Measuring The Television Audience Of The Future
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Measuring The Television Audience Of The Future
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Author :
language : en
Publisher:
Release Date : 2003
Measuring The Television Audience Of The Future written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
The Role Online Television Viewing Has In The Future Of Television And Audience Measurement
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Author : Kendra Unique Smith
language : en
Publisher:
Release Date : 2015
The Role Online Television Viewing Has In The Future Of Television And Audience Measurement written by Kendra Unique Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Television management categories.
This study examines major issues facing the television industry, particularly those affecting audience measurements along with issues surrounding Nielsen. Most of this research was done online, through books and in conversation with various television executives. This information is constantly changing therefore most of the research relied heavily on things being published online and interviews with television executives from major broadcast television networks.
A Review Of The People Meter Method And Its Future As A Television Audience Measurement Tool
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Author : Nicholas Panayotou
language : en
Publisher:
Release Date : 1994
A Review Of The People Meter Method And Its Future As A Television Audience Measurement Tool written by Nicholas Panayotou and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Television programs categories.
Tracking The Audience
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Author : Karen Buzzard
language : en
Publisher: Taylor & Francis
Release Date : 2012-04-27
Tracking The Audience written by Karen Buzzard and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Language Arts & Disciplines categories.
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice1s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.
Towards Global Guidelines For Television Audience Measurement
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Author : Audience Research Methods (ARM) Group
language : en
Publisher:
Release Date : 1999
Towards Global Guidelines For Television Audience Measurement written by Audience Research Methods (ARM) Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Television viewers categories.
Audience Economics
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2003
Audience Economics written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Television Audiences Across The World
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Author : J. Bourdon
language : en
Publisher: Springer
Release Date : 2014-01-24
Television Audiences Across The World written by J. Bourdon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-24 with Performing Arts categories.
This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
A Future For Public Service Television
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Author : Des Freedman
language : en
Publisher: MIT Press
Release Date : 2018-05-04
A Future For Public Service Television written by Des Freedman and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Social Science categories.
A guide to the nature, purpose, and place of public service television within a multi-platform, multichannel ecology. Television is on the verge of both decline and rebirth. Vast technological change has brought about financial uncertainty as well as new creative possibilities for producers, distributors, and viewers. This volume from Goldsmiths Press examines not only the unexpected resilience of TV as cultural pastime and aesthetic practice but also the prospects for public service television in a digital, multichannel ecology. The proliferation of platforms from Amazon and Netflix to YouTube and the vlogosphere means intense competition for audiences traditionally dominated by legacy broadcasters. Public service broadcasters—whether the BBC, the German ARD, or the Canadian Broadcasting Corporation—are particularly vulnerable to this volatility. Born in the more stable political and cultural conditions of the twentieth century, they face a range of pressures on their revenue, their remits, and indeed their very futures. This book reflects on the issues raised in Lord Puttnam's 2016 Public Service TV Inquiry Report, with contributions from leading broadcasters, academics, and regulators. With resonance for students, professionals, and consumers with a stake in British media, it serves both as historical record and as a look at the future of television in an on-demand age. Contributors include Tess Alps, Patrick Barwise, James Bennett, Georgie Born, Natasha Cox, Gunn Enli, Des Freedman, Vana Goblot, David Hendy, Jennifer Holt, Amanda D. Lotz, Sarita Malik, Matthew Powers, Lord Puttnam, Trine Syvertsen, Jon Thoday, Mark Thompson
The Fragmentation Of Television Audiences
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Author : Dwayne Scott
language : en
Publisher:
Release Date : 2022
The Fragmentation Of Television Audiences written by Dwayne Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Television viewers categories.
The fragmentation of television audiences started years ago, as television viewing options began with three major networks, CBS, NBC, and ABC. As technology has evolved through the years, the number of viewing options for consumers have seemed immeasurable. The television viewing audience has fragmented into various levels and degrees, with people watching on a myriad of devices, at various times throughout the day, and with a changed appetite for on-demand content. This research seeks to explain how the television audience became fragmented and what that fragmentation means for future television and media leaders. By examining television audience fragmentation, the researcher strives to provide industry leaders with the insight and knowledge necessary to make the best business decisions possible moving forward. Through this study, the researcher compares the fragmentation of television audiences to the dot.com movement of the early 2000's and the housing market crash of the 2010's. The study aims to determine that the fragmentation of television audience exists, and that it is a problem that will affect the television viewing public and eventually the business side of the television industry. The researcher examines this hypothesis by designing and launching a survey targeted at and solicited to television professionals with presumed knowledge of television audience fragmentation. The researcher also interviews a media professor with knowledge specific to television audience fragmentation. This study also includes a review of the literature on television audiences, the history of television, and viewership measurement.
The Mass Audience
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Author : James Webster
language : en
Publisher: Routledge
Release Date : 2013-11-05
The Mass Audience written by James Webster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.