The Maruti Story
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The Maruti Story
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Author : R C Bhargava
language : en
Publisher: Harper Collins
Release Date : 2010-02-02
The Maruti Story written by R C Bhargava and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-02 with Business & Economics categories.
An extraordinary and rare insight into how a few determined entrepreneurs created an icon... - C. K. PrahaladThe targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. Suddenly, ordinary middle-class men and women could aspire to own a reliable, economical and modern car, and the steep sales targets were easily met. Twenty-six years later, the company, now free of government controls and facing competition from the worlds major manufacturers who have entered the Indian market, still leads the way. Not only that, cars made by Maruti can be seen in all continents. By any yardstick, it is an incredible story, involving grit, management skill and entrepreneurship of a high order. R.C. Bhargava, who was at the helm of thecompany, and is currently its chairman, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.
The Maruti Story How A Public Sector Company Put India On Wheels
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Author : R C Bhargava
language : en
Publisher: Harpercollins
Release Date : 2013-06-19
The Maruti Story How A Public Sector Company Put India On Wheels written by R C Bhargava and has been published by Harpercollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Business & Economics categories.
A story that proves that Indians when empowered can change the course of history The targets were stupendous and almost unachievable. Slightly over two years to find a suitable partner, finalize all legal documentation, build a factory, create a sales and service network and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited.
Impossible To Possible
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Author : R.C. Bhargava
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-01-18
Impossible To Possible written by R.C. Bhargava and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-18 with Business & Economics categories.
IN 1981 A COMPANY WAS formed that, quite unbelievably, led to the creation of a modern car industry in India. The company was Maruti and its experiences have relevance far beyond the car industry, extending to the entire manufacturing segment. Its success is all the more remarkable as Maruti started out as a public sector company but with a Japanese partner, an almost certain recipe for failure given the cumbersome bureaucratic procedures and socialistic ideology that were prevalent. Moreover, the component industry needed to support its ambitious plans-100,000 cars annually-was fragmented and technologically obsolete. Today India has become the third-largest automotive market in the world and a major exporter of cars. Maruti itself ranks among the biggest manufacturers and is set to double its capacity to 4 million cars by 2030. As R.C. Bhargava, who has been with the company from its inception, emphasises, Maruti's learnings apply not just to one industry but, more crucially, to India's growth aspirations. Manufacturing is the cornerstone of these, making Impossible to Possible one of the most important books to come out on the subject of management and development.
Santro
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Author : BVR Subbu
language : en
Publisher: Hachette UK
Release Date : 2018-01-05
Santro written by BVR Subbu and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
‘There’s no business like the car business!’ Within months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog Limited, Hyundai Motor India’s debut production, the Santro, emerged as a force to reckon with. The first car to be conceptualized and designed for – and then developed and manufactured in – India, the ‘Sunshine Car’ has, over a period of sixteen years, set the record for the quickest small car brand to go from zero to one million units sold. It achieved profitability for Hyundai at an unprecedented speed and made an impressive global impact as a made-in-India automobile in markets as diverse as Algeria and Zimbabwe, Western Europe and North America. In Santro: The Car That Built a Company, BVR Subbu, who spearheaded much of the Santro’s success, reveals the hitherto untold story of how this small car made such a big impact. Vivid anecdotes detail the challenges of introducing a new product in a new market, the canny business strategies that were employed to get the better of rival brands, the unforgettable marketing campaigns that made all the difference – and the thrills of the high-stakes power battles and everyday drama that characterize corporate India. By turns revelatory, insightful and delightfully engaging, this is a business story with a difference about a car like no other.
The Elephant And The Maruti
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Author : Radhika Jha
language : en
Publisher: Penguin Group
Release Date : 2003
The Elephant And The Maruti written by Radhika Jha and has been published by Penguin Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Fiction categories.
Set in locales as cosmopolitan as Delhi and as remote as Mangladi, these stories, ranging from the whimsical to the bizarre, constitute a fascinating ride through the lives of everyday people grappling with themselves and with circumstances they can neither fully comprehend nor entirely control.
Getting Competitive
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Author : R.C. Bhargava
language : en
Publisher: Harper Collins
Release Date : 2020-07-05
Getting Competitive written by R.C. Bhargava and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-05 with Business & Economics categories.
The Promise and the Reality Way back in 1947, as India became independent, Prime Minister Jawaharlal Nehru set out a vision to shape the country's economy and the development of a just and equitable society. Manufacturing was key to this vision, since it is crucial to generating employment and higher growth. More than seventy years later, manufacturing is far from competitive and contributes only 15 per cent of the GDP. As a result, removing the wide socio-economic disparities remains a distant dream. In Getting Competitive, R.C. Bhargava draws upon his unique experience of more than sixty years as a policymaker and industry leader to give practical suggestions. These include replacing socialistic industry-related policies with those that would promote competitive manufacturing, and substituting Western management culture with that of the East to create trust with citizens and partnership relations with industrialists, workers and the government. The bureaucracy must be enabled to facilitate and promote competitiveness. Above all, we need to create national acceptance that manufacturing competitiveness is our first priority. For policymakers and general readers alike, this book brings promise to what has become a disappointing scenario.
The Emergency
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Author : Coomi Kapoor
language : en
Publisher: Penguin UK
Release Date : 2016-06-15
The Emergency written by Coomi Kapoor and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-15 with Literary Collections categories.
A searing indictment of the suspension of democracy In June 1975, a state of Emergency was declared, where civil liberties were suspended and the press muzzled. In the dark days that followed, Coomi Kapoor, then a young journalist, personally experienced the full fury of the establishment. Meanwhile, Indira Gandhi, her son Sanjay and his coterie unleashed a reign of terror that saw forced sterilizations, brutal evictions in the thousands, and wanton imprisonment of many, including Opposition leaders. This gripping eyewitness account vividly recreates the drama, the horror, as well as the heroism of a few during those nineteen months when democracy was derailed.
The Indigo Story
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Author : Shelley Vishwajeet
language : en
Publisher: Rupa Publications
Release Date : 2018
The Indigo Story written by Shelley Vishwajeet and has been published by Rupa Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Fiction categories.
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands.
Old Souls
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Author : Tom Shroder
language : en
Publisher: Simon and Schuster
Release Date : 2011-05-17
Old Souls written by Tom Shroder and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-17 with Body, Mind & Spirit categories.
A riveting firsthand account of one man’s mission to investigate and document some of the most astonishing phenomena of our time—children who speak of past life memory and reincarnation. All across the globe, small children spontaneously speak of previous lives, beg to be taken “home,” pine for mothers and husbands and mistresses from another life, and know things that there seems to be no normal way for them to know. From the moment these children can talk, they speak of people and events from the past—not vague stories of centuries ago, but details of specific, identifiable individuals who may have died just months, weeks, or even hours before the birth of the child in question. For thirty-seven years, Dr. Ian Stevenson has traveled the world from Lebanon to suburban Virginia investigating and documenting more than two thousand of these past life memory cases. Now, his essentially unknown work is being brought to the mainstream by Tom Shroder, the first journalist to have the privilege of accompanying Dr. Stevenson in his fieldwork. Shroder follows Stevenson into the lives of children and families touched by this phenomenon, changing from skeptic to believer as he comes face-to-face with concrete evidence he cannot discount in this spellbinding and true story.
The Tip Of The Iceberg
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Author : Suveen K Sinha
language : en
Publisher: Penguin UK
Release Date : 2016-08-16
The Tip Of The Iceberg written by Suveen K Sinha and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-16 with Literary Collections categories.
A wave of entrepreneurship has been sweeping across India. The success of start-ups like Flipkart, Snapdeal, Paytm, Ola and others has veered the discourse towards high valuations. But what we mostly see is very much the tip of the iceberg. Behind every high valuation of today is a story of blood, sweat, toil and tears. For every entrepreneur who has an amazing success story to tell, there are countless others who have fallen by the wayside. The going has often been a far cry from the presumed romance of breaking the mould, disrupting the order and changing the world. It is a desire to change the world that drives successful entrepreneurs, for they alone have the blind passion that is often the difference between success and failure, and they are the ones who love the journey more than the destination. Today, when questions are being asked whether the start-up party is nearing its end, whether we will soon see a rerun of the dot com bust of the early noughties, it is time to remember India’s start-up warriors. This is the story of their remarkable journeys. Some found their destination. Some did not.