Messages That Work
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Making Sense Of Messages
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Author : Mark Stoner
language : en
Publisher: Routledge
Release Date : 2019-11-13
Making Sense Of Messages written by Mark Stoner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-13 with Language Arts & Disciplines categories.
Making Sense of Messages, now in its second edition, retains the apprenticeship approach which facilitates effectively learning the complex content and skills of rhetorical theory and criticism. A new chapter on “The Rhetoric of Ignorance” provides needed theory and examples that help students deal with the new rhetorical landscape marked by such discursive complexities as “fake news,” “whataboutism,” and denial of science that creates rather than reduces uncertainty in public argument. A new chapter, “Curating and Analyzing Multimodal Mediated Rhetoric,” deals with problems of media criticism in the digital age. It provides theory, models of application, and commentary that help novice critics understand and mindfully practice criticism that leads to insight, not mere opinion. Throughout the book, extended and updated examples and commentaries are designed to promote "novice-to-expert" agency in students. This textbook is ideal for introductory courses in contemporary rhetoric, rhetorical criticism, and critical analysis of mass media.
Recent Advances In Parallel Virtual Machine And Message Passing Interface
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Author : Dieter Kranzlmüller
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-09-10
Recent Advances In Parallel Virtual Machine And Message Passing Interface written by Dieter Kranzlmüller and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-10 with Computers categories.
This book constitutes the refereed proceedings of the 11th European PVM/MPI users' Group Meeting held in Budapest, Hungary, in September 2004. The 50 revised papers presented together with abstracts of 10 invited contributions were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on MPI/PVM extensions and improvements, algorithms, applications, tools and environments, cluster and grid computing, performance, and parallel numerical simulation.
Effective Health Risk Messages
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Author : Kim Witte
language : en
Publisher: SAGE Publications
Release Date : 2001-04-12
Effective Health Risk Messages written by Kim Witte and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-12 with Language Arts & Disciplines categories.
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
Websphere Mq V6 Fundamentals
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Author : Saida Davies
language : en
Publisher: IBM Redbooks
Release Date : 2005-12-15
Websphere Mq V6 Fundamentals written by Saida Davies and has been published by IBM Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-15 with Computers categories.
This IBM Redbooks publication describes the fundamental concepts and benefits of message queuing technology. This book is an update of a very popular Redpaper (REDP-0021) based on IBM WebSphere MQ Versions 5.0 to 5.2. This publication provides a design-level overview and technical introduction for the established and reliable WebSphere MQ product. A broad technical understanding of the WebSphere MQ product can improve design and implementation decisions for WebSphere MQ infrastructures and applications. To reduce the time required to gain this understanding, this book summarizes relevant information from across the WebSphere MQ product documentation. We also include hands-on security and troubleshooting sections to aid understanding and provide a reference for common administrative actions performed when building and maintaining WebSphere MQ infrastructures. In the appendix, we provide a summary of the new features in WebSphere MQ Version 6.0.
Office 2016 At Work For Dummies
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Author : Faithe Wempen
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-30
Office 2016 At Work For Dummies written by Faithe Wempen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-30 with Computers categories.
Get more productive using the new features in Microsoft Office 2016! It may seem like an eternity since your IT department upgraded you to the latest version of Microsoft Office. Prepare yourself, because Office 2016 is packed with updated features and new ways to increase your productivity in the office! With Office 2016 at Work For Dummies, we make it easy by breaking the content down into over 300 of the most common tasks and operations, providing you with straightforward, simple-to-navigate, approachable information. With four-color illustrations for visual support as your work through the tasks, and then nearly three hours of supporting video, you can choose your path for learning the ins and outs of Office 2016. As the world's leading productivity software, Microsoft Office plays an integral role in the daily lives of professionals. Understanding how to quickly and accurately use Office 2016 can improve your productivity, enhance your deliverables, and provide you with the tools and knowledge you need to be successful. Choose your path for learning and explore the fundamental features of Microsoft Office 2016 through task based exercises supported by online video Dive into Microsoft Word by creating a document, formatting paragraphs and pages, and adding tables and graphics Explore Microsoft Excel's ability to analyze data through creating formulas and functions, and learn to format and print spreadsheets Use Outlook to organize your work day, and find out how to make amazing PowerPoint presentations using the new features in the 2016 version Office 2016 at Work For Dummies is the perfect office companion if you use Microsoft Office regularly and need to get up to speed on the changes with the latest release as quickly and efficiently as possible.
Mobile Multimedia In Action
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Author : Ilpo Koskinen
language : en
Publisher: Routledge
Release Date : 2017-07-05
Mobile Multimedia In Action written by Ilpo Koskinen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Language Arts & Disciplines categories.
"Mobile Multimedia in Action" displays a revealing picture of how people communicate using camera phones and other mobile multimedia devices. With such devices spreading faster than practically any other new technology, questions about how these devices are being used (and abused) to capture and distribute embarrassing or raunchy images and content, and what should be done about it, are surfacing. This volume presents the first detailed study of the use of these devices. Using a variant of social science research known as ethnomethodology, Koskinen explores the kinds of images people take with camera phones and how they use sound to enhance these images. The book asks two main questions. First, what kinds of methods of expression, such as visuals or sound, do people use when they design multimedia messages? Second, how do people interact with and respond to each other through mobile multimedia devices? Koskinen has a broader objective centering on the impact of these devices on human relationships and society at large. He asks, What do people do with these devices? Is mobile telephony moving toward a more practical direction, or will it simply become a visual chatty channel fit for gossip but not for real news or other practical purposes? What kind of social activities and organizations does it best serve - peer-to-peer networks or institutional ones? Koskinen examines these questions from three unique perspectives: the design elements of mobile multimedia, which considers methods of expression people use in designing multimedia messages; mobile multimedia as interaction, which looks into how people interact with each other using this technology and makes a case for studying multimedia as a naturally occurring activity; and mobile multimedia in society, which searches for answers as to the societal consequences of mobile multimedia usage. A groundbreaking work, "Mobile Multimedia in Action" will be a fascinating read for both multimedia device professionals and everyday users alike. Providing a glimpse into the future, Koskinen asks where mobile multimedia technology is taking mankind and society.
Developing Net Enterprise Applications
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Author : John Kanalakis
language : en
Publisher: Apress
Release Date : 2008-01-01
Developing Net Enterprise Applications written by John Kanalakis and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Computers categories.
APPLICATION DEVELOPMENT IS USUALLY faced with several critical factors: time to market, ever-increasing quality, and cost of development. Time to market is critical in that any project that an individual or company may have in mind is probably already in the works elsewhere. When that is the case, everything comes down to being the first to deliver . . . even if it falls short. A Gartner Research study showed that competing products offering similar features will take the most mar ket share if released sooner. The study further added that the product released first, even with fewer features, typically builds market share faster. The lesson of that study is that it is important to release a 1. 0 version of a new product concept as quickly as possible and then follow up with feature add-ons over time. Product consistency and quality are also critical to the success of products making their debut. Applications with modules that look differently can under mine the application user's confidence in the product. The lower their confidence in the application, the less they use the product and come to depend upon it. The same can be said at the code level. The more modules that are implemented con sistently, the easier different developers can step in to investigate and resolve problems. Cost of development is often measured by productivity, or how much code is created to accomplish specific application tasks.
Pass Ecdl 4
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Author : P. M. Heathcote
language : en
Publisher: Payne Gallway
Release Date : 2005-04-04
Pass Ecdl 4 written by P. M. Heathcote and has been published by Payne Gallway this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-04 with Computers categories.
This textbook covers Module 7: Information and Communication for ECDL version 4. Written in a straightforward style, this book will be a useful guide for students studying for the ECDL (European Computer Driving Licence) qualification.
Killer Facebook Ads
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Author : Marty Weintraub
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-13
Killer Facebook Ads written by Marty Weintraub and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-13 with Business & Economics categories.
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
Organizations Communication And Health
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Author : Tyler R. Harrison
language : en
Publisher: Routledge
Release Date : 2015-10-23
Organizations Communication And Health written by Tyler R. Harrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Health & Fitness categories.
Organizations, Communication, and Health focuses on theories and constructs of organizational communication and their relationship to health. The goal of the volume is to offer a current picture of organizational and organizing processes and practices related to health. Research in the area of health communication has expanded in recent years, and this research has advanced understandings of campaigns, patient/provider interactions, and social support. However, a gap in the area of health, organizations, and organizing processes emerged, a niche this volume fills. It does so by having chapters identify an organizational theory or organizing process and how aspects of that theory relate to health. Chapters discuss how to marry theory to practice and the other factors (e.g., organizational structure, role, occupation, industry, or environment) that need to be considered in the process of utilizing the theory in organizations. This volume, aimed at advanced undergraduate and graduate students studying health communication, as well as health professionals, provides useful theory and practice related the organizations and health, and issues a call for further theorizing on the practice of health communication in organizations.