Marketing Warfare
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Marketing Warfare
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Author : Al Ries
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-11-22
Marketing Warfare written by Al Ries and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-22 with Business & Economics categories.
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Marketing Warfare 20th Anniversary Edition
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Author : Al Ries
language : en
Publisher: McGraw Hill Professional
Release Date : 2006
Marketing Warfare 20th Anniversary Edition written by Al Ries and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades.
Summary Marketing Warfare
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary Marketing Warfare written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.
Marketing Warfare
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Author :
language : nl
Publisher:
Release Date : 2009
Marketing Warfare written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Dit is het e-book uittreksel behorend bij het boek 'Marketing warfare' (20e druk; ISBN 9780071460828 ) van Al Ries & Jack Trout. Uittreksels van StudentsOnly bieden je een goede manier om de stof uit het boek nog sneller en makkelijker onder de knie te krijgen. Ze geven beknopt - in ca. 10% van het aantal pagina's van het boek - een compleet overzicht van alles wat belangrijk is. In het uittreksel wordt regelmatig naar pagina's, paragrafen, tabellen of figuren in het boek verwezen; het is dan ook moeilijk te gebruiken zonder het boek, maar des te beter samen met het boek. Bron: Flaptekst, uitgeversinformatie.
The Basic Principles Of Marketing Warfare
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Author : Robert Durö
language : en
Publisher:
Release Date : 1987-12-14
The Basic Principles Of Marketing Warfare written by Robert Durö and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-12-14 with Business & Economics categories.
This provocative book aims to provide managers with a basic knowledge of how to understand, formulate and execute successful strategies against strategically thinking competitors. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy.
The Basic Principles Of Marketing Warfare
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Author : Robert Durö
language : en
Publisher:
Release Date : 1987
The Basic Principles Of Marketing Warfare written by Robert Durö and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
The Marketing Of War In The Age Of Neo Militarism
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Author : Kostas Gouliamos
language : en
Publisher: Routledge
Release Date : 2013-05-13
The Marketing Of War In The Age Of Neo Militarism written by Kostas Gouliamos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with History categories.
The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of democracy and capitalism, The Marketing of War in the Age of Neo-Militarism challenges prevailing accounts of the "military-industrial complex" as it explores significant interrelated themes denoting the accelerating process of militarization of society. Designed to address pressing socio-political phenomena, this book is the first of its genre contesting conventional wisdom about the perceived link between war and the "military-industrial complex." It is unique not merely because of its approach, but also for its thorough analysis of deeply affected social institutions and processes such as education, popular culture, geopolitics, military expenditure, space and the environment. Contributing authors advance the discussion by exposing factual information demonstrating the nature and scope of society’s militarization. Their analysis is also broadened to encompass key concepts and diverse aspects of the subject matter that provoke a lively debate. The book offers compelling arguments that will be indispensable to scholars, students, professionals, and policy and decision makers with an interest in social and political sciences as well as in other related fields.
Marketing Warfare
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Author : Ries
language : en
Publisher: www.Kithabay.com
Release Date : 2003-08-01
Marketing Warfare written by Ries and has been published by www.Kithabay.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-01 with categories.
Summary Marketing Warfare
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Author : BusinessNews Publishing
language : en
Publisher: Must Read Summaries
Release Date : 2014-10-14
Summary Marketing Warfare written by BusinessNews Publishing and has been published by Must Read Summaries this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.
Marketing Warfare
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Author : Yumnah Almasi
language : en
Publisher: CreateSpace
Release Date : 2014-11-01
Marketing Warfare written by Yumnah Almasi and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-01 with categories.
Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Another simple definition of "marketing" is "managing profitable customer relationships." Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.