Middle Class Media And Modi
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Middle Class Media And Modi
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Author : Nagesh Prabhu
language : en
Publisher:
Release Date : 2020
Middle Class Media And Modi written by Nagesh Prabhu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The spectacular victory of Narendra Modi and the BJP in 2014 and again in 2019 demands a nuanced exploration of the factors that led to it. Though the role of the middle class and the media in the making of what is called the 'Modi Wave' is often talked about, a clear-eyed and unbiased look at how they transformed the political landscape in post-liberalization India is still wanting. This book studies how the Indian middle class, once seen as politically indifferent, has gradually become a player of importance. This change, which slowly began in the 1990s, has now reached a crescendo, and Modi has become the icon of the changing economic demands of the middle class and their ideological rightward shift. The new middle class played a decisive role in the electoral outcomes of 2014 and 2019 - two elections that have undoubtedly changed the way India imagines itself and how the rest of the world sees India. Modi's management of mainstream and social media - primary consumers of which is the ever-growing middle class - has played a key role in his emphatic victories. This book will help the reader understand the arsenal that Modi used in these elections and is a must-read for scholars of politics, media studies and sociology.
Unveiling Middle Class Power The Modi Way
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Author : Amit Mittal
language : en
Publisher: Prabhat Prakashan
Release Date : 2023-12-29
Unveiling Middle Class Power The Modi Way written by Amit Mittal and has been published by Prabhat Prakashan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-29 with Political Science categories.
In the intricate fabric of a nation's progress, the middle-class stands as an unsung hero, contributing significantly to economic prosperity, societal well-being, and the pursuit of dreams. Beyond a mere economic stratum, the middle-class embodies ambition, resilience, and adaptability, steering the course of progress and social change. This book meticulously examines the multifaceted impact of Prime Minister Narendra Modi's policies on this vibrant and dynamic segment of India's population. His tenure has been characterized by a series of interconnected reforms, strategically designed to empower the middle class on a broad scale. From economic transformations to social initiatives, financial inclusion to healthcare advancements, Modi's administration has left an indelible mark on the lives of the middle-class. This book goes beyond statistics, offering an insightful exploration into the tangible effects of these policies on individuals, families, and communities. The middle-class emerges with new found confidence as dreams are realized, ambitions achieved, and lives improved. Join us in this exploration of policy, impact, and aspiration. Immerse yourself in the stories that shape the middle-class of India and discover how PM Modi has empowered this vibrant and dynamic segment of the nation.
Liberalised India Politicised Middle Class And Software Professionals
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Author : Anshu Srivastava
language : en
Publisher: Taylor & Francis
Release Date : 2021-09-05
Liberalised India Politicised Middle Class And Software Professionals written by Anshu Srivastava and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-05 with Social Science categories.
This volume explores the emergence, evolution and definition of the middle class in India. As a class created as the interpreters between the colonial rulers and the millions whom they governed in the pre-Independence era, the Indian middle class has existed in congruence with the state, occupying vital positions in state administration. Since Independence, this middle class underwent major sociological change as they live independent of the state, which affected their social, economic and political position, reaping benefits of liberalisation and globalisation through education and employment. An otherwise internally differentiated and heterogeneous group, the new Indian middle class often unifies itself to shape socio-political discourse that affects politics and policymaking, from domestic to international affairs. This volume analyses this class phenomenon through a close study of a new metropolitan middle class in India – the software professionals, emblematic of the 'new India’. It discusses this emerging class as a political category and their engagements with the state, democracy, political parties, issues of gender, basic necessities and social justice. Further, it discusses their social action and ‘middle class activism’ for issues such as environment, cleanliness and corruption, particularly highlighting its presence in the private sector and electronic media. A fresh perspective on India’s political milieu, this volume will be of interest to scholars and researchers of sociology, modern Indian history, political science, economics and South Asia studies.
India S New Middle Class
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Author : Leela Fernandes
language : en
Publisher: U of Minnesota Press
Release Date : 2006
India S New Middle Class written by Leela Fernandes and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Today India's middle class numbers more than 250 million people and is growing rapidly. Public reports have focused mainly on the emerging group's consumer potential, while global views of India's new economy range from excitement about market prospects to anxieties over outsourcing of service sector jobs. Yet the consequences of India's economic liberalization and the expansion of the middle class have transformed Indian culture and politics. In India's New Middle Class, Leela Fernandes digs into the implications of this growth and uncovers--in the media, in electoral politics, and on the streets of urban neighborhoods--the complex politics of caste, religion, and gender that shape this rising population. Using rich ethnographic data, she reveals how the middle class represents the political construction of a social group and how it operates as a proponent of economic democratization. Delineating the tension between consumer culture and outsourcing, Fernandes also examines the roots of India's middle class and its employment patterns, including shifting skill sets and labor market restructuring. Through this close look at the country's recent history and reforms, Fernandes develops an original theoretical approach to the nature of politics and class formation in an era of globalization.In this sophisticated analysis of the dynamics of an economic and political group in the making, Fernandes moves beyond reductionist images of India's new middle class to bring to light the group's social complexity and profound influence on politics in India and beyond.Leela Fernandes is associate professor of political science at Rutgers University, New Brunswick.
Beyond Consumption
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Author : Manish K Jha
language : en
Publisher: Taylor & Francis
Release Date : 2021-10-14
Beyond Consumption written by Manish K Jha and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-14 with Social Science categories.
This book analyses India’s middle class by recognising the diversity within the class, the people, their practices, and the production of spaces. It explores the economic and social lives of the new middle class, expanding the areas of inquiry beyond consumption in post-liberalisation India and its intersectionalities with gender, caste, religion, migration, and other socioeconomic markers in various cities across the country. The book interrogates the meanings and perceptions of social mobility, growth, consumerism, technology, social identity, and development and examines how they can be emancipatory or subjugating in different contexts. It engages with the new entrants in the middle class, particularly from the marginalised sections, their struggles, insecurities, anxieties, agency, and experiences. The personal, emotive, and psychic dimensions of social mobility have been dealt with in the larger context of socioeconomic settings. The book crosses disciplinary and spatial boundaries and uses a variety of methodologies to provide perspectives on several unexplored or underexplored areas of India’s new middle class. This book will be of interest to scholars and researchers of sociology, economics, development studies, public policy, social work, and South Asian studies.
Populism And Patronage
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Author : Paul D. Kenny
language : en
Publisher: Oxford University Press
Release Date : 2017
Populism And Patronage written by Paul D. Kenny and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Political Science categories.
Populist rule is bad for democracy, yet in country after country, populists are being voted into office. Populism and Patronage shows that the populists such as Indira Gandhi and Narendra Modi win elections when the institutionalized ties between non-populist parties and voters decay. Yet, the explanations for this decay differ across different types of party system. Populism and Patronage focuses on the particular vulnerability of patronage-based party systems to populism. Patronage-based systems are ones in which parties depend on the distribution of patronage through a network of brokers to mobilize voters. Drawing on principal agent theory and social network theory, this book argues that an increase in broker autonomy weakens the ties between patronage parties and voters, making latter available for direct mobilization by populists. Decentralization is thus a major factor behind populist success in patronage democracies. The volume argues that populists exploit the breakdown in national patronage networks by connecting directly with the people through the media and mass rallies, avoiding or minimizing the use of deeply-institutionalized party structures.This book not only reinterprets the recurrent appeal of populism in India, but also offers a more general theory of populist electoral support that is tested using qualitative and quantitative data on cases from across Asia and around the world, including Indonesia, Japan, Venezuela, and Peru.
The Great Indian Middle Class
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Author : Pavan K. Varma
language : en
Publisher:
Release Date : 1999
The Great Indian Middle Class written by Pavan K. Varma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with India categories.
In This Powerful And Insightful Critique, The Author Examines The Evolution Of The Indian Middle Class During The Twentieth Century, Especially Since Independence.
India S Middle Class
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Author : Christiane Brosius
language : en
Publisher: Routledge India
Release Date : 2010
India S Middle Class written by Christiane Brosius and has been published by Routledge India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with City and town life categories.
This book is one of the first ethnographic studies to examine the complexities of lifestyles of the the upwardly mobile middle classes in India in the new millennium. It reveals an original theory on cosmopolitan Indianness and urbanisation in the age of globalisation.
The Modi Effect
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Author : Lance Price
language : en
Publisher: Hachette UK
Release Date : 2015-03-12
The Modi Effect written by Lance Price and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-12 with Biography & Autobiography categories.
How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.
Media Capture
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Author : Anya Schiffrin
language : en
Publisher: Columbia University Press
Release Date : 2021-06-22
Media Capture written by Anya Schiffrin and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with Social Science categories.
Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.