Million Dollar Web Presence
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Million Dollar Website
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Author : Lori Culwell
language : en
Publisher: Penguin
Release Date : 2009-05-05
Million Dollar Website written by Lori Culwell and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-05 with Business & Economics categories.
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out
Million Dollar Web Presence Leverage The Web To Build Your Brand And Transform Your Business
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Author : Chad Barr
language : en
Publisher: Entrepreneur Press
Release Date : 2012-02-28
Million Dollar Web Presence Leverage The Web To Build Your Brand And Transform Your Business written by Chad Barr and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Business & Economics categories.
Building upon the success of his Million Dollar series, which includes bestseller Million Dollar Consulting, Alan Weiss, teamed with globally renowned internet expert Chad Barr, shows you how to cash in on the unmatched reach of the web. Empowered to tactically leverage technology, from your website to mobile marketing, uncover the secrets to dramatically elevating your brand—and ultimately, driving more revenue and growing your business. Alan Weiss, Ph.D., (East Greenwich, RI) is a consultant, speaker, and author of 45 books, including his bestseller, Million Dollar Consulting. He is the founder of consulting firm, Summit Consulting Group, Inc. co-creator of Million Dollar Websites: www.themilliondollarwebsites.com. Weiss is the founder of blog contrarianconsulting.com and online community, alansforums.com. Chad Barr (Shaker Heights, OH) is the founder and president of CB Software Systems, Inc. a web, internet and software development firm, where he specializes in the development of innovative web solutions and strategies, combined with effective and practical marketing concepts. He is also the co-creator of Million Dollar Websites: www.themilliondollarwebsites.com.
Masterful Marketing
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Author : Alan Weiss
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-09-01
Masterful Marketing written by Alan Weiss and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
Fearless Leadership
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Author : Alan Weiss
language : en
Publisher: Routledge
Release Date : 2019-11-21
Fearless Leadership written by Alan Weiss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with Business & Economics categories.
The intent of this book -- the author's goal for you — is to understand the baseless underpinnings of almost all our fears. You read that correctly -- almost all our fears -- and therefore to discard them. The author has expertly coached leaders and managers in the discovery of, examination of, elimination of, and sustained freedom from fears. We all know people who are charming and articulate, but flounder on a stage addressing colleagues; musicians who master intricate scores but can’t play the basics when asked to solo; athletes who "choke"; business people who are strong until it comes time to ask for the business; people who consistently feel like "imposters." We are far better at dealing with external, tangible fears than our own imagined ones. We purchase insurance, watch the safety demonstrations, know how to use the Heimlich Maneuver. But those are responses to rare and often never-occurring emergencies. Our mythical and monstrous fears are daily dark clouds, masking our talents no less than depression or guilt. It’s time to realize there is no monster under the bed, never has been, and never will be without having to check nightly and without needing a weapon on the night table. Picture yourself freed of restraints that you could never properly articulate and were loath to discuss, but which you carried on your shoulders constantly, a dead weight, nonetheless. Essentially, this book is for entrepreneurs, business owners, and those who seek a better position for themselves and their talents, but who procrastinate, delay, and hang back. It’s about isolating and overcoming the internal fears that we generate every day like a geyser, triggered by time, events, or shifts in the environment. We are our own worst enemies and we ignore the practical remedies to escape fear because we use our energies instead on blaming everyone else.
Getting Started In Consulting
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Author : Alan Weiss
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-26
Getting Started In Consulting written by Alan Weiss and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Business & Economics categories.
The definitive guide to getting out of the office and getting into consulting Getting Started in Consulting, Fourth Edition is the acclaimed real-world blueprint to professional and financial freedom. For nearly two decades, this invaluable resource has helped thousands of people quit the daily grind and become their own boss. This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on topics including utilizing informal media, changes in legal and financial guidelines, key distinctions of wholesale and retail businesses, and much more. Author Alan Weiss delivers expert advice on how to combine minimal overhead with optimal organization to produce maximum income. Every step in the process is clearly explained, including financing, marketing, bookkeeping, establishing your fees, and more. This guide is a comprehensive, one-stop source for everything you need to prosper in the rapidly expanding world of private consultancy. Adopt a pragmatic and profitable strategy to achieve incredible results from your consultancy business Learn to identify and address the most commons issues facing your prospects and clients Leverage technology to reduce labor, maximize profitability, and increase discretionary time Access sample budgets, case studies, references and appendices, downloadable tools and forms, and online resources The modern business landscape presents unique opportunities for those willing to take the leap from corporate offices to home offices. Getting Started in Consulting, Fourth Edition is the must-have guide for anyone seeking to cut their own path to their own consulting business.
Value Based Fees
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Author : Alan Weiss
language : en
Publisher: John Wiley & Sons
Release Date : 2021-09-22
Value Based Fees written by Alan Weiss and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-22 with Business & Economics categories.
The latest edition of the leading guide to consulting engagement pricing, from the “Rock Star of Consulting” Alan Weiss In the newly revised Third Edition of Value-Based Fees: How to Charge – and Get – What You’re Worth, best-selling author, speaker and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model. He also discusses fundamental new developments in consulting, including the remote delivery of services, the waning market power of the consulting giants, economic globalization, and the shift from project work to advisory work. Among the step-by-step techniques and strategies provided in the book, you’ll find: How to establish value-based fees, including determining your unique value and creating a “good deal” dynamic How to create, capitalize on, and market to trusted advisor relationships How to implement fee increases immediately, prevent and rebut fee objections, create consulting products, and explore lucrative new fields Perfect for newcomers to the consulting field as well as time-tested veterans, Value-Based Fees is an indispensable guide for every solo consultant, entrepreneur, and small consulting firm.
The Consulting Bible
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Author : Alan Weiss
language : en
Publisher: John Wiley & Sons
Release Date : 2021-06-22
The Consulting Bible written by Alan Weiss and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with Business & Economics categories.
The new edition of bestselling real-world guide to consultancy success, from the “Rock Star of Consulting” Alan Weiss The second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success. Step-by-step, this invaluable resource guides you through attracting clients, maximizing your value, and achieving your career goals. In the decade since the first publication of The Consulting Bible, an array of significant developments has dramatically impacted the consulting profession: shifts in social consciousness, the Covid-19 pandemic, tele-consulting and virtual meetings, the globalization of the economy, the growth of social media, and many more. This exhaustively revised new edition provides specific approaches and techniques for mastering the new consulting environment and turning volatility and disruption into unlimited opportunities. Designed to help you become the authority and expert that organizations turn to again and again, this book is your one-stop resource for: Building a strong global brand that draws people to you Marketing remotely to reduce costs and allow for higher fees Mastering the latest implementation techniques Forging strong relationships with the buyers of a new generation Selecting the consulting methodology that best fits your requirements Writing proposals and creating testimonials and references Using advanced technology to sell and deliver your services Written for newcomers and veterans alike, The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice, Second Edition, is essential reading for every solo consultant, entrepreneur, and principal of a small consulting firm.
Your Legacy Is Now
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Author : Alan Weiss
language : en
Publisher: Routledge
Release Date : 2021-03-17
Your Legacy Is Now written by Alan Weiss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-17 with Business & Economics categories.
For over 30 years Alan Weiss has consulted, coached, and advised everyone from Fortune 500 executives, state governors, non-profit directors, and entrepreneurs to athletes, entertainers, and beauty pageant contestants. That’s quite an assortment of people, and they run into the thousands. Most of them have had what we euphemistically call "means," and some of them have had a lot more than that. Others have been aspiring and with more ends in sight than means on hand. Alan Weiss states: I’ve dealt with esteem (low), narcissism (high), family problems, leadership dysfunctions, insecurities, addictions, and ethical quandaries. And I’ve talked with them through the coronavirus crisis. But don’t get the wrong idea. About 95% of these people have been well-meaning, honest (to the best of their knowledge), and interested in becoming a better person and better professional. Otherwise, they wouldn’t be talking to me. I found the equivalent of the "runner’s wall" in their journeys, where they must break through the pain and the obstacles and then can keep going with renewed energy and spirit. But runners know how far they must go after the breakthrough, be it another half lap or another five miles. There is a finish line. I’ve found that people in all positions, even after the "breakthrough," don’t know where they are in the race, let alone where the finish line is. They do not know what meaning is for them. They may have money in the bank, good relationships, the admiration of others, and the love of their dogs. But they have no metrics for "What now?" They believe that at the end of life there is a tallying, some metaphysical accountant who totals up their contributions, deducts their bad acts, and creates the (hopefully positive) difference. That difference, they believe, is their "legacy." But the thought that legacy arrives at the end of life is as ridiculous as someone who decides to sell a business and tries to increase its valuation the day prior. Legacy is now. Legacy is daily. Every day we create the next page in our lives, but the question becomes who is writing it and what’s being written. Is someone else creating our legacy? Or are we, ourselves, simply writing the same page repeatedly? Or do we leave it blank? Our organic, living legacy is marred and squeezed by huge normative pressures. There is a "threshold" point, at which one’s beliefs and values are overridden by immense peer pressure. Our metrics are forced to change. In an age of social media, biased press, and bullying, we’ve come to a point where our legacy, ironically, is almost out of our hands. Yet our "meaning" — our creation of meaning and not a search for some illusive alchemy — creates worth and impact for us and all those with whom we interact.
Web Advertising
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Author : Anja Janoschka
language : en
Publisher: John Benjamins Publishing
Release Date : 2004-12-23
Web Advertising written by Anja Janoschka and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-23 with Language Arts & Disciplines categories.
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
The Brand Yu Life
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Author : Hajj E. Flemings
language : en
Publisher: The Brand YU Life
Release Date : 2006
The Brand Yu Life written by Hajj E. Flemings and has been published by The Brand YU Life this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.