Marketing Your Professional Service
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Professional Services Marketing
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Author : Mike Schultz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-15
Professional Services Marketing written by Mike Schultz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-15 with Business & Economics categories.
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
How To Market Your Way To A Million Dollar Professional Service Practice
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Author : Bob Serling
language : en
Publisher: Lulu.com
Release Date : 2006-05
How To Market Your Way To A Million Dollar Professional Service Practice written by Bob Serling and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05 with Business & Economics categories.
This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author
Marketing Professional Services
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Author : Philip Kotler
language : en
Publisher: Putnam Adult
Release Date : 2002
Marketing Professional Services written by Philip Kotler and has been published by Putnam Adult this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
No Marketing Blurb
Online Marketing For Professional Services
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Author : Lee W. Frederiksen
language : en
Publisher:
Release Date : 2012-06
Online Marketing For Professional Services written by Lee W. Frederiksen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with Business & Economics categories.
Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.
Marketing Your Professional Service
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Author : Jerome Shore
language : en
Publisher:
Release Date : 2001
Marketing Your Professional Service written by Jerome Shore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.
Professional Services Marketing Wisdom
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Author : Ric Willmot
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-04
Professional Services Marketing Wisdom written by Ric Willmot and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-04 with Business & Economics categories.
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.
Professional Services Marketing
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2013-10-18
Professional Services Marketing written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. Using a step-by-step approach, this new book provides both strategic and tactical guidance for both the new and seasoned marketing careerist. Distinguished expert and international authority Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing audit. Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It explores the true meaning of communication in the professional service arena and what this means for the bottom line. A plus for professionals new to the marketing field, this practical book gives examples of professional services marketing ideas that have been put into practice successfully. Professional Services Marketing can be read in a single afternoon yet retains an encyclopedic breadth of vision and covers every major issue in the field. Specialists have already praised the work as essential and unique in the literature. It deserves consideration not only as a guide for established professionals but also as a basic text for future professionals as they prepare for their fields. Truly a practical guidebook for any professional, Professional Services Marketing shows you: a “cookbook” approach to designing a marketing plan that is easily followed how to take advantage of impression management and what it really means when to apply professional services marketing ideas that can be put to work almost immediately when to undertake internal marketing where to apply relationship marketing how to apply synchromarketing All professionals, from architects to veterinarians, will find valuable tips on marketing in this new book. Members in professional associations involved in training and professional development will also find helpful strategies for expanding their marketing capabilities, as will those teaching services and professional services courses in colleges and universities.
Professional Services Marketing
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Author : Razaq Adekunle
language : en
Publisher:
Release Date : 2020-12-10
Professional Services Marketing written by Razaq Adekunle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with categories.
A successful professional services marketing plan can make a huge difference to the success of your coaching business. The aim is that marketing enables you to successfully stay coaching and doing the work you love, adding more value to the niche market you are working with. This book focuses on the key elements of a successful plan. Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them, and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Professional services marketing includes: Solidifying and Positioning Your Solo Professional Practice - All too often, professionals which are laid-off or downsized by their firms will start their own private practice as solo professionals. This is quite common during recessions, and it is also common for laid-off employees to become consultants, coaches, or freelancers. There's nothing wrong with being a free agent solo professional in your own practice, but it is much different than working for a larger firm, or corporation. One thing you must remember is that all the rules of business still apply even though you are a small company with only one employee (helper), or completely by yourself. Make Your Own Podcast - Selecting the Right Format - Selecting the right format for your podcast can make a big difference in how your listeners feel about your show -- and about you! The Magic of News Releases: Free Publicity to Build Your Business - The media are waiting to hear about your business. It just takes one news story to take your business to another level. Are you missing out on thousands of dollars of free publicity by not sending out news releases? Corporation Versus Limited Liability Company - One of the most important business decisions a business owner will make is to choose a legal entity through which to conduct business. Often, the decision is narrowed down to two types of entities: (1) the California S Corporation (S Corp), or the California limited liability company (LLC). Both the California S Corp and the LLC provide varying levels of personal asset protection for the business owner, varying tax advantages and disadvantages, and varying complexity in the day to day operations of the business, amongst other differences. Public Relations for Business Consulting Services- If you run a business consulting service then you realize there is almost an unlimited amount of business out there, but most of it is very hard to get in your industry. This is because it is hard to convince people to hire outside consultants and some companies just won't do it This book will explain the distinguishing features of services marketing, giving examples where possible. It will begin by defining services marketing and giving some background knowledge on its divergence from product marketing. It will then examine the four characteristics of services, and then finish with an explanation of the extra P's found in the services marketing mix.
Service 7
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Author : Peter Bowman
language : en
Publisher: AM WEEK PTY Limited
Release Date : 2019-12-09
Service 7 written by Peter Bowman and has been published by AM WEEK PTY Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-09 with Business & Economics categories.
Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they are applied to service businesses. Service marketing challenges require service marketing solutions. Service 7 is an essential read for every professional advisor, consultant and professional services manager who cares about their clients and their business. Working in a professional service business is challenging. You work closely with clients and they expect you to deliver them the results they are looking for. Providing value has never been more important as the market place becomes more competitive. Service 7 provides you with 7 principles to help you and your staff to create and deliver advice and service that your clients will love today and well into the future. Your clients will love you because: You provide valueYou understand their needs better than anyone elseYou are trusted to do what it is you say you canYou attract the right kind of clients for your businessYou look after them better than anyone elseYou have a service process that works every time, andYou deliver for today and for tomorrow. Service 7 is for service professionals looking for a genuine marketing edge.
Marketing Your Consulting And Professional Services
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Author : Richard A. Connor
language : en
Publisher: John Wiley & Sons
Release Date : 1990
Marketing Your Consulting And Professional Services written by Richard A. Connor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Here is a blueprint for professionals, business people and techinicians: specialists who want to enter the consulting field or market their firms' professional services more effectively and profitably. This second edition is revised to serve as a marketing handbook for the 1990s and beyond, and is based on the same client-centered/leveraged approach as the original edition, showing how servicing fewer clients/markets can generate greater profits. It contains principle-based practices and strategies culled from over 20 years of experiences in 600 firms, effectively converting theory into practical reality for professionals who need to know what to do and how to do it.