Monster Cereal Box Premiums The 1980 S A Totally Tubular Decade Of Crunchy Sweet Fun
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Niche Envy
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Author : Joseph Turow
language : en
Publisher: MIT Press
Release Date : 2008-02-15
Niche Envy written by Joseph Turow and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-15 with Business & Economics categories.
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.
Fast Food Nation
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Author : Eric Schlosser
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 2012
Fast Food Nation written by Eric Schlosser and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
An exploration of the fast food industry in the United States, from its roots to its long-term consequences.
Brand Touchpoints
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Author : Aparna Sundar
language : en
Publisher: Nova Science Publishers
Release Date : 2018
Brand Touchpoints written by Aparna Sundar and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Branding categories.
Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University
Declining Grammar And Other Essays On The English Vocabulary
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Author : Dennis E. Baron
language : en
Publisher:
Release Date : 1989
Declining Grammar And Other Essays On The English Vocabulary written by Dennis E. Baron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Language Arts & Disciplines categories.
This book contains 25 essays about English words, and how they are defined, valued, and discussed. The book is divided into four sections. The first section, "Language Lore," examines some of the myths and misconceptions that affect attitudes toward language--and towards English in particular. The second section, "Language Usage," examines some specific questions of meaning and usage. Section 3, "Language Trends," examines some controversial trends in English vocabulary, and some developments too new to have received comment before. The fourth section, "Language Politics," treats several aspects of linguistic politics, from special attempts to deal with the ethnic, religious, or sex-specific elements of vocabulary to the broader issues of language both as a reflection of the public consciousness and the U.S. Constitution and as a refuge for the most private forms of expression. (MS)
Brand Relevance
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-25
Brand Relevance written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-25 with Business & Economics categories.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
No Logo
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Author : Naomi Klein
language : en
Publisher: Macmillan
Release Date : 2000-01-15
No Logo written by Naomi Klein and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-15 with Business & Economics categories.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Marketing Identities Through Language
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Author : E. Martin
language : en
Publisher: Springer
Release Date : 2005-11-30
Marketing Identities Through Language written by E. Martin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-30 with Business & Economics categories.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Hungry Bengal
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Author : Janam Mukherjee
language : en
Publisher: Oxford University Press
Release Date : 2015
Hungry Bengal written by Janam Mukherjee and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with History categories.
Examines the interconnected events including World War II, India's struggle for independence, and a period of acute scarcity that lead to mass starvation in colonial Bengal.
The Baobabs Pachycauls Of Africa Madagascar And Australia
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Author : G.E. Wickens
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-03-02
The Baobabs Pachycauls Of Africa Madagascar And Australia written by G.E. Wickens and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-02 with Science categories.
This is the only comprehensive account of all eight species in the genus Adansonia. It describes the historical background from the late Roman period to the present. It covers the extraordinary variety of economic uses of baobabs. There are also appendices on vernacular names, gazetteer, economics, nutrition and forest mensuration. This book fills a gap in the botanical literature. It deals with a genus that has fascinated and intrigued scientists and lay persons for centuries.
Transported To Another World
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Author : Stephen Reysen
language : en
Publisher: Stephen Reysen
Release Date : 2021-04-19
Transported To Another World written by Stephen Reysen and has been published by Stephen Reysen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-19 with Psychology categories.
Anime/manga (Japanese animation and comics) have been increasing in popularity worldwide for decades. But despite being a global phenomenon, there’s been surprisingly little psychological research formally studying its devoted fanbase. In this book we aim to do just that with an overview of nearly a decade of research by fan psychologists. Otaku and cosplayers, genre preferences, hentai, parasocial connections, motivation, personality, fanship and fandom, stigma, and well-being – this book looks at all of these topics through a psychological lens. Many of these findings are being presented for the first time, without the jargon and messy statistical analyses, but in plain language so it’s accessible to all readers – fans and curious observers alike!
