Modern Campaigns
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Modern Political Campaigns
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Author : Michael D. Cohen
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-06-15
Modern Political Campaigns written by Michael D. Cohen and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with Political Science categories.
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.
Ancient Wisdom For Modern Campaigns
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Author : Caitlin Huxley
language : en
Publisher: Caitlin Huxley
Release Date : 2023-10-08
Ancient Wisdom For Modern Campaigns written by Caitlin Huxley and has been published by Caitlin Huxley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-08 with Political Science categories.
"Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win." – Sun Tzu Embrace the strategic mindset that has shaped leaders for centuries and win your campaign before it even starts. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a seasoned campaign strategist with 15 years of experience, offers a unique take on Sun Tzu's ancient wisdom. Huxley blends her personal stories from the campaign trail with timeless tactics, providing real-life lessons and strategic insights that are essential for today's political landscape. This book is more than a guide; it's a journey through the art of political campaigning, as seen through the lens of a modern strategist. Huxley decodes Sun Tzu for the modern era, offering insights relevant to both seasoned observers and those newly interested in political strategy. Every chapter in this book brings you a step closer to mastering the art of political success. Essential for anyone serious about gaining an edge in political strategy, this book is your guide to navigating today's politics with timeless strategies. Don't wait—start your journey to mastery today with your own copy and discover the real campaign wisdom that can only come from a blend of ancient tactics and modern expertise.
Modern Campaigns
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Author :
language : en
Publisher:
Release Date : 1997
Modern Campaigns written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Military maneuvers categories.
The Modern Political Campaign
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Author : Richard K. Scher
language : en
Publisher: M.E. Sharpe
Release Date : 1997
The Modern Political Campaign written by Richard K. Scher and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Political Science categories.
Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.
Modern Campaigns
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Author : Christopher Davies Publishers, Limited
language : en
Publisher:
Release Date :
Modern Campaigns written by Christopher Davies Publishers, Limited and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Politics Media And Modern Democracy
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Author : Paolo Mancini
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1996-05-30
Politics Media And Modern Democracy written by Paolo Mancini and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-05-30 with Political Science categories.
This important new text brings together an outstanding group of international scholars to look at the current state of electoral politics around the world. Elements of the modern (or American) model of election campaigning have been adopted in many countries in recent years—including the use of mass media, the personalization of campaigns, use of public opinion polls, and a general professionalization of campaigns—and conditions would seem to favor the spread of that model. Contributors to this volume, from established democracies, new and restored democracies, and democracies facing destabilizing pressure, examine the extent to which electoral politics in their countries have been affected by the emergence of high-tech professional campaigns. Countries examined provide a cross-section of today's democracies, including the United States, Britain, Sweden, Germany, Russia, Poland, Spain, Israel, Italy, Argentina, and Venezuela. The work will be of interest to scholars and students alike in political communication, political parties and elections, and comparative politics.
The Political Persuaders
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Author : Dan D. Nimmo
language : en
Publisher: Englewood Cliffs, N.J : Prentice-Hall
Release Date : 1970
The Political Persuaders written by Dan D. Nimmo and has been published by Englewood Cliffs, N.J : Prentice-Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Political Science categories.
Are political campaigns really important? What do they actually accomplish? Do campaigns bring significant political issues to the attention of voters, or do they only try to "sell" the candidates? Dan Nimmo considers these perplexing questions in his intriguing analysis of modern political campaigns. He concludes that campaigns are crucial to our democratic election process, but that they serve vastly different purposes than is commonly believed. As Nimmo demonstrates the "images" of candidates may be more important than real issues or policies, because professional campaign managers, pollsters, and media men increasingly direct all phases of modern election campaigns. (from book cover).
The Campaign Manual
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Author : S. J. Guzzetta
language : en
Publisher: Political Publications
Release Date : 2006-12
The Campaign Manual written by S. J. Guzzetta and has been published by Political Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12 with Campaign management categories.
For 25 years this has been the How To manual in the industry. Learn the process of how to run a political campaign from developing strategy, the game plan, and how to finance it.Written in an easy to understand style. Updated every 4 years, with current techniques.
Antietam 1862
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Author : Christopher Davies Publishers, Limited
language : en
Publisher:
Release Date : 1997
Antietam 1862 written by Christopher Davies Publishers, Limited and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Antietam, Battle of, Md., 1862 categories.
Campaign Craft
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Author : Michael J. Burton
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-06-23
Campaign Craft written by Michael J. Burton and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-23 with Political Science categories.
The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.