Milieumarketing In Der Erwachsenenbildung M Glichkeiten Grenzen Und Gefahren
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Milieumarketing In Der Erwachsenenbildung M Glichkeiten Grenzen Und Gefahren
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Author : Daria Poklad
language : de
Publisher: GRIN Verlag
Release Date : 2015-11-24
Milieumarketing In Der Erwachsenenbildung M Glichkeiten Grenzen Und Gefahren written by Daria Poklad and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-24 with Education categories.
Studienarbeit aus dem Jahr 2014 im Fachbereich Pädagogik - Erwachsenenbildung, Note: 1,3, Ruhr-Universität Bochum, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, aufzuzeigen, welche Möglichkeiten, aber auch welche Grenzen und Risiken der Einsatz von Milieumarketing in der Erwachsenenbildung birgt. Die Gliederung der Arbeit lässt sich folgendermaßen erklären: Da Marketing in der Erwachsenenbildung im Zuge der zunehmenden Ökonomisierung an Bedeutung gewonnen hat, soll im zweiten Kapitel Ökonomisierung und ihre Folgen vorgestellt werden. Das dritte Kapitel thematisiert den Einsatz von Marketing in der Erwachsenenbildung. Nach einer kurzen Definition des Marketingbegriffs wird die Debatte über den Einsatz von Marketing in der Erwachsenenbildung, sowie Gründe, die für seinen Einsatz sprechen, vorgestellt. Das dritte Kapitel beschäftigt sich mit Milieumarketing. Zunächst wird das Sinus-Milieu-Modell präsentiert, mit Hilfe dessen Zielgruppen nach soziodemografischen und psychografischen Merkmalen abgegrenzt werden können. Anschließend wird die darauf aufbauende Untersuchung „Soziale und regionale Differenzierung von Weiterbildungsverhalten und -interessen“ (2001-2003) von Heiner Barz und Rudolf Tippelt vorgestellt, die Aufschluss über das milieuspezifische Weiterbildungsverständnis der deutschen Gesellschaft im Kontext sozialer Lage und Werteorientierung gibt. Im fünften Kapitel werden die Möglichkeiten von Milieumarketing aufgezeigt, während im sechsten Kapitel die Grenzen und Gefahren von Milieumarketing thematisiert werden. Die Arbeit schließt mit einem Fazit und Ausblick.
Milieumarketing F R Die Angebots Und Programmplanung Wie Werden Personen Effizient F R Weiter Und Erwachsenenbildungsangebote Angesprochen
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Author : Ricarda Richard
language : de
Publisher: GRIN Verlag
Release Date : 2020-04-21
Milieumarketing F R Die Angebots Und Programmplanung Wie Werden Personen Effizient F R Weiter Und Erwachsenenbildungsangebote Angesprochen written by Ricarda Richard and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-21 with Education categories.
Studienarbeit aus dem Jahr 2012 im Fachbereich Pädagogik - Erwachsenenbildung, Note: 1,3, Technische Universität Chemnitz (Institut für Pädagogik und Philosophie), Veranstaltung: Seminar: Praxis(-felder) und Methodenlabor, Sprache: Deutsch, Abstract: Ziel der Hausarbeit ist es, aufzuzeigen wie der Milieuansatz für die Angebots- und Programmplanung einer Institution fruchtbar gemacht werden kann. Wie werden Personen effizient für Weiter- und Erwachsenenbildungsangebote angesprochen? Wie ist es möglich, Angebote zu erstellen, die den Ansprüchen der Bevölkerungsgruppe in Bezug auf Weiterbildung gerecht werden und sich des Weiteren von anderen Unternehmen abheben? In der vorliegenden Hausarbeit geht es darum, herauszustellen, wie gezielt Bevölkerungsgruppen im Blick auf ihre entsprechenden Interessen und Wünsche angesprochen werden können, um sie als Teilnehmer für die Weiterbildungsangebote- und Veranstaltungen in Institutionen zu gewinnen. Um auf das umfassende Thema „Milieumarketing im Hinblick auf Weiterbildungsverhalten und -Interessen“ näher eingehen zu können, ist es erstmals notwendig, auf die Determinanten der Weiterbildungsteilnahme einzugehen. Mit der Fragestellung, aus welchen Gründen, d.h. welche Motive und Interessen Teilnehmende, potenziell Teilnehmende und Nichtteilnehmende vertreten, und vor allem, wann eine Teilnahme an Weiterbildungsangeboten in Anspruch genommen wird, wurde schon in den zwanziger Jahren diskutiert. Auch heute steht diese Frage noch im Mittelpunkt der Erwachsenenbildungsforschung. Nach der Auffassung von Barz und Tippelt ist die „Teilnahme an Weiterbildung freiwillig“ und somit von der Motivation der Einzelnen sowie dem Zeit- und Geldbudget abhängig. Besucher der Weiterbildungsangebote, sind „Adressaten/Innen“, und Teil einer „Zielgruppe“ oder auch im Kontext des aufkommenden Marketings in der Erwachsenenbildung „Kund/In“. Daher ist es von Notwendigkeit, die Begriffe Teilnehmer, Adressat und Zielgruppe zu bestimmen und voneinander abzugrenzen. Um auf eine zielspezifische Programmplanung eingehen zu können, ist eine klare Definition der Zielgruppe wichtig. Im weiteren Schritt wird der Zusammenhang zwischen Weiterbildungsteilnahme und Milieuzugehörigkeit, basierend auf Forschungsprojekten, die erstmals nicht nur soziodemografischen Gründe fokussieren, sondern sich ebenfalls mit der Untersuchung von sozialen Milieus und deren Nutzen beschäftigen, herausgestellt. Abschließend wird anhand des Milieumodells diskutiert, welche Chancen mit Hilfe eines solchen Modells verwirklicht werden können. Es werden aber auch die Grenzen und Risiken dargestellt.
Transformative Learning And Identity
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Author : Knud Illeris
language : en
Publisher: Routledge
Release Date : 2013-09-05
Transformative Learning And Identity written by Knud Illeris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Education categories.
In the current ever changing world – the liquid modernity – the most pressing psychological challenge to all of us is to create and maintain a personal balance between mental stability and mental flexibility. In Transformative Learning and Identity Knud Illeris, one of the leading thinkers on the way people learn, explores, updates and re-defines the concept and understanding of transformative learning while linking the concept of transformative learning to the concept of identity. He thoroughly discusses what transformative learning is or could be in a broader learning theoretical perspective, including various concepts of learning by change, as opposed to learning by addition, and ends up with a new, short and distinct definition. He also explores and discusses the concept of identity and presents a general model depicting the complexity of identities today. Building on the work of Mezirow, various perspectives of transformative learning are analysed and discussed, including; transformative learning in different life ages; progressive and regressive transformations; motivation and identity defence; development of identity; personality and competence, and transformative learning in school, education, working life, and in relation to current and future life conditions. This vital new book by one of the leading learning theorists of our time will prove of lasting interest to academics, teachers, instructors, leaders and researchers in the field of adult learning and education. It will also appeal to many students and researchers of psychology and sociology in general.
Making Learning Visible
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Author : Jens Bjørnåvold
language : en
Publisher: Virago Press
Release Date : 2000
Making Learning Visible written by Jens Bjørnåvold and has been published by Virago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Education categories.
This Report presents an overview of European initiatives to make the identification, assessment and recognition of learning which takes place outside formal education and training institutions i.e.non-formal learning, more visible. Its invisibility is increasingly perceived as a problem affecting competence development at all levels from the individual to society as a whole. This Report is based on fourteen national reports commissioned 1997-1999 and includes information from other sources including the EU. Following the introduction, the report is in five chapters. Chapter 2 looks at basic theoretical issues such as the character of non-formal learning and the political implications of setting up systems in this area. Chapter 3 outlines initiatives and developments in the member states. Chapter 4 presents and discusses initiatives at the EU level, focusing on the white paper on teaching and learning and on experiences from the Leonardo da Vinci programme. Chapter 5 analyses the previous chapters and concluding remarks are presented in Chapter 6. The conclusion looks at why there has been a sudden burst of activity and interest in questions linked to non-formal learning and at how the positive elements of this activity can be supported.
Learning Cities Learning Regions Learning Communities
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Author : Norman Longworth
language : en
Publisher: Routledge
Release Date : 2006-09-27
Learning Cities Learning Regions Learning Communities written by Norman Longworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-27 with Education categories.
This book explores the mental and social landscape of the city of today and tomorrow; the way in which people think, interact, work together, learn and live with and among each other. Written to address the urgent need for a guide to the principles and practices of lifelong learning, the topics covered include: an introduction to the idea of learning cities policies and strategies for the learning city, including examples form around the world how to activate learning, involve stakeholders and encourage citizen participation in a learning city or region. Written by one of the world’s foremost thinkers in the field, this book is highly readable and easily accessible to anyone interested in the issues addressed. Workers in local, regional and national government, academics and students of lifelong learning, in addition to anyone with an interest in the future of cities and communities will find this a truly invaluable resource and guide to a way of thinking that many see as the way to a better tomorrow.
Tools For Policy Learning And Policy Transfer
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Author : Paolo Federighi
language : de
Publisher: wbv Media GmbH & Company KG
Release Date : 2007-09-28
Tools For Policy Learning And Policy Transfer written by Paolo Federighi and has been published by wbv Media GmbH & Company KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-28 with Education categories.
Die fünf englischsprachigen Beiträge dokumentieren das empirische Material, die methodische Durchführung und die Präsentation des Support-Systems zur Unterstützung und Beschleunigung des Lern- und Innovationstransfers zwischen den europäischen Regionen, die von der EU im Rahmen von Prevalet geförderte wurde. Das in diesem Kontext entwickelte, web-basierte Support-Netzwerk Soft Open Method of Coordination (SMOC) soll die Kooperation zwischen regionalen Regierungen in Weiterbildungsfragen vereinfachen und steht allen an Weiterbildung interessierten Institutionen als Plattform für Information und Austausch zur Verfügung. Die für diese Zusammenarbeit entwickelten Konzepte stellt der Band "Learning among Regional Governments" (978-3-7639-3577-2) vor.
The Benefits Of Learning
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Author : Tom Schuller
language : en
Publisher: Routledge
Release Date : 2004-02-26
The Benefits Of Learning written by Tom Schuller and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-26 with Education categories.
How do education and learning really impact on people's lives? The Benefits of Learning is a detailed, systematic and vivid account of the impact of formal and informal education on people's lives. Based on extended interviews with adults of all ages, it shows how learning affects their health, family lives and participation in civic life, revealing the downsides of education as well as the benefits. At a time when education is in danger of being narrowly regarded as an instrument of economic growth, this study covers: * the interaction between learning and people's physical and psychological well-being * the way learning impacts on family life and communication between generations * the effect on people's ability and motivation to take part in civic and community life. Packed with detail from adults' own accounts of their lives, the book reveals how learning enables people to sustain themselves and their communities in the face of daily stresses and strains, as well as sometimes transforming their lives. The book opens up new avenues for debate. It is a valuable resource for education researchers and of particular interest to education policy makers, adult education practitioners, health educators and postgraduate students in education.
The Scent Of Time
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Author : Byung-Chul Han
language : en
Publisher: John Wiley & Sons
Release Date : 2017-09-25
The Scent Of Time written by Byung-Chul Han and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Philosophy categories.
In his philosophical reflections on the art of lingering, acclaimed cultural theorist Byung-Chul Han argues that the value we attach today to the vita activa is producing a crisis in our sense of time. Our attachment to the vita activa creates an imperative to work which degrades the human being into a labouring animal, an animal laborans. At the same time, the hyperactivity which characterizes our daily routines robs human beings of the capacity to linger and the faculty of contemplation. It therefore becomes impossible to experience time as fulfilling. Drawing on a range of thinkers including Heidegger, Nietzsche and Arendt, Han argues that we can overcome this temporal crisis only by revitalizing the vita contemplativa and relearning the art of lingering. For what distinguishes humans from other animals is the capacity for reflection and contemplation, and when life regains this capacity, this art of lingering, it gains in time and space, in duration and vastness.
Education For The Twenty First Century
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Author : International Commission on Education for the Twenty-first Century
language : en
Publisher: UNESCO
Release Date : 1998
Education For The Twenty First Century written by International Commission on Education for the Twenty-first Century and has been published by UNESCO this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Basic education categories.
Containing a selection of texts on education prepared during the work of the International Commission on Education for the Twenty-first Century, this volume bears witness to some paradoxes faced by education: to reconcile divergent aims and trends, to embody both continuity and renewal, to encourage conformity and innovation. These papers are intended to complement existing literature to respond to questions that arose in the course of the Commission's work, and to illuminate specific issues that cross disciplines.
A Geography Of Time
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Author : Robert N. Levine
language : en
Publisher: Hachette UK
Release Date : 2008-08-01
A Geography Of Time written by Robert N. Levine and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Social Science categories.
In this engaging and spirited book, eminent social psychologist Robert Levine asks us to explore a dimension of our experience that we take for granted—our perception of time. When we travel to a different country, or even a different city in the United States, we assume that a certain amount of cultural adjustment will be required, whether it's getting used to new food or negotiating a foreign language, adapting to a different standard of living or another currency. In fact, what contributes most to our sense of disorientation is having to adapt to another culture's sense of time.Levine, who has devoted his career to studying time and the pace of life, takes us on an enchanting tour of time through the ages and around the world. As he recounts his unique experiences with humor and deep insight, we travel with him to Brazil, where to be three hours late is perfectly acceptable, and to Japan, where he finds a sense of the long-term that is unheard of in the West. We visit communities in the United States and find that population size affects the pace of life—and even the pace of walking. We travel back in time to ancient Greece to examine early clocks and sundials, then move forward through the centuries to the beginnings of ”clock time” during the Industrial Revolution. We learn that there are places in the world today where people still live according to ”nature time,” the rhythm of the sun and the seasons, and ”event time,” the structuring of time around happenings(when you want to make a late appointment in Burundi, you say, ”I'll see you when the cows come in”).Levine raises some fascinating questions. How do we use our time? Are we being ruled by the clock? What is this doing to our cities? To our relationships? To our own bodies and psyches? Are there decisions we have made without conscious choice? Alternative tempos we might prefer? Perhaps, Levine argues, our goal should be to try to live in a ”multitemporal” society, one in which we learn to move back and forth among nature time, event time, and clock time. In other words, each of us must chart our own geography of time. If we can do that, we will have achieved temporal prosperity.