Maruti
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Impossible To Possible
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Author : R.C. Bhargava
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-01-18
Impossible To Possible written by R.C. Bhargava and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-18 with Business & Economics categories.
IN 1981 A COMPANY WAS formed that, quite unbelievably, led to the creation of a modern car industry in India. The company was Maruti and its experiences have relevance far beyond the car industry, extending to the entire manufacturing segment. Its success is all the more remarkable as Maruti started out as a public sector company but with a Japanese partner, an almost certain recipe for failure given the cumbersome bureaucratic procedures and socialistic ideology that were prevalent. Moreover, the component industry needed to support its ambitious plans-100,000 cars annually-was fragmented and technologically obsolete. Today India has become the third-largest automotive market in the world and a major exporter of cars. Maruti itself ranks among the biggest manufacturers and is set to double its capacity to 4 million cars by 2030. As R.C. Bhargava, who has been with the company from its inception, emphasises, Maruti's learnings apply not just to one industry but, more crucially, to India's growth aspirations. Manufacturing is the cornerstone of these, making Impossible to Possible one of the most important books to come out on the subject of management and development.
The Maruti Story
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Author : R C Bhargava
language : en
Publisher: Harper Collins
Release Date : 2010-02-02
The Maruti Story written by R C Bhargava and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-02 with Business & Economics categories.
An extraordinary and rare insight into how a few determined entrepreneurs created an icon... - C. K. PrahaladThe targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. Suddenly, ordinary middle-class men and women could aspire to own a reliable, economical and modern car, and the steep sales targets were easily met. Twenty-six years later, the company, now free of government controls and facing competition from the worlds major manufacturers who have entered the Indian market, still leads the way. Not only that, cars made by Maruti can be seen in all continents. By any yardstick, it is an incredible story, involving grit, management skill and entrepreneurship of a high order. R.C. Bhargava, who was at the helm of thecompany, and is currently its chairman, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.
Japanese Management
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Author : Bhaskar Chatterjee
language : en
Publisher:
Release Date : 1990
Japanese Management written by Bhaskar Chatterjee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Automobile industry and trade categories.
Japan Enters Indian Industry
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Author : Raja Venkataramani
language : en
Publisher:
Release Date : 1990
Japan Enters Indian Industry written by Raja Venkataramani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Automobile industry and trade categories.
Countering Disruptive Innovation Strategy In Indian Passenger Car Industry
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Author : H. M. Jha Bidyarthi
language : en
Publisher:
Release Date : 2016
Countering Disruptive Innovation Strategy In Indian Passenger Car Industry written by H. M. Jha Bidyarthi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Automobile industry and trade categories.
Origin of Indian passenger car industry dates back to the year 1928. First 55 years saw negligible to slow growth in this industry till Maruti Udyog Ltd, later named as Maruti Suzuki India Ltd (MSIL) was incorporated in 1983. The MSIL, through its wide range of cars across different segments spread over 15 brands and over 150 variants, became the leader of the Indian car market during the next two-and-a-half decades. Suddenly, the MSIL showed a significant fall from over half of its share (53.13 per cent) of Indian car market to a market share of 44.9 per cent in the fiscal year 2010-2011, despite robust growth of 21.6 per cent of MSIL in the fiscal year 2010-2011.
Report
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Author : India. Commission of Inquiry on Maruti Affairs
language : en
Publisher:
Release Date : 1979
Report written by India. Commission of Inquiry on Maruti Affairs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Automobile industry and trade categories.
Report Of The Commission Of Inquiry On Maruti Affairs
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Author :
language : en
Publisher:
Release Date : 1979
Report Of The Commission Of Inquiry On Maruti Affairs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.
Datum Maruti Asia Pacific
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Author :
language : en
Publisher:
Release Date : 2001
Datum Maruti Asia Pacific written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Information technology categories.
It is the information technology consultant for key sectors including logistics, healthcare and education.application . It is led by a seasoned team of technopreneurs. It uses and leverages on the business infrastructure of Singapore as a strategic gateway to service not only the Asia Pacific markets but also other global regions including Europe.
Strategizing To Survive Economic Uncertainties
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Author : Uttam Chakraborty
language : en
Publisher:
Release Date : 2023
Strategizing To Survive Economic Uncertainties written by Uttam Chakraborty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Crisis management categories.
Sales of cars at Maruti Suzuki India (MSI) were zero in April 2020 due to COVID-19. To survive the economic crisis, MSI developed an innovative strategy based on a subscription model. Will the same strategy that stabilized the company also foster its growth as the economy recovers? During the pandemic, Indian consumers' purchasing power significantly decreased, especially in high-priced product segments like personal vehicles. At the same time, public transportation was not available. In response, MSI launched Maruti Suzuki Subscribe, a platform of new service offerings, in partnership with a prominent rental and leasing company. The management team is pleased with the results and is beginning to look ahead toward growth as the company emerges from survival mode. The case encourages the students to develop strategies using tools such as the Ansoff Matrix and TOWS--an action-oriented update to the strengths, weaknesses, opportunities, and threats (SWOT) analysis--to suggest ways MSI can mitigate impacts on the company due to the crisis in the external environment. The case also highlights the importance of the TOWS and Ansoff Matrix as tools that leaders can use as they formulate strategies to survive and grow, respectively, in times of economic downturn.
Japanese Management Indian The Struggles Of The Maruti Suzuki Workers
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Author : Anjali Deshpande
language : en
Publisher:
Release Date : 2023-05
Japanese Management Indian The Struggles Of The Maruti Suzuki Workers written by Anjali Deshpande and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05 with categories.
A fire broke out at around 7 pm on 18 July 2012 at Maruti Suzuki India's manufacturing plant in Manesar. It claimed the life of a manager. Within days, over two thousand temporary workers and 546 permanent workers were dismissed by the company, and 13 of them-including the entire leadership of the workers' union-were later charged for murder, thus ending yet another independent body for collective bargaining. Unions are the last, and often only, line of defence workers have in modern industries, especially when the management isn't averse to undermining their rights, dignity and health in pursuit of higher profits. This was true of Maruti and their Japanese partner, and later, owner-Suzuki. Workers would get a seven-and-ahalf-minute break from physically demanding work-precise to the hundredth of a second-to run to the toilet half a kilometre away and force a samosa and piping hot tea down their throat. But they were denied two minutes of silence in the memory of a deceased colleague's mother. The sabotage of their efforts at effective unionizing, generally in collusion with the Haryana state government, had therefore come as no surprise to the workers. Yet they struggled through and managed to form successive representative bodies at both the Gurgaon plant, and the one set up in Manesar in 2007. But not only were all of them crushed, some were never allowed to be officially registered. The often misrepresented events of July 2012 were thus far from an isolated incident. But few today, as then, are willing to see the matter from the workers' point of view. Anjali Deshpande and Nandita Haksar tell the story of the biggest car manufacturer in India through the voices of the workers, interviewed over a period of 3 years. As they tell us of their resistance to being turned into robots by an uncompromising management, it becomes abundantly clear that the Maruti revolution wasn't the unmitigated success it was touted to be.
