Mcmarketing

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Selling In The Comfort Zone

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Author : Neil Godin
language : en
Publisher: Trafford Publishing
Release Date : 2007-01-08

Selling In The Comfort Zone written by Neil Godin and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-08 with Business & Economics categories.

If you see yourself in the following scenario, this book is written for you: You're a business owner or salesperson. You've got to make sales. But you hate to pick up the telephone. You hate imposing. You hate bothering people. You hate rejection. And you feel sick to your stomach when your calls aren't returned. But the clock is ticking and you've got to make calls. So you take a deep breath, grit your teeth, and try again. If only there was another way. If this describes you, then this one-of-a-kind book could literally change your life. In 279 action-packed pages, Neil Godin will introduce you to "another way"-based on ten alternatives to old-fashioned selling. Alternatives he developed during 22 years of turn-around work with companies in crisis, where sales always have to be doubled or tripled-immediately-at little or no cost. Alternatives that his sales training clients in healthy companies use to boost their sales-quickly, painlessly and inexpensively. Ideas you can use, immediately, to build your business-without leaving your comfort zone. You will learn: How (and why) to stop cold calling forever, and exactly what to do instead How to grow your business painlessly, by turning customers into "sales ambassadors" How to use free "word of mouse" marketing to bring in brand new customers How to use newsletters, special events and presentations to attract new customers to you-and end the discomfort of prospecting forever How to use displays and testimonials-on your premises and on your website-that do your selling for you How to use systematic add-on selling to increase sales immediately-at zero cost And so much more! This book is a must for business owners; business starters; salespeople in every walk of business life; sales and marketing managers; professionals who need to market their services, and fund raisers in not for profit organizations.

Mcmarketing

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Author : Willy Schneider
language : de
Publisher: Springer-Verlag
Release Date : 2015-04-10

Mcmarketing written by Willy Schneider and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-10 with Business & Economics categories.

Eine der bekanntesten Marken weltweit und Segment-Marktführer zu werden – für viele Unternehmen erstrebenswert. Aber wie? Dieses Buch erläutert am konkreten Beispiel McDonald’s, wie globale Unternehmen mit einer konsequenten, aber auch immer wieder modifizierten Marketing-Strategie zu weltweitem Erfolg kommen. Fundiert und aus neutraler Sicht erklärt Willy Schneider, wie McDonald’s seine Marke seit rund 60 Jahren erfolgreich positioniert und führt, durch perfekte Standardisierung die Kostenführerschaft erreicht sowie Produkte und Services konsequent auf die Kunden ausrichtet. Außerdem zeigt er auf, wie McDonald’s Partnerschaften mit Lieferanten und Franchise-Nehmern strategisch nutzt, das Geschäftskonzept systematisch vervielfältigt und nach der Maxime „Think global, act local“ die Welt erobert hat. Das Buch vermittelt an diesem Best Case zudem zentrale Begriffe des strategischen Marketing-Managements, des Marketing-Mix, der Internationalisierung und der Markenführung anschaulich und verständlich. Neu in der 2. Auflage: Wie McDonald’s auf innovative Ess-Trends und aggressive Wettbewerber reagiert und mit aktuellen Herausforderungen umgeht. Für Marketing-Fachleute ebenso wie für Nicht-Ökonomen eine spannende Lektüre, die viele Aha-Erlebnisse garantiert.

Digital Marketing In Sports

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Author : Brandon Mastromartino
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-10

Digital Marketing In Sports written by Brandon Mastromartino and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-10 with Sports & Recreation categories.

This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.

Consumer Behaviour And Analytics

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Author : Andrew Smith
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-08

Consumer Behaviour And Analytics written by Andrew Smith and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-08 with Business & Economics categories.

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.

Ski

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Author :
language : en
Publisher:
Release Date : 1989-02

Ski written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-02 with categories.

Sustainability Marketing

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Author : Rishi Raj Sharma
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-05-05

Sustainability Marketing written by Rishi Raj Sharma and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Business & Economics categories.

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Mcmarket

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Author : John King
language : en
Publisher: Independently Published
Release Date : 2021-09-19

Mcmarket written by John King and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-19 with categories.

Unintended consequences of taking shortcuts. This book will succinctly cover the relationship between politics, COVID, and social media. It will examine how we got into this situation today. How to prepare for the worst financial crisis in history. Throw out all your best-selling books filled with fluff and get ready for a no-nonsense approach to timeless financial success. improve your financial acuity and prepare yourself for the future in sustainable investing and living the life you want. This is a MUST READ for dealing with the current financial markets & political climate.

Principles Of Corporate Renewal

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Author : HARLAN D. PLATT
language : en
Publisher: University of Michigan Press
Release Date : 2023-01-05

Principles Of Corporate Renewal written by HARLAN D. PLATT and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-05 with categories.

A comprehensive approach to renewing troubled companies

Marketing

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Author : William F. Schoell
language : en
Publisher:
Release Date : 1990

Marketing written by William F. Schoell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing categories.

Official Gazette Of The United States Patent And Trademark Office

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Author :
language : en
Publisher:
Release Date : 2001

Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Trademarks categories.