Medical Care And Markets
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Health Care Market Strategy
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Author : Steven G. Hillestad
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2013
Health Care Market Strategy written by Steven G. Hillestad and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Essentials Of Health Care Marketing
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Author : Berkowitz
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2016-08-15
Essentials Of Health Care Marketing written by Berkowitz and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Business & Economics categories.
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Health Care Marketing
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Author : Philip D. Cooper
language : en
Publisher: Jones & Bartlett Learning
Release Date : 1994
Health Care Marketing written by Philip D. Cooper and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Hastahane ekonomisi categories.
Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Essentials Of Health Care Marketing
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Author : Eric N. Berkowitz
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2006
Essentials Of Health Care Marketing written by Eric N. Berkowitz and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
Health Sciences & Professions
Health Care Marketing
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Author : John L. Fortenberry Jr.
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2009-01-28
Health Care Marketing written by John L. Fortenberry Jr. and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-28 with Business & Economics categories.
Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Competition And Quality In Health Care Markets
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Author : Martin Gaynor
language : en
Publisher: Now Publishers Inc
Release Date : 2006
Competition And Quality In Health Care Markets written by Martin Gaynor and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Provides an economic assessment of the impact of competition on quality in health care markets. This book offers performance standards for competition; findings from economic theory; and, empirical evidence on health care competition and quality.
Healthy Markets
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Author : Mark A. Peterson
language : en
Publisher: Duke University Press
Release Date : 1998
Healthy Markets written by Mark A. Peterson and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Medical categories.
Discusses the various implications of the new managed-care health care systems.
Modern Health Care Marketing
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Author : Gamini Gunawardane
language : en
Publisher: World Scientific
Release Date : 2020-06-05
Modern Health Care Marketing written by Gamini Gunawardane and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-05 with Business & Economics categories.
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Essentials Of Health Care Marketing
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Author : Eric Berkowitz
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2011
Essentials Of Health Care Marketing written by Eric Berkowitz and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Health Sciences & Professions
Markets And Health Care
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Author : Wendy Ranade
language : en
Publisher: Routledge
Release Date : 2018-10-08
Markets And Health Care written by Wendy Ranade and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Medical categories.
A growing reliance on market disciplines and incentives characterised health care reform strategies in many countries in the 1990s, yet the country which relies most heavily on private health care - the U.S.A. - is the most expensive in the world and still fails to deliver affordable health care to millions of its citizens. This apparent paradox is the starting point for Markets and Health Care: A Comparative Analysis.