Mercadotecnia Electoral
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Electoral Strategies And Political Marketing
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Author : Shaun Bowler
language : en
Publisher: Springer
Release Date : 2016-07-27
Electoral Strategies And Political Marketing written by Shaun Bowler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Political Science categories.
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Manual Del Marketing Politico
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Author : Mba LIC Wilson Ramirez
language : es
Publisher: Lulu.com
Release Date : 2007-02
Manual Del Marketing Politico written by Mba LIC Wilson Ramirez and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02 with Reference categories.
Este manual sera una importante herramienta practica y breve que explica de una forma sencilla como se realiza el lanzamiento y la puesta en marcha de las campanas politicas y electorales asi como la interpretacion de las mismas. Ademas de como crear estrategias y tacticas ganadoras en cualquier escenario y etapa de la contienda politica.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Winning Elections With Political Marketing
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Author : Philip J Davies
language : en
Publisher: Routledge
Release Date : 2012-11-12
Winning Elections With Political Marketing written by Philip J Davies and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.
Election Campaigning In East And Southeast Asia
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Author : Christian Schafferer
language : en
Publisher: Routledge
Release Date : 2017-05-15
Election Campaigning In East And Southeast Asia written by Christian Schafferer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-15 with Political Science categories.
At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2009-09-10
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Global Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2009-10-16
Global Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-16 with Political Science categories.
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
The Political Marketing Game
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Author : J. Lees-Marshment
language : en
Publisher: Springer
Release Date : 2011-03-29
The Political Marketing Game written by J. Lees-Marshment and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-29 with Political Science categories.
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Mercadotecnia Electoral
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Author : Mohammad Naghi Namakforoosh
language : es
Publisher:
Release Date : 1984
Mercadotecnia Electoral written by Mohammad Naghi Namakforoosh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
Current Issues In Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2006-05-12
Current Issues In Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-12 with Business & Economics categories.
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i