Mclibel
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Mclibel
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Author : John Vidal
language : en
Publisher:
Release Date : 1997
Mclibel written by John Vidal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Fiction categories.
In 1990 McDonald's slapped writs on five London activists for allegedly libelling them in a leaflet entitled, "What's Wrong with McDonald's?" This book examines The "McLibel" trial, its impact, and the political and legal significance of the case.
The Mclibel Case And Animal Rights
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Author :
language : en
Publisher:
Release Date : 2000*
The Mclibel Case And Animal Rights written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000* with categories.
Importance Of Intellectual Property Law
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Author : Rabel Catayoc
language : en
Publisher:
Release Date : 2019
Importance Of Intellectual Property Law written by Rabel Catayoc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Publicity is important to corporations like McDonald's, but as to how it is done and portrayed to the people through the media lies firmly to the corporation's strategy. This helps the corporation to avoid having a repeat of another Mc Libel case in the future and damages to its corporate reputation. McDonald's marketing efforts should remain interconnected with its competition efforts, but it has to be ethical and should not exhibit deception to both competitors and the public. Though the years of McDonald's pleadings gained favor from the intellectual property law, and proven to its consumers and defamers that the corporation is not guilty of the allegations, admittedly, it gives no guarantee that the victory they enjoyed for years has the power the control to the effects of the case that has been on trial for more than two years.
Brand Failures
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Author : Matt Haig
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Brand Failures written by Matt Haig and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Brand choice categories.
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Managing Activism
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Author : Denise Deegan
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Managing Activism written by Denise Deegan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
"Endorsed by the Institute of Public Relations, Managing Activism is essential reading for managers and PR practitioners in any organisation vulnerable to activism, be it a company, government, university, institution or charity."--BOOK JACKET.
Mclibel
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Author : Franny Armstrong
language : en
Publisher:
Release Date : 2006
Mclibel written by Franny Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
McLibel is the true story of a postman and a gardener who took on McDonald's and wouldn't say "McSorry," in a legal battle since described as "the biggest corporate PR disaster in history." McDonald's loved using the UK's libel laws to suppress criticism.
Mclibel
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Author : Franny Armstrong
language : en
Publisher:
Release Date : 2005
Mclibel written by Franny Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
McLibel is the true story of a postman and a gardener who took on McDonald's and wouldn't say "McSorry," in a legal battle since described as "the biggest corporate PR disaster in history." McDonald's loved using the UK's libel laws to suppress criticism.
Mcdonalds Mclibel Multinationals Judge For Yourself
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Author : MacSpotlight (London)
language : en
Publisher:
Release Date : 1997
Mcdonalds Mclibel Multinationals Judge For Yourself written by MacSpotlight (London) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
What Comes After Entanglement
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Author : Eva Haifa Giraud
language : en
Publisher: Duke University Press
Release Date : 2019-10-18
What Comes After Entanglement written by Eva Haifa Giraud and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-18 with Social Science categories.
By foregrounding the ways that human existence is bound together with the lives of other entities, contemporary cultural theorists have sought to move beyond an anthropocentric worldview. Yet as Eva Haifa Giraud contends in What Comes after Entanglement?, for all their conceptual power in implicating humans in ecologically damaging practices, these theories can undermine scope for political action. Drawing inspiration from activist projects between the 1980s and the present that range from anticapitalist media experiments and vegan food activism to social media campaigns against animal research, Giraud explores possibilities for action while fleshing out the tensions between theory and practice. Rather than an activist ethics based solely on relationality and entanglement, Giraud calls for what she describes as an ethics of exclusion, which would attend to the entities, practices, and ways of being that are foreclosed when other entangled realities are realized. Such an ethics of exclusion emphasizes foreclosures in the context of human entanglement in order to foster the conditions for people to create meaningful political change.
Mcdonald S
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Author :
language : en
Publisher: PediaPress
Release Date :
Mcdonald S written by and has been published by PediaPress this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.