Modelling The Impact Of Services Brand Extensions On Corporate Image
DOWNLOAD
Download Modelling The Impact Of Services Brand Extensions On Corporate Image PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Modelling The Impact Of Services Brand Extensions On Corporate Image book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Modelling The Impact Of Services Brand Extensions On Corporate Image
DOWNLOAD
Author : Jose M. Pina
language : en
Publisher:
Release Date : 2004
Modelling The Impact Of Services Brand Extensions On Corporate Image written by Jose M. Pina and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
Impacts Of Brand Extensions On Parent Brand Image
DOWNLOAD
Author : Mohammed Faizan Zafar
language : en
Publisher:
Release Date : 2019
Impacts Of Brand Extensions On Parent Brand Image written by Mohammed Faizan Zafar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Brand extension is an important concern in the success of a brand and if not done properly, can cause a serious damage to the brand being extended. This study aim to investigate the factors of brand extension and their impact on parent brand image. The selected factors were Perceived Fit, Customer awareness and innovativeness, and Brand Associations, and their impact on Parent Brand Image were analyzed using confirmatory factor analysis and Structural Equation modeling. For this likert scale type questionnaire was used to gather data from 189 people in the city of Karachi. The result suggested that brand extensions affect their parent brand in terms of certain variables (discussed later in the study). This paper also shares some real time examples of brands involved in attempts of extending them.
The Company Image
DOWNLOAD
Author : Elinor Selame
language : en
Publisher:
Release Date : 1988-09-23
The Company Image written by Elinor Selame and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-23 with Business & Economics categories.
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Proceedings Of Mac Emm 2014
DOWNLOAD
Author : Collective of authors
language : en
Publisher: MAC Prague consulting
Release Date : 2014-12-01
Proceedings Of Mac Emm 2014 written by Collective of authors and has been published by MAC Prague consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-01 with Political Science categories.
Conference proceedings - Multidisciplinary Academic Conference on Economics, Management and Marketing in Prague 2014 (MAC-EMM 2014)
Advertising Effects On Consumer Processing Of Brand Extensions
DOWNLOAD
Author : Jungsuk Kang
language : en
Publisher:
Release Date : 2013
Advertising Effects On Consumer Processing Of Brand Extensions written by Jungsuk Kang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Proceedings Of Mac Emmt 2014
DOWNLOAD
Author : Collective of authors
language : en
Publisher: MAC Prague consulting
Release Date : 2014-04-25
Proceedings Of Mac Emmt 2014 written by Collective of authors and has been published by MAC Prague consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-25 with categories.
Proceedings of the scientific conference on economics, management, marketing and transportation.
The Effect Of Collaboration Between Brands And Retailers On Fashion Brand Extensions
DOWNLOAD
Author : Hyo Jin Eom
language : en
Publisher:
Release Date : 2017
The Effect Of Collaboration Between Brands And Retailers On Fashion Brand Extensions written by Hyo Jin Eom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Brand extensions as a vehicle for growth have facilitated fashion brands' penetration of new markets with lower marketing expenditures. Although brand and retailer collaboration is important in introducing newly extended brand products in the markets, the effect of their collaboration on consumers' evaluations of brand extensions has not yet being investigated. To bridge this gap in brand extension literature, this study aimed to provide a better understanding of brand and retailer collaborations based on the means-end theoretical perspective. Thus, this study investigated how consumers evaluate brand extensions when a brand collaborates with a retailer, and how their evaluations influence consumers' perceived value of the brand and retailer collaborations. Two types of brand and retailer collaboration cases were investigated with a total of 429 samples, and the hypothesized model was tested using the structural equation modeling (SEM) approach. Consistent with prior brand extension research, the findings of this study imply that perceived fit between brand and retailer has a significant impact on consumers' attitudes and evaluations of brand extensions. However, slightly different from previous studies, the results also indicate that the perceived fit between brand and retailer may have different impacts on brands and retailers. Specifically, the results indicate that the perceived image fit influences attitudinal change toward the brand but not attitudinal change toward the retailer in both vertical-downward and vertical-upward extensions. Moreover, these attitudinal changes toward the brand and the retailer have significant relationships with vertical brand extensions when the retailers collaborate with the brands. Additionally, the results suggest that brand extension evaluations significantly influence consumers' perceived value when they consider purchasing extended brand products sold by the retailer. These findings of this study contribute to the mean-end theory by extending the means-end model with cognitive and affective consequences and by providing empirical evidence supporting the model in the investigation of the effect of brand and retailer collaboration on consumers' evaluations of brand extensions.
Impact Of Artificial Intelligence And The Fourth Industrial Revolution On Business Success
DOWNLOAD
Author : Bahaaeddin Alareeni
language : en
Publisher: Springer Nature
Release Date : 2022-07-29
Impact Of Artificial Intelligence And The Fourth Industrial Revolution On Business Success written by Bahaaeddin Alareeni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-29 with Technology & Engineering categories.
This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers were selected for inclusion in the conference proceedings from forty countries. Each of these chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process. The book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship, and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm gerial accounting and firm financial affairs, non-traditional research, and creative methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.
Building Corporate Identity Image And Reputation In The Digital Era
DOWNLOAD
Author : T C Melewar
language : en
Publisher: Routledge
Release Date : 2021-07-29
Building Corporate Identity Image And Reputation In The Digital Era written by T C Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Creating Powerful Brands
DOWNLOAD
Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 2011
Creating Powerful Brands written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.