Niche Envy
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Niche Envy
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Author : Joseph Turow
language : en
Publisher: MIT Press
Release Date : 2008-02-15
Niche Envy written by Joseph Turow and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-15 with Business & Economics categories.
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.
Canaries In The Data Mine
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Author : Gregory T. Donovan
language : en
Publisher: Springer Nature
Release Date : 2020-10-21
Canaries In The Data Mine written by Gregory T. Donovan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-21 with Social Science categories.
Canaries in the Data Mine offers an account of the lived experiences and cultural expectations of young people growing up in digital environments increasingly owned by others and designed for profit. At the book’s core is a participatory research project that first interviewed New York City teens about their digital habits and then engaged a group of five young people in designing the prototypical platform of their time: a social network. In this engaging book, Gregory T. Donovan penetrates beyond the interface to consider the digital geography of contemporary youth, arguing that understanding what young people are grappling with portends what is, or will soon be, felt by society at large. Drawing from in-depth interviews and design workshops, he shows how informational capitalism is reproduced at an intimate scale as well as how involving young people in digital design can foster capacities for reworking and resisting the conditions of a rising rentier society.
Mind The Screen
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Author : Jaap Kooijman
language : en
Publisher: Amsterdam University Press
Release Date : 2008
Mind The Screen written by Jaap Kooijman and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Performing Arts categories.
Mind the Screen pays tribute to the work of the pioneering European film scholar Thomas Elsaesser, author of several volumes on media studies and cinema culture. Covering a full scope of issues arising from the author’s work—from melodrama and mediated memory to avant-garde practices, media archaeology, and the audiovisual archive—this collection elaborates and expands on Elsaesser’s original ideas along the topical lines of cinephilia, the historical imaginary, the contemporary European cinematic experience, YouTube, and images of terrorism and double occupancy, among other topics. Contributions from well-known artists and scholars such as Mieke Bal and Warren Buckland explore a range of media concepts and provide a mirror for the multi-faceted types of screens active in Elsaesser’s work, including the television set, video installation, the digital interface, the mobile phone display, and of course, the hallowed silver screen of our contemporary film culture.
Donald Trump And The Branding Of The American Presidency
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Author : Kenneth M. Cosgrove
language : en
Publisher: Springer Nature
Release Date : 2022-10-30
Donald Trump And The Branding Of The American Presidency written by Kenneth M. Cosgrove and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-30 with Political Science categories.
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
Future Histories
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Author : Lizzie O'Shea
language : en
Publisher: Verso Books
Release Date : 2021-08-17
Future Histories written by Lizzie O'Shea and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-17 with Technology & Engineering categories.
A highly engaging tour through progressive history in the service of emancipating our digital tomorrow Shortlisted for the Victorian Premier’s Literary Award, Australia When we talk about technology we always talk about tomorrow and the future—which makes it hard to figure out how to even get there. In Future Histories, public interest lawyer and digital specialist Lizzie O'Shea argues that we need to stop looking forward and start looking backwards. Weaving together histories of computing and progressive social movements with modern theories of the mind, society, and self, O'Shea constructs a “usable past” that can help us determine our digital future. What, she asks, can the Paris Commune tell us about earlier experiments in sharing resources—like the Internet—in common? How can Frantz Fanon's theories of anti colonial self-determination help us build digital world in which everyone can participate equally? Can debates over equal digital access be helped by American revolutionary Tom Paine's theories of democratic, economic redistribution? What can indigenous land struggles teach us about stewarding our digital climate? And, how is Elon Musk not a future visionary but a steampunk throwback to Victorian-era technological utopians? In engaging, sparkling prose, O'Shea shows us how very human our understanding of technology is, and how when we draw on the resources of the past, we can see the potential for struggle, for liberation, for art and poetry in our technological present. Future Histories is for all of us—makers, coders, hacktivists, Facebook-users, self-styled Luddites—who find ourselves in a brave new world.
The Big Smallness
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Author : Michelle Ann Abate
language : en
Publisher: Routledge
Release Date : 2016-02-12
The Big Smallness written by Michelle Ann Abate and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-12 with Literary Criticism categories.
This book is the first full-length critical study to explore the rapidly growing cadre of amateur-authored, independently-published, and niche-market picture books that have been released during the opening decades of the twenty-first century. Emerging from a powerful combination of the ease and affordability of desktop publishing software; the promotional, marketing, and distribution possibilities allowed by the Internet; and the tremendous national divisiveness over contentious socio-political issues, these texts embody a shift in how narratives for young people are being creatively conceived, materially constructed, and socially consumed in the United States. Abate explores how titles such as My Parents Open Carry (about gun laws), It’s Just a Plant (about marijuana policy), and My Beautiful Mommy (about the plastic surgery industry) occupy important battle stations in ongoing partisan conflicts, while they are simultaneously changing the landscape of American children’s literature. The book demonstrates how texts like Little Zizi and Me Tarzan, You Jane mark the advent of not simply a new commercial strategy in texts for young readers; they embody a paradigm shift in the way that narratives are being conceived, constructed, and consumed. Niche market picture books can be seen as a telling barometer about public perceptions concerning children and the social construction of childhood, as well as the function of narratives for young readers in the twenty-first century. At the same time, these texts reveal compelling new insights about the complex interaction among American print culture, children’s reading practices, and consumer capitalism. Amateur-authored, self-published, and specialty-subject titles reveal the way in which children, childhood, and children’s literature are both highly political and heavily politicized in the United States. The book will be of interest to scholars and students in the fields of American Studies, children’s literature, childhood studies, popular culture, political science, microeconomics, psychology, advertising, book history, education, and gender studies.
Media Disparity
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Author : Cory L. Armstrong
language : en
Publisher: Lexington Books
Release Date : 2013-10-29
Media Disparity written by Cory L. Armstrong and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-29 with Social Science categories.
This book highlights the progress—or lack thereof—in media regarding portrayals of women, across genres and cultures within the twenty-first century.
Your Ad Here
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Author : Michael Serazio
language : en
Publisher: NYU Press
Release Date : 2013-04-05
Your Ad Here written by Michael Serazio and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-05 with Social Science categories.
2013 Book of the Year, Visual Communication Division, National Communication Association “It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture—and Michael Serazio is here to open our eyes.” —Mark Deuze, author of Media Life and Media Work “Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.” —Liz Moor, Goldsmiths, University of London Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell. Michael Serazio is an Assistant Professor in the Department of Communication at Fairfield University. An award-winning former journalist, he continues to write about popular culture, advertising, and new media for The Atlantic, among other publications. In the Postmillennial Pop series
Screen Culture
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Author : Richard Butsch
language : en
Publisher: John Wiley & Sons
Release Date : 2019-05-10
Screen Culture written by Richard Butsch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-10 with Performing Arts categories.
In this expansive historical synthesis, Richard Butsch integrates social, economic, and political history to offer a comprehensive and cohesive examination of screen media and screen culture globally – from film and television to computers and smart phones – as they have evolved through the twentieth and twenty-first centuries. Drawing on an enormous trove of research on the USA, Britain, France, Egypt, West Africa, India, China, and other nations, Butsch tells the stories of how media have developed in these nations and what global forces linked them. He assesses the global ebb and flow of media hegemony and the cultural differences in audiences' use of media. Comparisons across time and space reveal two linked developments: the rise and fall of American cultural hegemony, and the consistency among audiences from different countries in the way they incorporate screen entertainments into their own cultures. Screen Culture offers a masterful, integrated global history that invites media scholars to see this landscape in a new light. Deeply engaging, the book is also suitable for students and interested general readers.
The Ringtone Dialectic
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Author : Sumanth Gopinath
language : en
Publisher: MIT Press
Release Date : 2013-07-19
The Ringtone Dialectic written by Sumanth Gopinath and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-19 with Technology & Engineering categories.
The rise and fall of the ringtone industry and its effect on mobile entertainment, music, television, film, and politics. A decade ago, the customizable ringtone was ubiquitous. Almost any crowd of cell phone owners could produce a carillon of tinkly, beeping, synthy, musicalized ringer signals. Ringtones quickly became a multi-billion-dollar global industry and almost as quickly faded away. In The Ringtone Dialectic, Sumanth Gopinath charts the rise and fall of the ringtone economy and assesses its effect on cultural production. Gopinath describes the technical and economic structure of the ringtone industry, considering the transformation of ringtones from monophonic, single-line synthesizer files to polyphonic MIDI files to digital sound files and the concomitant change in the nature of capital and rent accumulation within the industry. He discusses sociocultural practices that seemed to wane as a result of these shifts, including ringtone labor, certain forms of musical notation and representation, and the creation of musical and artistic works quoting ringtones. Gopinath examines “declines,” “reversals,” and “revivals” of cultural forms associated with the ringtone and its changes, including the Crazy Frog fad, the use of ringtones in political movements (as in the Philippine “Gloriagate” scandal), the ringtone's narrative function in film and television (including its striking use in the films of the Chinese director Jia Zhangke), and the ringtone's relation to pop music (including possible race and class aspects of ringtone consumption). Finally, Gopinath considers the attempt to rebrand ringtones as “mobile music” and the emergence of cloud computing.