Methodologies And Techniques In Audience Measurements
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Methodologies And Techniques In Audience Measurements
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Author : Lutendo Nendauni
language : en
Publisher: GRIN Verlag
Release Date : 2017-01-17
Methodologies And Techniques In Audience Measurements written by Lutendo Nendauni and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-17 with Computers categories.
Seminar paper from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, University of Venda, course: Media studies, language: English, abstract: Audience measurement is a necessity in the field of media and communication because the number and levels of audience influences the performance and profit of the media business. This essay seeks to outline various methodologies and techniques that are used in measuring audiences in the media. The paper went to an extent of classifying audience measurements in terms of the type of media e,g. Print, television etc.
Media Research Methods
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Author : Barrie Gunter
language : en
Publisher: SAGE
Release Date : 2000-02-11
Media Research Methods written by Barrie Gunter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-11 with Language Arts & Disciplines categories.
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Ratings Analysis
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Author : James Webster
language : en
Publisher: Routledge
Release Date : 2013-10-30
Ratings Analysis written by James Webster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Social Science categories.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Towards Global Guidelines For Television Audience Measurement
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Author : Audience Research Methods (ARM) Group
language : en
Publisher:
Release Date : 1999
Towards Global Guidelines For Television Audience Measurement written by Audience Research Methods (ARM) Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Television viewers categories.
A Plan For The Evaluation Of Audience Measurement Methods
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Author : National Association of Broadcasters. Special Test Survey Committee
language : en
Publisher:
Release Date : 1951
A Plan For The Evaluation Of Audience Measurement Methods written by National Association of Broadcasters. Special Test Survey Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with Radio programs categories.
An Examination Of Television Audience Measurement Methods And An Application Of Sequential Analysis To The Telephone Interview Method
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Author : Lawrence Myers
language : en
Publisher:
Release Date : 1956
An Examination Of Television Audience Measurement Methods And An Application Of Sequential Analysis To The Telephone Interview Method written by Lawrence Myers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Mathematical statistics categories.
Audience Measurement Methods
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Author : Gerald Slinger
language : en
Publisher:
Release Date : 1964
Audience Measurement Methods written by Gerald Slinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.
Radio Audience Measurement
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Author : National Association of Broadcasters. Research Committee
language : en
Publisher:
Release Date : 1946
Radio Audience Measurement written by National Association of Broadcasters. Research Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with Radio audiences categories.
Ratings Analysis
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Author : James Webster
language : en
Publisher: Routledge
Release Date : 2005-10-18
Ratings Analysis written by James Webster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-18 with Business & Economics categories.
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Towards Global Guidelines For Television Audience Measurement
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Author :
language : en
Publisher:
Release Date : 1999
Towards Global Guidelines For Television Audience Measurement written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.