Methoden Zur Sicherstellung Der Kundenzufriedenheit Im Freizeit Und Tourismusbereich
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Methoden Zur Sicherstellung Der Kundenzufriedenheit Im Freizeit Und Tourismusbereich
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Author : Beate Pehlchen
language : de
Publisher: GRIN Verlag
Release Date : 2011
Methoden Zur Sicherstellung Der Kundenzufriedenheit Im Freizeit Und Tourismusbereich written by Beate Pehlchen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Studienarbeit aus dem Jahr 2002 im Fachbereich Tourismus - Sonstiges, Note: 1,7, Fachhochschule Stralsund (University of Applied Sciences), Veranstaltung: Servicemarketing, Sprache: Deutsch, Abstract: "Everyone knows what satisfaction is, until asked to give a definition. Then it seems, nobody knows." ( Beverley Fehr and James A. Russell ) Mit diesem angeführten Zitat soll darauf aufmerksam gemacht werden, dass es innerhalb des Bereichs der Kundenzufriedenheit trotz der breiten und tiefen Ansammlung verschiedener Beiträge Uneinigkeit bezüglich der Begriffsdefinition und den spezifischen Fragestellungen vorherrscht. Die "Methoden zur Sicherstellung der Kundenzufriedenheit im Freizeit- und Tourismusbereich" stellt eine spezielle Problematik dar, die in der Forschung viele unterschiedliche Konzepte hervorgerufen hat. Dennoch ist es ein Thema aus dem richtigen Leben, denn jeder von uns möchte in jeglichem Servicebereich zufriedengestellt werden und wir, als zukünftig zu erwartende Jungunternehmer sind besonders an der Zufriedenheit unserer Kunden interessiert. Um herauszufinden, welche Wege und Möglichkeiten zur Steigerung und Sicherstellung der Kundenzufriedenheit existieren, haben wir uns für diese Thema entschieden. Die Kundenzufriedenheit ist das zentrale Element zur Sicherung des Unternehmenserfolges und auch ein wichtiger Maßstab für Erfolg oder Misserfolg von Marketingaktivitäten. Was ist unter dem Begriff Kundenzufriedenheit zu verstehen? Welche Maßnahmen sind zu ihrer Steigerung und Erhaltung nötig? Diese und noch detailliertere Fragen stehen im Mittelpunkt dieser Arbeit. Einleitend erhält der Leser Einblick in die Problematik der Begriffsdefinition, um ein besseres Verständnis für die nachfolgenden Abhandlungen zu haben. Im nächsten Abschnitt wird er über die Messung der Kundenzufriedenheit informiert. Die vorgestellten Verfahren basieren auf den Ansätzen zur Messung, und anschließend wird das deutsche Kundenbarometer als Messlatte der Kundenzufriedenheit auf
Society Action And Space
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Author : Benno Werlen
language : en
Publisher: Psychology Press
Release Date : 1993
Society Action And Space written by Benno Werlen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Science categories.
The first English translation of a book which questions the relevance of space for the social world and in so doing offers exciting new directions for both geography and sociology.
Guidelines On Biodiversity And Tourism Development
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Author :
language : en
Publisher:
Release Date : 2004
Guidelines On Biodiversity And Tourism Development written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Biodiversity conservation categories.
User Generated Branding
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Author : Ulrike Arnhold
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-22
User Generated Branding written by Ulrike Arnhold and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with Business & Economics categories.
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
National Parks And Protected Areas
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Author : James Gordon Nelson
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29
National Parks And Protected Areas written by James Gordon Nelson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Science categories.
National parks and protected areas offer a wealth of ecological and social contributions or services to humans and life on earth. This book describes the strengths of national parks and protected areas in different parts of Europe and North America and the challenges to the full realization of their goals. It shows that they are useful not only in conserving rare species and biodiversity, but also in protecting water supply and other resources necessary to tourism and to economic and social development generally. Ideas and information on useful planning, management and decision-making arrangements are presented, and research needs are identified.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Projekt
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Author : Super Assembly
language : en
Publisher:
Release Date : 2019-12-16
Projekt written by Super Assembly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-16 with categories.
Relationship Marketing
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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
Adapting To Climate Change
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Author : W. Neil Adger
language : en
Publisher: Cambridge University Press
Release Date : 2009-06-25
Adapting To Climate Change written by W. Neil Adger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-25 with Business & Economics categories.
This book presents the latest science and social science research on whether the world can adapt to climate change.
Mobile Service Innovation And Business Models
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Author : Harry Bouwman
language : en
Publisher: Springer
Release Date : 2010-10-19
Mobile Service Innovation And Business Models written by Harry Bouwman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-19 with Business & Economics categories.
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.