Media Organisation And Management
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Media Organisation And Management
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Author : N. Afeque Shamsi
language : en
Publisher:
Release Date : 2006
Media Organisation And Management written by N. Afeque Shamsi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Journalism categories.
Media Organisation And Management Consists Of Highly Useful And Informative Readings Encompassing All Vital Issues. The Major Themes, Given Elaborate Treatment Herein Are Significance Of Newspaper; Newspaper Structure; News Agencies; Areas Of Journalism; Magazine Journalism; Journals For Houses; Communication System; And Role Of New Technology, Etc.This Book Will Prove Useful Equally For Students And Professional In The Field.
Media Organization Management Second Edition
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Author : James Redmond
language : en
Publisher: Dreamtech Press
Release Date : 2004
Media Organization Management Second Edition written by James Redmond and has been published by Dreamtech Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The book provides prospective and current media managers with considerable pertinent and useful information developed from rigorous academic research, court decisions, legislative actions, and the authors cumulative experience in mass media. Presented in a readable and interesting way, it helps students understand how to manage creatively in a challenging media environment.
Managing Media Organizations
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Author : John M. Lavine
language : en
Publisher: Longman Publishing Group
Release Date : 1988
Managing Media Organizations written by John M. Lavine and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Media Management
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Author : Stephen Lacy
language : en
Publisher: Routledge
Release Date : 1993
Media Management written by Stephen Lacy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad concerns of the field with relevant cases. Approaching media management as a decision-making process, this book provides a framework and materials for analysis, discussion and problem solving within various media such as ad agencies, cable companies, magazines, newspapers and broadcasting stations. All cases, however, are designed to illuminate not only the differences present in management environments but the similarities between media companies. 48 short cases and three extended cases allow students to apply what they learn from reading and class discussions to situations faced by media managers. The book's goals are: * to provide access to a seldom-used approach to discussing media management * to supplement currently available materials concerning issues relevant to managing a media organization. Practice in evaluative and descriptive analyses is provided, which seeks to suggest questions for individual research as well as more formal classroom debate and discussion. Original cases researched and written by the authors -- former managers and/or employees in media organizations -- are included throughout this volume.
Strategic Management In The Media
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Author : Lucy Küng
language : en
Publisher: SAGE
Release Date : 2008-04-11
Strategic Management In The Media written by Lucy Küng and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-11 with Language Arts & Disciplines categories.
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Managing Media Firms And Industries
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Author : Gregory Ferrell Lowe
language : en
Publisher: Springer
Release Date : 2015-08-20
Managing Media Firms And Industries written by Gregory Ferrell Lowe and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Business & Economics categories.
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Myth In Modern Media Management And Marketing
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Author : Kreft, Jan
language : en
Publisher: IGI Global
Release Date : 2019-06-14
Myth In Modern Media Management And Marketing written by Kreft, Jan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-14 with Business & Economics categories.
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Media Management
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Author : Kundra S.
language : en
Publisher:
Release Date : 2005
Media Management written by Kundra S. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Mass media categories.
Media Management As A Paper Is Being Taught At The Various Diploma, Degree And Post Graduate Levels In Media Communication And Journalism At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information In All Pertinent Aspects.Contents" Starting Of Newspaper And Magazines" The English Press In India" History Of Indian Press" Development Of Print Media" Information Technology And Print Media" Small And Medium Newspapers" Status Of Radio And Television" Newspaper Organisation & Management" New Dimensions Of The Print Media" General Organization Of Newspaper" Problems And Prospects Of Newspaper Industry" Media And Professional Organisations " The Prasar Bharati Act, 1990 Etc.
Media Management
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Author : Ann Hollifield
language : en
Publisher: Routledge
Release Date : 2015-08-11
Media Management written by Ann Hollifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Language Arts & Disciplines categories.
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Media Management
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Author : B. K. Chaturvedi
language : en
Publisher: Global Vision Pub House
Release Date : 2009
Media Management written by B. K. Chaturvedi and has been published by Global Vision Pub House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Education categories.
Media Management fills a void in the growing field of media management. More and more, colleges and universities are teaching media management courses, mostly in response to studentsâ¬" needs and requests. In this flourishing field, there were no refereed periodicals in which media management scholars could regularly get published and that provided information on the latest media management theories and practices. The text of this book is ideal for students of management because it takes into account flexibility, individuality, and creativity as students face realistic problems and opportunities mirrored in the professional world.