Marktorientierte Unternehmensf Hrung Marktorientierten Unternehmensf Hrung Am Beispiel Vom L Or Al Konzern
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Marktorientierte Unternehmensf Hrung Marktorientierten Unternehmensf Hrung Am Beispiel Vom L Or Al Konzern
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Author : Julia Thoma
language : de
Publisher:
Release Date : 2018-04-13
Marktorientierte Unternehmensf Hrung Marktorientierten Unternehmensf Hrung Am Beispiel Vom L Or Al Konzern written by Julia Thoma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with categories.
Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Macromedia Fachhochschule der Medien Hamburg, Sprache: Deutsch, Abstract: Diese Projektarbeit beschäftigt sich mit dem Unternehmen L'Oréal und soll darlegen, inwiefern sich die marktorientierte Unternehmensführung des Konzerns ereignet. Dabei wird sich auf verschiedene Bereiche des Unternehmens fokussiert und diese nach bestimmten Kriterien analysiert. Zum einen wird das strategische Management untersucht, um Stärken, Schwächen, Risiken und Chancen L'Oréals herauszustellen, zum anderen werden in der Projektarbeit Bereiche der Forschung, Entwicklung sowie Innovation behandelt. Diese Bereiche sollen Aufschluss darüber geben, inwiefern und in welchen Bereichen das Unternehmen forscht und Innovationen schafft, um dem schnellen Wandel von Technologien & Co. gerecht werden zu können und um sich von anderen Wettbewerben abzugrenzen. Der Bereich der Innovation, Forschung und Entwicklung gibt Aufschluss darüber, ob und wenn ja, wie marktorientiert das Innovationsmanagement L'Oréals ist. Ferner sollen die Themen Personalmanagement und Diversität erklären, wie L'Oréal durch verschiedene Prozesse potenzielle Arbeitnehmer findet, diese im Unternehmen effizient und effektiv einsetzt und inwiefern sich die Diversität des Personals auf die Belegschaft und auf den Erfolg des Unternehmens auswirkt. Diese Arbeit soll Aufschluss darüber geben, wie der Kosmetikkonzern in sich gegliedert ist und eine marktorientierte Unternehmensstrategie schafft, um mittel- und langfristig den Unternehmenserfolg sicherzustellen.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Strategic Marketing Management
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2009
Strategic Marketing Management written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Brands
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Author : S. Hart
language : en
Publisher: Springer
Release Date : 1997-11-14
Brands written by S. Hart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-14 with Business & Economics categories.
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Introduction To Business Organization
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Author : Samuel Edwin Sparling
language : en
Publisher:
Release Date : 1906
Introduction To Business Organization written by Samuel Edwin Sparling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1906 with Business categories.
Self Congruity
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Author : M. Joseph Sirgy
language : en
Publisher: Praeger
Release Date : 1986-08-05
Self Congruity written by M. Joseph Sirgy and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-08-05 with Computers categories.
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Free Fair And Alive
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Author : David Bollier
language : en
Publisher: New Society Publishers
Release Date : 2019-09-03
Free Fair And Alive written by David Bollier and has been published by New Society Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with Political Science categories.
The power of the commons as a free, fair system of provisioning and governance beyond capitalism, socialism, and other -isms. From co-housing and agroecology to fisheries and open-source everything, people around the world are increasingly turning to 'commoning' to emancipate themselves from a predatory market-state system. Free, Fair, and Alive presents a foundational re-thinking of the commons — the self-organized social system that humans have used for millennia to meet their needs. It offers a compelling vision of a future beyond the dead-end binary of capitalism versus socialism that has almost brought the world to its knees. Written by two leading commons activists of our time, this guide is a penetrating cultural critique, table-pounding political treatise, and practical playbook. Highly readable and full of colorful stories, coverage includes: Internal dynamics of commoning How the commons worldview opens up new possibilities for change Role of language in reorienting our perceptions and political strategies Seeing the potential of commoning everywhere. Free, Fair, and Alive provides a fresh, non-academic synthesis of contemporary commons written for a popular, activist-minded audience. It presents a compelling narrative: that we can be free and creative people, govern ourselves through fair and accountable institutions, and experience the aliveness of authentic human presence.
Open And Closed Innovation
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Author : Philipp Herzog
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-22
Open And Closed Innovation written by Philipp Herzog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-22 with Business & Economics categories.
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
Sage Brief Guide To Corporate Social Responsibility
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Author : Sage Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Corporate Social Responsibility written by Sage Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.
Comparative Corporate Governance
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Author : Klaus J. Hopt
language : en
Publisher: Oxford University Press
Release Date : 1998
Comparative Corporate Governance written by Klaus J. Hopt and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"This book goes back to a symposium held at the Max Planck Institute for Foreign Private and Private International Law in Hamburg on May 15-17 1997"--P. [v].