Media Consumption In Malaysia
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Media Consumption In Malaysia
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Author : Tony Wilson
language : en
Publisher: Routledge
Release Date : 2015-01-09
Media Consumption In Malaysia written by Tony Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-09 with Social Science categories.
How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies. The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas. Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.
Media Consumption In Malaysia
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Author : Tony Wilson
language : en
Publisher:
Release Date : 2016
Media Consumption In Malaysia written by Tony Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Mass media categories.
Media Consumption Of Japanese Popular Culture Among Malaysian Young Adults
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Author : Eriko Yamato
language : en
Publisher:
Release Date : 2011
Media Consumption Of Japanese Popular Culture Among Malaysian Young Adults written by Eriko Yamato and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Communication and culture categories.
Malaysian Media Studies Integrating Perspectives Um Press
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Author : Azizah Hamzah
language : en
Publisher: The University of Malaya Press
Release Date : 2016
Malaysian Media Studies Integrating Perspectives Um Press written by Azizah Hamzah and has been published by The University of Malaya Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Social Science categories.
This edited volume revisits developments in the field of media education and media studies at a time when society is experiencing a ubiquitous networked, digital media environment. Rapid advances in media and communication technologies and the accompanying developments in social, cultural, political, and economic realms pose unexpected challenges to the curricula of long-established media and communication schools. As opposed to rigidly structured nation-based mass media systems of the past century, the new global media sphere celebrates the breaking down of borders – whether spatial, cultural or social. Today, in the second half of the second decade of the 21st century, this problem translates into what, and how to teach students of media, who in all likelihood, are more adept media consumers and producers, than their teachers. In a region where educational institutions and educators don’t transform as fast as media technologies do, there is a need to problematize, and to reflect upon the situation. This edited volume examines critical issues related to media studies at local institutions of higher learning, and includes a sampling of research charting new directions in local media scholarship. Contributions to this edited volume reflect the shared concerns of media educators and researchers in Malaysia and two neighboring countries, Indonesia and Thailand. Three main themes underscore this volume, reflecting their importance to the evolution of media education, and to a certain extent, research as well: • Historical development of media education and training • Current developments and future trajectories of media education in a globalized digital media environment • Analysis of media and society
Consumption In Malaysia Meeting Of New Changes Penerbit Usm
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Author : Malliga Marimuthu
language : en
Publisher: Penerbit USM
Release Date : 2016
Consumption In Malaysia Meeting Of New Changes Penerbit Usm written by Malliga Marimuthu and has been published by Penerbit USM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Consumers categories.
Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia. Keywords: Universiti Sains Malaysia, Penerbit Universiti Sains Malayia, Penerbit USM
New Media Political Engagement And Participation In Malaysia
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Author : Sara Chinnasamy
language : en
Publisher: Routledge
Release Date : 2017-09-28
New Media Political Engagement And Participation In Malaysia written by Sara Chinnasamy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-28 with Political Science categories.
This book analyses the exponential growth of independent news portal (INPs) in Malaysia and discusses the extent of impacts generated from these portals in Malaysian electoral conduct especially during Malaysia's 12th and 13th general elections. The mainstream media in Malaysia has for decades been controlled by strict laws such as the Printing Presses and Publications Act (PPPA) and the Sedition Act, as well as self-censorship by print and broadcast journalists and editors. The rise of INP in Malaysia has challenged this government stranglehold, as well as making information available much faster than the mainstream media. The undeniable speed of the news posted on INP which often come with interactive contents are seen to have caused a remarkable increment on public’s options with regards to expressing their political views. Some of the INPs have also impressively taken up a notch by providing live streaming videos or interesting online visual news which indirectly unifies various sectors of pressure groups in providing options of circulating and disseminating information to the public. The interviews conducted for this book provide deeper insights from those producing news and at the same time provide a specific and thorough observation on political events including representatives of the Malaysian middle class, Opposition parties, youth and university students, NGOs and civil society movements. Chinnasamy investigates key questions relating to this shift in relation to media preference concerning on the mainstream and political landscape in Malaysia. Did the INP evolve new democratic movement in the country or induce a change in the way the government retains its power by increasing people's active engagement in political participation? Did any revolution in government-managed media landscape occur drastically? If so, how did they accomplish these changes? This book will fill the gap of existing research on how far have the INP empowered themselves to be the third force in fighting democratic movement in the country and how the ruling government continues seeing it as a contention, as foreseen by many experts in the industry.
Social Media Marketing Influences On The Consumer Purchase Intention In Malaysia
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Author : CHONG TAK SHENG.
language : en
Publisher:
Release Date : 2015
Social Media Marketing Influences On The Consumer Purchase Intention In Malaysia written by CHONG TAK SHENG. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Media Consumption And Everyday Life In Asia
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Author : Youna Kim
language : en
Publisher: Routledge
Release Date : 2008-06-30
Media Consumption And Everyday Life In Asia written by Youna Kim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with History categories.
This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.
Influence Of Social Media Marketing On The Fashion Consumption Of University Students In Malaysia
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Author : AISHA SALEH MOHAMED ABEID (TP024741)
language : en
Publisher:
Release Date : 2013
Influence Of Social Media Marketing On The Fashion Consumption Of University Students In Malaysia written by AISHA SALEH MOHAMED ABEID (TP024741) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
The Utilization Of Online News Media Among Malaysian Youths And Its Link To Political Participation
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Author : Rahmat Ghazali
language : en
Publisher:
Release Date : 2018
The Utilization Of Online News Media Among Malaysian Youths And Its Link To Political Participation written by Rahmat Ghazali and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Contemporarily, politics is getting more interesting especially with media being one of the major tools in election campaigns as well as political strategy setters. Increasingly, scholars have come to see the new media as playing a vital role in shaping political participation that are able to bring about broader social and nation change. Recent studies have shown a positive link between frequencies of social media usage towards participatory democracy. Highlighting on how social media allows society in its ability to communicate and disseminate information, which includes critical views and dissidents voices, some scholars have viewed this as a negative impact especially on nation building. Taking all these pointers into consideration, this study seeks to understand and examine the role of social media within Malaysian participatory democracy particularly among the youths. This study employed quantitative approach of cross-sectional analysis that focussed on youths of central Malaysia. It is found that online news media consumption among Malaysian youths is on an average level, so is their direct involvement in participatory democracy. Using a co-relational analysis, the study found that there is significant relationship between the use of online news media and political participation among youths of central Malaysia.