Donald Trump And The Branding Of The American Presidency
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Donald Trump And The Branding Of The American Presidency
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Author : Kenneth M. Cosgrove
language : en
Publisher: Springer Nature
Release Date : 2022-10-30
Donald Trump And The Branding Of The American Presidency written by Kenneth M. Cosgrove and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-30 with Political Science categories.
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
Donald Trump And American Populism
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Author : Richard S. Conley
language : en
Publisher: Edinburgh University Press
Release Date : 2020-06-18
Donald Trump And American Populism written by Richard S. Conley and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-18 with Political Science categories.
This book evaluates the presidency of Donald Trump from a comparative, historical approach to connect his populist style to his predecessors.
American Grand Strategy In The Age Of Trump
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Author : Hal Brands
language : en
Publisher:
Release Date : 2018
American Grand Strategy In The Age Of Trump written by Hal Brands and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with National security categories.
" Looking beyond the headlines to address the enduring grand strategic questions facing the United States today American foreign policy is in a state of upheaval. The rise of Donald Trump and his "America First" platform have created more uncertainty about America's role in the world than at any time in recent decades. From the South China Sea, to the Middle East, to the Baltics and Eastern Europe, the geopolitical challenges to U.S. power and influence seem increasingly severe--and America's responses to those challenges seem increasingly unsure. Questions that once had widely accepted answers are now up for debate. What role should the United States play in the world? Can, and should, America continue to pursue an engaged an assertive strategy in global affairs? In this book, a leading scholar of grand strategy helps to make sense of the headlines and the upheaval by providing sharp yet nuanced assessments of the most critical issues in American grand strategy today. Hal Brands asks, and answers, such questions as: Has America really blundered aimlessly in the world since the end of the Cold War, or has its grand strategy actually been mostly sensible and effective? Is America in terminal decline, or can it maintain its edge in a harsher and more competitive environment? Did the Obama administration pursue a policy of disastrous retrenchment, or did it execute a shrewd grand strategy focused on maximizing U.S. power for the long term? Does Donald Trump's presidency mean that American internationalism is dead? What type of grand strategy might America pursue in the age of Trump and after? What would happen if the United States radically pulled back from the world, as many leading academics--and, at certain moments, the current president--have advocated? How much military power does America need in the current international environment? Grappling with these kinds of issues is essential to understanding the state of America's foreign relations today and what path the country might take in the years ahead. At a time when American grand strategy often seems consumed by crisis, this collection of essays provides an invaluable guide to thinking about both the recent past and the future of America's role in the world. "
Donald Trump
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Author : University Press
language : en
Publisher:
Release Date : 2019-08-09
Donald Trump written by University Press and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-09 with categories.
University Press returns with another short and captivating portrait of one of history's most compelling figures, Donald Trump. Donald Trump is one of the most recognized figures in America. He is large, bold, and extravagant and has branded and promoted his name to achieve tremendous wealth and fame. Trump is no stranger to scandal. He has made mistakes - many of them public. But he is resilient, tenacious, and intuitive. Public opinion is strongly divided: his supporters adore him; his detractors abhor him. One thing is certain: The world can't ignore him. This short book tells the intensely human story of a man who is changing the world in a way that no one else can.
Political Marketing In The 2020 U S Presidential Election
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Author : Jamie Gillies
language : en
Publisher: Springer Nature
Release Date : 2021-12-10
Political Marketing In The 2020 U S Presidential Election written by Jamie Gillies and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-10 with Political Science categories.
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.
The Trump Presidency
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Author : Mara Oliva
language : en
Publisher: Springer
Release Date : 2018-08-30
The Trump Presidency written by Mara Oliva and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-30 with Political Science categories.
This edited collection delves into the key aspects of the Trump campaign promises around immigration, trade, social and foreign policy, and unpicks how the first year of the presidency has played out in delivering them. It charts his first year from both historical and contemporary political standpoints, and in the context of comparative pieces stacking Trump’s performance against Gold-standard presidents such as Reagan, Kennedy and the last ‘outsider’, Eisenhower. Focusing in on a number of key elements of the presidency in depth, it offers a unique perspective on a presidency like no other, drawing on the overriding themes of populism, nativist nationalism and the battle for disengagement from the neoliberal power generation.
Donald Trump
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Author : Jon Huer
language : en
Publisher:
Release Date : 2017
Donald Trump written by Jon Huer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Political Science categories.
The book explains how America's consumer capitalism created a generation of mindless citizens, steeped in the ever-present rounds of entertainment and distraction, who found their leader in Donald Trump. Riding the wave of white populism, Trump challenges Corporate America and its entrenched control of the American Masses.
Trump S America
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Author : Liam Kennedy
language : en
Publisher: Edinburgh University Press
Release Date : 2020-09-09
Trump S America written by Liam Kennedy and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-09 with Political Science categories.
Donald J. Trump's presidency has delivered a seismic shock to the American political system, its public sphere, and to our political culture worldwide.
Time To Get Tough
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Author : Donald J. Trump
language : en
Publisher: Simon and Schuster
Release Date : 2024-07-23
Time To Get Tough written by Donald J. Trump and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-23 with Political Science categories.
The Book That Launched MAGA Nation The media scoffed at Trump’s vision and the people who supported him; they were blinded by the Clinton machine. But their eyes were opened after Trump won sixty-two million votes and the Oval Office in 2016. Even Republican House Speaker Paul Ryan said, “Donald Trump heard a voice in this country that no one else heard.” He still does. Donald Trump puts “America’s interests first—and that means doing what’s right for our economy, our national security, and our public safety.” He made the biggest deals of his life as President of the United States, but there are more deals to be made. From ending the border crisis to enacting policies to eliminate regulations that restrict small businesses, Donald Trump understands that America “doesn’t need cowardice, it needs courage.” It is Time to Get Tough
Political Marketing In The 2016 U S Presidential Election
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Author : Jamie Gillies
language : en
Publisher: Springer
Release Date : 2017-08-04
Political Marketing In The 2016 U S Presidential Election written by Jamie Gillies and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-04 with Political Science categories.
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.