever. Eu prefiro Monteiro Lobato a Machado de Assis porque o estilo parnasiano de Machado não me deixa concluir. Ele conclui tudo, e não é esse o estilo de Mario Persona. Seu estilo é leve e gostoso, e mais se parece com o estilo do Pequeno Príncipe onde temos que interpretar suas parábolas, caso contrário fica sendo apenas um livro para crianças, mas se devidamente interpretado será uma belíssima e inovadora filosofia. – Marcos Penna
Recent Developments In The Production And Marketing Of Apple Sauce And Slices
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Author : Dana G. Dalrymple
language : en
Publisher:
Release Date : 1965
Recent Developments In The Production And Marketing Of Apple Sauce And Slices written by Dana G. Dalrymple and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Apple products categories.
Agricultural Marketing
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Author :
language : en
Publisher:
Release Date :
Agricultural Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Produce trade categories.
Marketing Communications
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Author :
language : en
Publisher:
Release Date : 1898
Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Advertising categories.
Marketing Tuttifrutti
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Author : Mario Persona
language : pt-BR
Publisher:
Release Date : 2004
Marketing Tuttifrutti written by Mario Persona and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Marketing
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Author : Gary Armstrong
language : en
Publisher:
Release Date : 2000
Marketing written by Gary Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Author order on cover and title page reads Gary Armstrong and Philip Kotler. Name change of author from 4th edition - from Philip Kotler and Gary Armstrong.
Carmen Miranda
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Author : Lisa Shaw
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Carmen Miranda written by Lisa Shaw and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
This is the first book-length study of Carmen Miranda in English. It traces her origins as a radio singer, recording artist and film star in Brazil in the 1930s, before exploring in depth her Hollywood screen roles and the construction of her long-lasting star persona in the USA.
Marketing
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Author :
language : en
Publisher:
Release Date : 1959
Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Advertising categories.
Marketing Essentials
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1984
Marketing Essentials written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
The Expediency Of Culture
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Author : George Yúdice
language : en
Publisher: Duke University Press
Release Date : 2004-01-23
The Expediency Of Culture written by George Yúdice and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-23 with History categories.
The Expediency of Culture is a pioneering theorization of the changing role of culture in an increasingly globalized world. George Yúdice explores critically how groups ranging from indigenous activists to nation-states to nongovernmental organizations have all come to see culture as a valuable resource to be invested in, contested, and used for varied sociopolitical and economic ends. Through a dazzling series of illustrative studies, Yúdice challenges the Gramscian notion of cultural struggle for hegemony and instead develops an understanding of culture where cultural agency at every level is negotiated within globalized contexts dominated by the active management and administration of culture. He describes a world where “high” culture (such as the Guggenheim Museum in Bilbao, Spain) is a mode of urban development, rituals and everyday aesthetic practices are mobilized to promote tourism and the heritage industries, and mass culture industries comprise significant portions of a number of countries’ gross national products. Yúdice contends that a new international division of cultural labor has emerged, combining local difference with transnational administration and investment. This does not mean that today’s increasingly transnational culture—exemplified by the entertainment industries and the so-called global civil society of nongovernmental organizations—is necessarily homogenized. He demonstrates that national and regional differences are still functional, shaping the meaning of phenomena from pop songs to antiracist activism. Yúdice considers a range of sites where identity politics and cultural agency are negotiated in the face of powerful transnational forces. He analyzes appropriations of American funk music as well as a citizen action initiative in Rio de Janeiro to show how global notions such as cultural difference are deployed within specific social fields. He provides a political and cultural economy of a vast and increasingly influential art event— insite a triennial festival extending from San Diego to Tijuana. He also reflects on the city of Miami as one of a number of transnational “cultural corridors” and on the uses of culture in an unstable world where censorship and terrorist acts interrupt the usual channels of capitalist and artistic flows.