Move Our Message

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Move The Message

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Author : Josephine Bellaccomo
language : en
Publisher: Lantern Books
Release Date : 2004

Move The Message written by Josephine Bellaccomo and has been published by Lantern Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Many of us--without the money to contract special media consultants or expensive public relations firms--want to create change in the world, but find communicating our vision difficult, whether our audience is one individual, small groups, large audiences, or the media. Take action and empower others to act with this strategic approach. Target your message to the appropriate power holders. Design and pitch a compelling, persuasive presentation with visual impact. Field questions and comments to energize your audience to take action and move the message to others. With confidence, negotiate for progressive outcomes, construct captivating soundbites to the media, deflect personal attacks, and take the message to the streets to get winning results. In Move the Message, communications consultant and activist Josephine Bellaccomo delivers a step-by-step process, complete with tips, tactics, strategies examples and exercises, to ensure that your message is focused, powerful and unstoppable. Whether the difference you want is local or global, this guide is essential for activists and concerned individuals working to create lasting change. Whether the difference you want to make is local or global, Move the Message is an essential guide for activists and concerned individuals in any cause, and is sure to become a classic in the field.

Moving Messages

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Author : Rick Bundshuh
language : en
Publisher: Group Publishing, Inc.
Release Date : 2016-01-11

Moving Messages written by Rick Bundshuh and has been published by Group Publishing, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-11 with Religion categories.

Moving Messages: Ideas That Will Revolutionize the Sunday Experience, by Rick Bundschuh, will help EVERY church leader do just that! Pastors...teachers...every church leader longs for Sunday messages to be memorable and meaningful, to move listeners closer to God. So why are so many messages forgettable? Pastor and author Rick Bundschuh asked the same question—and began finding new ways to connect his church audience with the life-changing truths of the Bible. He preached participatory sermons, wove experiences into messages, and invited congregational conversation as part of the Sunday morning experience. The results? Astounding—for Bundschuh and his church. In this report from the front lines, Bundschuh shares what he did, how it went, and what he learned along the way. Practical and proven, here’s the best of what invigorated the Sunday experience for him and his congregation. This book is a must-read for all church leaders eager to make Sunday messages engaging and impactful. You’ll benefit from Bundschuh’s journey and transform passive listeners into active participants in next Sunday’s message.

Marching Toward Coverage

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Author : Rosemarie Day
language : en
Publisher: Beacon Press
Release Date : 2020-03-03

Marching Toward Coverage written by Rosemarie Day and has been published by Beacon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Health & Fitness categories.

A lively, clear explanation of the American healthcare reform movement from a noted expert—giving women the tools they need to demand fair and affordable coverage for all people Healthcare is one of America’s most dysfunctional and confusing industries, and women bear the brunt of the problem when it comes to both access and treatment. Women, who make 80 percent of healthcare decisions for their families, are disproportionately impacted by the complex nature of our healthcare system—but are also uniquely poised to fix it. Founder and CEO of Day Health Strategies Rosemarie Day wants women to recognize their trouble with accessing affordable care as part of a national emergency. Day encourages women throughout the country to share their stories and get involved, and she illustrates how a groundswell of activism, led by everyday women, could create the incentives our political leaders need to change course. Marching Toward Coverage gives women the clear information they need to move this agenda forward by breaking down complicated topics in an accessible manner, like the ACA (Affordable Care Act), preexisting conditions, and employer-sponsored plans. With more than 25 years working in healthcare strategy and related fields, Day helps the average American understand the business of national health reform and lays out a pragmatic path forward, one that recognizes healthcare as a fundamental human right.

Strikingly Different Selling

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Author : Dale Merrill
language : en
Publisher: Mango Media Inc.
Release Date : 2022-01-18

Strikingly Different Selling written by Dale Merrill and has been published by Mango Media Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-18 with Business & Economics categories.

Superior Sales Success #1 New Release in Global, Direct, and Industrial Marketing You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. What separates a “winner” from the rest of the very best and makes them “strikingly different”? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner! What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success. The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the “Strikingly Different” sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results. Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills. The 6 vital skills to stand out and sell more: Capture Attention with Verbal Billboards Create Excitement with Movie Trailers Build Confidence with Flashbacks and Flashforwards Become Essential with “Why Us!” Differentiators Get Curious and Find the Gaps Navigate Traffic Lights and Close the Gaps If you have found books such as SPIN Selling, The Challenger Sale, To Sell is Human, The Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling.

Divide And Conquer

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Author : Harry Webber
language : en
Publisher: John Wiley & Sons
Release Date : 1998-06-19

Divide And Conquer written by Harry Webber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-19 with Business & Economics categories.

"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo Chairman of Latin America,Young & Rubicam, Inc. The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today's thriving culture of special-interest media. Here's your chance to learn all about this revolutionary new marketing strategy. Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. No matter what size company you work for, in Divide and Conquer you'll learn valuable lessons about how to find your customers, reach out to them, and forge profitable, long-term relationships with them. With the advent of cable TV, the Web, and other new platforms, media have become as diverse as the increasingly fragmented markets they serve -dangerous terrain for one-size-fits-all advertising. In the 1980s, a handful of visionaries began developing an alternative designed to take advantage of today's thriving culture of special-interest media. It's called selective marketing, and unlike mass-market advertising, it doesn't tell people what they want, it asks them. Selective marketing uses sophisticated intelligence-gathering techniques to pinpoint niche markets and learn all about them. It plies everything from print, TV, and radio, to Web technology, fax response, and even performance art to capture specific markets and forge lasting relationships with them. And it helps clients find the best ways to satisfy or surpass customer expectations. In Divide and Conquer, Harry Webber reveals the secrets behind this revolutionary new marketing strategy. The advertising genius behind such memorable campaigns as "I am stuck on Band-Aid," Webber clearly and concisely lays out basic selective-marketing principles and practices. With the help of 15 selective-marketing case studies, he demonstrates that any advertiser can use his proven techniques to identify markets, create the right message for a particular market, and develop the most effective media mix to deliver that message. Fascinating and instructive success stories, the case studies provide a unique insider's look at selective marketing in action. You'll learn how selective marketing was used to restore the investment community's faith in Ford; win the alternative adult market for Dr Pepper; entice baby boomers to Kentucky Fried Chicken; and even forge an alliance between the Crips and Bloods street gangs for the Los Angeles city attorney's office. Each case study presents concise descriptions of the target market, marketing challenge, selective-marketing solution, and outcome, and concludes with a quick summary of important selective-marketing lessons learned. Throughout the book, sidebars spell out key selective-marketing principles embodied by the case at hand. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.

Culture Shift

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Author : David W. Henderson
language : en
Publisher: Baker Books
Release Date : 1998-11-01

Culture Shift written by David W. Henderson and has been published by Baker Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Religion categories.

A map of today's cultural landscape, guiding Christians toward more effective communication with the postmodern world.

Culture Shift

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Author : Gary Nicolosi
language : en
Publisher: iUniverse
Release Date : 2024-11-14

Culture Shift written by Gary Nicolosi and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-14 with History categories.

These are difficult times for churches. Less than half the population in the United States and Canada are now members of any church, and the percentage of people who call themselves Christian or even believe in God is rapidly declining. And yet, churches still have the potential to grow into vibrant, life-giving communities that engage the culture, attract new members, do good works and share the good news of God’s amazing love in Jesus. CULTURE SHIFT surveys the history of a changing culture to explain the conditions which the Church confronts and the challenges it must address. It details three major culture shifts that are impacting the church and then offers a framework for an effective missional response. The heart of the book consists of seven workshops that will be especially helpful to vestries, parish councils, evangelism and church growth committees, or even in a parish forum. Any of the workshops may be used without copyright permission. These workshops include: • Ministry in an Emerging World • Building a Missionally-Effective Church • Change and Paradigms • Marketing the Church • Worship Planning • Building a Better Stewardship Campaign • Diagnostic Tools for Strategic Ministry Planning With his extensive experience in ministering to urban, suburban and rural churches, large and small, Gary Nicolosi is convinced any church can grow if the leadership and members desire to grow and are willing to pay the price.

Logo Design Workbook

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Author : Sean Adams
language : en
Publisher: Rockport Publishers
Release Date : 2006-03-01

Logo Design Workbook written by Sean Adams and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-01 with Design categories.

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Essential Computer And It Fundamentals For Engineering And S

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Author : N.B.Venkateswarlu
language : en
Publisher: S. Chand Publishing
Release Date :

Essential Computer And It Fundamentals For Engineering And S written by N.B.Venkateswarlu and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.

Essential Computer and it Fundamentals for Engineering And S

The World Tilting Gospel

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Author : Dan Phillips
language : en
Publisher: Kregel Publications
Release Date : 2011-07-13

The World Tilting Gospel written by Dan Phillips and has been published by Kregel Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-13 with Religion categories.

The first generation of Christians were not popular. They were ridiculed, persecuted, yet according to Acts 17:6–7, they “turned the world upside down.” As a result, their message was communicated louder and clearer than any message before or since. Even with today’s social medias, big-name celebrities, and shiny evangelism techniques that add glitz and glamour to the gospel, today’s Christians fail to communicate as effectively as the first followers of Christ. Simply put, the early church turned the world upside down, but today’s church has been turned upside down by the world.