Millennials
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Keeping The Millennials
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Author : Joanne Sujansky
language : en
Publisher: John Wiley & Sons
Release Date : 2009-06-02
Keeping The Millennials written by Joanne Sujansky and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-02 with Business & Economics categories.
"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation." —Warren Bennis, Distinguished Professor of Management, University of Southern California,and author of On Becoming a Leader "Are you confused trying to understand the younger generation? Keeping the Millennials explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation!" —Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready? "Keeping the Millennials is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, andspirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies." —Jim Kouzes, bestselling coauthor of The Leadership Challenge "I love this book!!! It's fresh as a breaking news flash and as fun to read as yourfavorite blog! Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives...and can easily latch on to precise tools to make their organization more competitive in a turbulent reality." —Morris Massey, PhD, creator of the What You Are Is... video training series, EnterpriseMedia.com "Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials—and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees." —Jack Phillips, PhD,Chairman, ROI Institute
Marketing To Millennials
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Author : Jeff Fromm
language : en
Publisher: AMACOM
Release Date : 2013-07-10
Marketing To Millennials written by Jeff Fromm and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.
Millennials
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Author : Megan W. Gerhardt
language : en
Publisher:
Release Date : 2018
Millennials written by Megan W. Gerhardt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Generation Y. categories.
This book provides an exploration into the diverse ways the Millennial generation is changing our world. The US Census Bureau puts the number of Millennials at 92 million as of 2017, making them the largest living generation in size, as well as the largest generation in the current workforce. Every generation has a unique social identity due to the formative events that shape its members values and influence their subsequent attitudes and behaviours. Yet, no other generation in history has prompted so much conversation, debate, and controversy as the Millennials. From the time they first stepped foot into our classrooms and workplaces, Millennials have been labeled as the Me Generationconsidered entitled, with expectations exceeding their qualifications. Popular press headlines have lamented the challenges of working and living with this generation of digital natives who were raised by parents dedicated to protecting their childrens self-esteem and handing out participating trophies. However, academic research has been a bit more tentative in its conclusions. Scholarship on generational differences has explored whether the Millennials are really as different as we have been led to believe, or whether all the headlines have been much ado about nothing. To date, research has yielded mixed results, finding similarities between generations in some areas of interest, and marked differences in others. Regardless, from education to technology to their impact on how we manage, lead, and work within our organizations, every industry has felt a shift because of this Millennial force. This volume explores the wide range of elements that make Millennials the subject of so much attention, bringing together the work of scholars from across disciplines to better understand this generation -- the trends they are driving, the characteristics that differentiate them, and the subsequent perspectives that are creating significant shifts in how we live and work.
Millennials With Kids
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Author : Jeff Fromm
language : en
Publisher: AMACOM
Release Date : 2015-08-19
Millennials With Kids written by Jeff Fromm and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-19 with Business & Economics categories.
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Managing The Millennials
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Author : Chip Espinoza
language : en
Publisher: John Wiley and Sons
Release Date : 2010-01-28
Managing The Millennials written by Chip Espinoza and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-28 with Business & Economics categories.
A valuable tool for anyone who wants to effectively manage and motivate twenty-something workers Many books are being published on how to manage employees of the "millennial" generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents. Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplace Insightful and practical, Managing the Millennials is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.
The Millennial Generation
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Author : Cortney Weinbaum
language : en
Publisher: Rand Corporation
Release Date : 2016-08-08
The Millennial Generation written by Cortney Weinbaum and has been published by Rand Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-08 with Political Science categories.
In 2015, for the first time, millennials outnumbered baby boomers as the largest generational segment of the U.S. population. This report describes how the intelligence community must engage millennials across multiple segments to succeed in the future: millennials as intelligence clients, employees, and partners and as members of the public.
Citizens Of The World
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Author : Stella M. Rouse
language : en
Publisher: Oxford University Press
Release Date : 2022-10-28
Citizens Of The World written by Stella M. Rouse and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-28 with Generation Y categories.
"The Millennial Generation, the age cohort born from the early 1980s to the late 1990s, is the most educated, digitally connected, and globalized in the history of the world. Around the globe, Millennials encompass 1.8 billion people, a quarter of the world's population. The size of the Millennial Generation means that they will soon produce a majority of political, economic, and social leaders. It is therefore important to understand how the Millennial Generation may respond in an era of rapid change and uncertainty, shaped by factors such as a global pandemic, economic hardship, demands for racial justice, and the retrenchment of the United States from the global stage. Making sense of what is to come requires a deeper understanding of what defines the Millennial Generations' persona, their attachment to various identities, how they perceive the need for change, and the tools they will utilize to bring about change. Citizens of the World explores the political attitudes and behaviors of Millennials relative to older adults across eight countries: Australia, Chile, Mexico, New Zealand, South Africa, South Korea, the United Kingdom, and the United States. The book argues that Millennials share a core persona, one that differentiates between a traditional and an emerging global identity that shapes news consumption, political attitudes, civic engagement, public service, and beliefs about the ability to enact political change. In this first-of-its-kind comparative analysis, the authors find that Millennials are unique in a variety of ways that have important implications for domestic and international politics"--
Wise Millennial
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Author : Happy Wellness
language : en
Publisher: Happy Wellness, Inc.
Release Date : 2019-04-29
Wise Millennial written by Happy Wellness and has been published by Happy Wellness, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-29 with Self-Help categories.
*GOLD AWARD WINNER* -- Nonfiction Author's Association ★★★★★ “ 'Wise Millennial' is enrapturing, edifying and transporting.” -- Reader’s Favorite ★★★★ “An engaging and articulate self-help book, Wise Millennial combines personal storytelling and guidance and will resonate with its target generation” -- Clarion Review “Lively, appealing, and instructive; perfectly targeted to the millennial demographic.” -- Kirkus Review Who the hell is Peter Darrow? Health and wellness entrepreneur Peter Darrow thought he had life all figured out. A native of the posh and privileged Upper East Side, the young millennial lived large--attending elite schools, throwing lavish birthday parties, and spending summers in the Hamptons. Then one day his seemingly perfect, polished life came crashing down. Over the course of three hellacious years, his father died, he inherited and burned through a shit-ton of money, his girlfriend dumped him, and his first ever business floundered. One morning he found himself looking in the mirror thinking, Whose life am I living anyway? After thousands of hours of therapy, introspection, and meditation, Peter exchanged entitlement for humility and his parents' worldview for one authentically his own. His tragic crash course in the meaning of life revealed that true wealth and happiness are not found in affluence and privilege but within oneself and within healthy relationships with others. This is his story . . . In this book, you will learn: - What it was like for Peter to grow up in Manhattan's Upper East Side - How to overcome heartbreak when dealing with the loss of a parent, a failed relationship, or an unsuccessful business endeavor - About the grueling stresses of the restaurant industry, and an inside perspective on what it's like to be an owner - The unique world of online dating and how to cultivate more meaningful relationships - How millennials can break free from their parents' outdated values and their self-obsessed egos so they can discover their personal truths and live fulfilling, authentic lives ... and many other fascinating insights from a young, entitled, and privileged human being who now sees the world differently through loss, disappointment, and failure. "A powerful set of ruminations that are likely to hit many millennials of privilege where they live...and help start them on journeys that are likely to be both interesting and useful. Wise Millennial gives readers lots to think about." -- Len Schlesinger, President Emeritus-Babson College, Baker Foundation Professor, Harvard Business School "Millennials are given a bad rap--lazy, entitled, generally bad at life. But my generation is so much stronger and wiser than you might think, and Wise Millennial proves that! Peter gives an inside take that's alternatively hilarious, poignant, and inspiring for millennials and the people who love them." -- Nicole Lapin, New York Times bestselling author of Rich Bitch and Boss Bitch "The millennial generation is reminiscent of the baby boom generation: it is already wielding enormous influence over every facet of American culture, society, politics, and economics--and yet, it is poorly if at all understood by the generations that preceded it. In Wise Millennial, Peter N. Darrow offers insights based on hard-won personal experience and assiduous academic study that make the thoughts, dreams, wants, and desires of the millennial generation understandable at long last."-- Harry Hurt III, award-winning journalist and author of Lost Tycoon: The Many Lives of Donald J. Trump
The Trophy Kids Grow Up
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Author : Ron Alsop
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-03
The Trophy Kids Grow Up written by Ron Alsop and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
The first wave of the Millennial Generation—born between 1980 and 2001—is entering the work force, and employers are facing some of the biggest management challenges they’ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers—92 million vs. 78 million. The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they’re hard working and achievement oriented, most millennials don’t excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic. This book will let readers meet the millennials and learn how this remarkable generation promises to stir up the workplace and perhaps the world. It provides a rich portrait of the millennials, told through the eyes of millennials themselves and from the perspectives of their parents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes, particularly as they are playing out in the workplace. It also describes how companies are changing tactics to recruit millennials in the Internet age and looks at some of this generation’s dream jobs.
Gen Y Now
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Author : Buddy Hobart
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-09
Gen Y Now written by Buddy Hobart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-09 with Business & Economics categories.
Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this up and coming generation and show you how Millennials can be your most creative, motivated, and loyal employees. This book goes from demographic research to concrete practice, explaining that Generation Y is more than we've been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge. Keep up with current trends and technologies to move your organization into the future Attract the best young talent in preparation for the mass retirement of Baby Boomers and Gen X Understand how demographic trends impact the way your intergenerational teams think Inspire motivation in Millennial employees, reducing dissatisfaction and turnover costs There are 80 million Millennials, and they are transforming the modern workforce. Your organization stands to gain from Gen Y employee engagement—if you know how to achieve it. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.