Mobile Telecommunication Customer Loyalty In Nigeria Determining Factors
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Mobile Telecommunication Customer Loyalty In Nigeria Determining Factors
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Author : Olayiwola Bello
language : en
Publisher: Diplomica Verlag
Release Date : 2012-11
Mobile Telecommunication Customer Loyalty In Nigeria Determining Factors written by Olayiwola Bello and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Business & Economics categories.
With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers translate to high profits. Loyal customers will continue to purchase or receive the product or service from the same enterprises, and they will be willing to pay higher prices for the quality products and first-class services, thereby increasing sales revenue. Consequently, the focus of many enterprise managers at this point is on marketing management aspects to improve customer loyalty in order to gain the competitive advantage in the face of fierce competition. The importance of customer loyalty has been identified by many researchers and academics in the past years. This importance is also predominant in the telecommunication industry and, consequently, the Nigerian telecom industry. This book attempts to assess and analyze the variables that influence a mobile phone subscriber?s loyalty and how Nigerian service providers can enhance this loyalty. The study is based on a survey that uses the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire, constituting an 87% response rate, could be used for the analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers, while the generally low satisfaction with the present state of service delivery in the industry also plays a role. Therefore, the retention which the service providers were able to enjoy can be described as circumstantial. The given recommendations include that the service providers embark upon drives that will reduce dropped calls to a bare minimum, that they improve call quality, and that they develop SMS delivery standards.
Mobile Telecommunication Customer Loyalty In Nigeria
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Author :
language : en
Publisher: GRIN Verlag
Release Date :
Mobile Telecommunication Customer Loyalty In Nigeria written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Customer Loyalty In Nigeria Mobile Telecommunication Industry
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Author : Olayiwola Wasiu Bello
language : en
Publisher:
Release Date : 2012-04
Customer Loyalty In Nigeria Mobile Telecommunication Industry written by Olayiwola Wasiu Bello and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04 with Business & Economics categories.
Master's Thesis from the year 2010 in the subject Communications - Miscellaneous, course: Master of Business Administration, language: English, abstract: ABSTRACT This Master's thesis sought to assess and analyze the variables capable of influencing loyalty of mobile phone subscribers as well as how service providers can enhance loyalty of their customers in Nigeria. The study was basically a survey that used the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire constituting 87% response rate were got for analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers while the generally low satisfaction with the present state of service delivery in the industry also plays a role in this direction. Therefore, the retention been enjoyed by the service providers can be described as circumstantial. Part of the recommendations given include the service providers embarking upon drives that will reduce to its barest minimum drop calls, improve call quality and SMS delivery which is likely to make subscribers perceive given quality as high among others
A Study Of The Factors Determining Customer Loyalty In The Telecommunication Industry Of Guinea Case Study Of Orange Guinea
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Author : SOUADOU DIALLO (TP035342)
language : en
Publisher:
Release Date : 2016
A Study Of The Factors Determining Customer Loyalty In The Telecommunication Industry Of Guinea Case Study Of Orange Guinea written by SOUADOU DIALLO (TP035342) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Customer loyalty categories.
Is Loyalty Dead
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Author : Farzana Quoquab
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2016-07-11
Is Loyalty Dead written by Farzana Quoquab and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-11 with Social Science categories.
This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.
Factors Contributing To Customer Loyalty Towards Telecommunication Service Provider
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Author : Salmiah Mohamad Amin
language : en
Publisher:
Release Date : 2012
Factors Contributing To Customer Loyalty Towards Telecommunication Service Provider written by Salmiah Mohamad Amin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Consumer satisfaction categories.
A Study On The Determinants Of Customer Loyalty
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Author : Hirushi Fernando
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2020-04-28
A Study On The Determinants Of Customer Loyalty written by Hirushi Fernando and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with categories.
Due to the more and more fierce competition in today's business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, concept of customer loyalty has become more and more important since last decade of 20th century, especially in service industry. There are many different relationship marketing tactics implemented for retaining customer. However, some of those tactics did not affect customer loyalty effectively, and switching behaviors frequently occur among most of targeted customers. Therefore, this study is aimed to investigate the factors influence on customer loyalty in Sri Lankan telecommunication market.
Factors Influencing Customer Satisfaction And Loyalty In The Nigerian Telecommunications Industry
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Author : Peter Tega Odele
language : en
Publisher:
Release Date : 2020
Factors Influencing Customer Satisfaction And Loyalty In The Nigerian Telecommunications Industry written by Peter Tega Odele and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Consumer satisfaction categories.
Mobile Commerce Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-06-19
Mobile Commerce Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-19 with Business & Economics categories.
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Customer Loyalty
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Author : Farhan Muzammil
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2012
Customer Loyalty written by Farhan Muzammil and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
The Mobile telecommunication industry of Pakistan is very highly competitive with five major players and a teledensity of 58%. Due to this intense competition it becoming increasingly important for cellular companies to make their customer loyal and retain them for longer time. The aim of this dissertation is to gauge the level of satisfaction and loyalty in the Mobile telecommunication industry of Pakistan and to investigate the driving factors which are responsible for making customers loyal.This research study is carried out by collecting both primary and secondary data. Primary data is collected through Questionnaire which was aimed to investigate the satisfaction level of customers and the most influencing driver of customer loyalty in Mobile telecommunication industry of Pakistan. The data obtained through this Questionnaire was analyzed through frequency distribution analysis (FDA).The Analysis of Data obtained revealed that customers are very satisfied and loyal to their Network operators in Pakistan. It was further revealed that Price, Network coverage and service quality are the most important loyalty drivers in this industry.