Modalit D Entrata E Scelte Distributive Del Made In Italy In Cina
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Modalit D Entrata E Scelte Distributive Del Made In Italy In Cina
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Author : Donata Vianelli
language : it
Publisher: FrancoAngeli
Release Date : 2013-01-09T00:00:00+01:00
Modalit D Entrata E Scelte Distributive Del Made In Italy In Cina written by Donata Vianelli and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09T00:00:00+01:00 with Business & Economics categories.
365.955
Cultural And Technological Influences On Global Business
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Author : Christiansen, Bryan
language : en
Publisher: IGI Global
Release Date : 2013-04-30
Cultural And Technological Influences On Global Business written by Christiansen, Bryan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Business & Economics categories.
Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.
Cross Cultural Marketing
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Author : Vescovi, Tiziano
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-01-20
Cross Cultural Marketing written by Vescovi, Tiziano and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-20 with Business & Economics categories.
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
International Marketing Strategy
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Author : Giovanna Pegan
language : en
Publisher: Springer Nature
Release Date : 2019-11-26
International Marketing Strategy written by Giovanna Pegan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-26 with Business & Economics categories.
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Mind The Sustainable Food New Insights In Food Psychology
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Author : Valentina Carfora
language : en
Publisher: Frontiers Media SA
Release Date : 2022-01-24
Mind The Sustainable Food New Insights In Food Psychology written by Valentina Carfora and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-24 with Science categories.
Le Eccellenze Del Made In Italy Nel Mercato Cinese
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Author : Donatella Radicchi
language : it
Publisher: Edizioni Nuova Cultura
Release Date : 2024-04-04
Le Eccellenze Del Made In Italy Nel Mercato Cinese written by Donatella Radicchi and has been published by Edizioni Nuova Cultura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-04 with Business & Economics categories.
Anche oggi, come in ogni periodo di grandi cambiamenti e incertezze, per la ripresa e il rilancio dalla crisi, bisognerebbe partire dai fondamentali: cosa c’è all’origine del successo del Made in Italy? Qual è la formula vincente che accomuna prodotti di settori così diversi che nel mondo sono tutti percepiti come distintivi dell’eccellenza italiana? Come rinnovare questo successo nel mondo che cambia? Fondato su questa premessa, il Volume si propone di offrire, con un approccio concreto, spunti, strumenti e indicazioni operative per il rilancio della internazionalizzazione del Made in Italy in una fase particolarmente critica dell’economia mondiale, individuando nella digitalizzazione del commercio e della comunicazione le strategie fondanti per garantire alle eccellenze italiane uno sviluppo futuro nei mercati esteri. In quest’ottica, il Digital Export è analizzato come driver strategico per lo sviluppo internazionale e la gestione strategica del Made in Italy nei mercati in espansione, geograficamente e culturalmente lontani, come la Cina, è rappresentata come il nuovo confronto competitivo per tutte quelle imprese che mirano a sviluppare e consolidare il proprio business in mercati fortemente dinamici con elevato potenziale di attrattività per l’export digitale. La proposta di un modello di digital export di riferimento per lo sviluppo di un progetto d’internazionalizzazione digitale e l’analisi dei diversi modelli di business per l’e-commerce in Cina restituiscono interessanti indicazioni operative e informazioni preziose per impostare una corretta ed efficace strategia digitale per il mercato cinese. Un approfondimento particolare è dedicato al Made in Italy agroalimentare, in ragione della sua valenza strategica, avanzando una serie di proposte operative per la sua valorizzazione e tutela.
Handbook Of Research On Retailer Consumer Relationship Development
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Author : Musso, Fabio
language : en
Publisher: IGI Global
Release Date : 2014-05-31
Handbook Of Research On Retailer Consumer Relationship Development written by Musso, Fabio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-31 with Business & Economics categories.
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Il Settore Della Nautica Nel Nord Sardegna Innovazione Tecnologica Sviluppo Competitivo E Dinamica Di Crescita Delle Imprese
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Author : Tola
language : it
Publisher: FrancoAngeli
Release Date : 2013
Il Settore Della Nautica Nel Nord Sardegna Innovazione Tecnologica Sviluppo Competitivo E Dinamica Di Crescita Delle Imprese written by Tola and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Il Settore Della Nautica Nel Nord Sardegna Innovazione Tecnologica Sviluppo Competitivo E Dinamica Di Crescita Delle Imprese
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2013-09-20T00:00:00+02:00
Il Settore Della Nautica Nel Nord Sardegna Innovazione Tecnologica Sviluppo Competitivo E Dinamica Di Crescita Delle Imprese written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-20T00:00:00+02:00 with Business & Economics categories.
365.1016
Cibo E Diritto Una Prospettiva Comparata
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Author : Lucia Scaffardi
language : it
Publisher: Roma TrE-Press
Release Date : 2020-06-14
Cibo E Diritto Una Prospettiva Comparata written by Lucia Scaffardi and has been published by Roma TrE-Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-14 with Law categories.
Il volume raccoglie oltre trenta saggi, rielaborati, presentati al XXV Colloquio dell’Associazione Italiana di Diritto Comparato, tenutosi a Parma nel maggio 2019 e dedicato a “Cibo e diritto”. I contributi spaziano dalla cultura alimentare, alla filiera agro-alimentare, alla regolazione dei mercati e alla concorrenza, ai profili di proprietà intellettuale, al commercio internazionale, alla tutela dei consumatori e alle tematiche relative all’educazione alimentare e alle sfide della sostenibilità, e si conclude con una parte dedicata ai diritti degli animali. CONTRIBUTI DI: Ferdinando Albisinni, Gabriella Autorino, Lorenzo Bairati, Marco Barbone, Silvia Bolognini, Albina Candian, Irene Canfora, Cristina Costantini, Lucia Di Costanzo, Roberto D’Orazio, Fiore Fontanarosa, Cesare Galli, Iñigo del Guayo Castiella, Antonio Iannarelli, Sabrina Lanni, Pamela Lattanzi, Anna Maria Mancaleoni, Mauro Mazza, Alessandro Palmieri, Alessandra Pera, Federico Pernazza, Luca E. Perriello, Pier Luigi Petrillo, Pier Paolo Picarelli, Cinzia Piciocchi, Valeria Piergigli, Francesca Rescigno, Giuseppe Rossi, Luigi Russo, Lucia Scaffardi, Giovanni Sciancalepore, Salvatore Sica, Andrea Stazi, Elettra Stradella, Bruno Tassone, Marcilio Toscano Franca Filho, Francesco Paolo Traisci, Laura Vagni, Anny Viana Falcão.