Mastering Business Branding

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Mastering Business Branding

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Author : Magali Kimbriel
language : en
Publisher: Independently Published
Release Date : 2021-08-18

Mastering Business Branding written by Magali Kimbriel and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-18 with categories.

If you are an entrepreneur who has chosen to do business, you will employ excellent business branding techniques to really differentiate yourself from the competition. In this book, we will look at various ways in which business branding will lead you on the right path to success as an entrepreneur. In this book, you will discover: Chapter 1: Branding Fundamentals Chapter 2: Seeing the Big Branding Picture Chapter 3: Developing Your Small Business Brand Chapter 4: Branding and Marketing Strategies to Strengthen Your Market Position Chapter 5: Connecting Your Brand to Your Overall Marketing Strategy And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!

Fundamentals Of Business To Business Marketing

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Author : Michael Kleinaltenkamp
language : en
Publisher: Springer
Release Date : 2015-03-02

Fundamentals Of Business To Business Marketing written by Michael Kleinaltenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-02 with Business & Economics categories.

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Mastering Brand Communications

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Author : Jason CJ
language : en
Publisher:
Release Date : 2020-11-20

Mastering Brand Communications written by Jason CJ and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-20 with categories.

Having spent a great deal of time in branding and marketing, I have come to realise that no matter how we look at branding or marketing, it comes down to the granular level of things - the person or company who needs the product or service and is willing to pay for it. As a brand communicator, commonly asked questions always linger whenever we have to deal with a brand or its products/services for that matter: Why would a corporation or an individual spend that amount of money to get their hands on a particular brand of product or service? What goes into it that makes it 'better' than the rest? Why is it that some companies are able to accrue more and more revenue/market share/profits, whilst others languish and eventually die? In fact, branding is so multi-faceted, interdisciplinary, containing both the depth and breadth of issues that need to be tackled from a qualitative as well as quantitative perspective, it can well become a Master's programme someday - perhaps the Master of Brand Strategy that can rival a Master of Business Administration. Part of the solution for brand success can be found in the way the brand is being communicated. And we are here to uncover those 'secrets' from the industry so that you too can chart a new trajectory for your brand.-CONTENTS-BUILDING BRANDSEMOTIONS AND STORIESPEOPLE, PEOPLE, PEOPLEBRAND JOURNEYSReach out to our brand communications team at - [email protected] - for a chat on how you can take your brand forward through our tech-user led experience design.

Mastering The Art Of Branding For Business Success

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Author : Vineeta Prasad
language : en
Publisher: Vineeta Prasad
Release Date : 2023-04-28

Mastering The Art Of Branding For Business Success written by Vineeta Prasad and has been published by Vineeta Prasad this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-28 with Business & Economics categories.

If you're looking to take your business to the next level, then I highly recommend picking up a copy of "Mastering the Art of Branding for Business Success". This book is a comprehensive guide that will help you build a strong and recognizable brand that will set you apart from your competitors. In today's competitive business world, branding has become more important than ever. Your brand is the face of your business and it is what sets you apart from the competition. With "Mastering the Art of Branding for Business Success", you will learn how to create a brand that is not only recognizable but also memorable. This book covers everything you need to know about branding, from defining your brand identity to creating a brand strategy that will help you achieve your business goals. You will learn how to create a brand that resonates with your target audience and how to use your brand to build trust and credibility with your customers. The authors of this book are experts in the field of branding and have years of experience helping businesses of all sizes build successful brands. Their insights and expertise are invaluable and will give you the tools you need to create a strong and effective brand that will help you achieve your business goals. In conclusion, if you're serious about taking your business to the next level, then "Mastering the Art of Branding for Business Success" is a must-read. Don't miss out on this opportunity to learn from the best and take your brand to the next level. Get your copy today!

Business Relationship Management And Marketing

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Author : Michael Kleinaltenkamp
language : en
Publisher: Springer
Release Date : 2014-09-30

Business Relationship Management And Marketing written by Michael Kleinaltenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.​

Mastering The World Of Marketing

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Author : Eric Taylor
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04

Mastering The World Of Marketing written by Eric Taylor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.

The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Mastering Marketing

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Author : Ian Ruskin-Brown
language : en
Publisher: Thorogood Publishing
Release Date : 2006

Mastering Marketing written by Ian Ruskin-Brown and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions--i.e. finance, HR, production--who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

Marketing

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Author : Gloria Green
language : en
Publisher: Dearborn Trade Publishing
Release Date : 1996

Marketing written by Gloria Green and has been published by Dearborn Trade Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

Mastering Noon Nopi

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Author : 장대련(DEA RYUN CHANG)
language : en
Publisher: Yonsei University Press
Release Date : 2015-09-07

Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and has been published by Yonsei University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with Social Science categories.

눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.

Business Branding

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Author : Santino Spencer
language : en
Publisher: Marketing Management
Release Date : 2023-06-26

Business Branding written by Santino Spencer and has been published by Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with categories.