Multimedia In Der Marktforschung
DOWNLOAD
Download Multimedia In Der Marktforschung PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Multimedia In Der Marktforschung book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Multimedia In Der Marktforschung
DOWNLOAD
Author :
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02
Multimedia In Der Marktforschung written by and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Bo Zou analysiert die Einsatzpotentiale von Multimedia und zeigt, welche Einflußfaktoren bei der Verwendung dieser Technologie in der Marktforschung berücksichtigt werden müssen.
Multimedia In Der Marktforschung
DOWNLOAD
Author : Klaus-Dieter Färber
language : de
Publisher: GRIN Verlag
Release Date : 2007-03-06
Multimedia In Der Marktforschung written by Klaus-Dieter Färber and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-06 with Business & Economics categories.
Studienarbeit aus dem Jahr 1998 im Fachbereich BWL - Marktforschung, Note: 1,0, Universität Potsdam (Lehrstuhl für Betriebswirtschaftslehre, Marketing), Veranstaltung: Konzeption von Multimedia - Anwendungen für kommerzielle Nutzer , Sprache: Deutsch, Abstract: Eine immer mehr komplexere und sich rasch verändernde Umwelt erfordert zielgerichtete Informationen. Die Marktforschung stellt für marktorientierte Unternehmen die wichtigste Quelle der Informationsbeschaffung dar. Bei zunehmendem nationalen und internationalen Wettbewerb ist Art, Umfang, Qualität und Aktualitätsgrad der Marktinformationen ein entscheidender Wettbewerbsfaktor. Neuartige Informations-und Kommunikationstechnologie beeinflussen die Marktforschung stark. Sie helfen, die traditionellen Marktforschungsmethoden zu verbessern und bieten neue Möglichkeiten. Multimedia ist eine dieser neuen Technologien der 90er Jahre. Es verbindet verschiedene Informationsträger unter einer gemeinsamen Oberfläche. Die Informationen liegen digital vor und können dadurch vielseitig bearbeitet und verbreitet werden. Ziel dieser Ausarbeitung ist es die Einsatzmöglichkeiten von Multimedia in der Marktforschung aufzuzeigen. Neue Ideen sollen vorgestellt und angedacht werden. Der Aufbau der Arbeit orientiert sich an dem Ablauf einer Marktforschungsstudie. Diese beginnt mit der Vorarbeit in der Entwurfsphase. Die Informationsbeschaffung erfolgt im Bereich der Datenerhebung mit den drei klassischen Methoden Befragung, Beobachtung und Experiment. Den Abschluß der Studie bildet die Präsentation der Ergebnisse. Zwei Hauptschwerpunkte bilden die multimediagestützten Befragungsformen und die virtuellen Testmärkte. Ein Leitgedanken war es, ein möglichst praxisnahes Bild aufzuzeigen und wenn vorhanden, tatsächliche Anwendungen zu beschreiben. [...]
Multimedia In Der Marktforschung
DOWNLOAD
Author : Bo Zou
language : de
Publisher:
Release Date : 1996
Multimedia In Der Marktforschung written by Bo Zou and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Der Einsatz Von Multimedia In Der Online Marktforschung
DOWNLOAD
Author : Susann Bortoluzzi
language : de
Publisher:
Release Date : 2003
Der Einsatz Von Multimedia In Der Online Marktforschung written by Susann Bortoluzzi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Marketing Management Mit Multimedia
DOWNLOAD
Author : Dietmar H. Fink
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Marketing Management Mit Multimedia written by Dietmar H. Fink and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
Homepages, Online-Shopping, virtuelle Test-märkte, CyberMoney - kaum ein Marketingexperte kann sich der Faszination der neuen multimedialen Technologien entziehen. "Electronic Marketing" gibt in kompakter und verständlicher Form einen umfassenden Überblick über die Einsatzmöglichkeiten, Chancen und Risiken der neuen Medien im Marketing-Management. "Experten aus Wissenschaft und Praxis erläutern die Bedeutung einer effizienten Electronic-Marketing-Strategie." Arzneimittel-Zeitung
Multimedia Marketing For Design Firms
DOWNLOAD
Author : Curtis B. Charles
language : en
Publisher:
Release Date : 1996-08-10
Multimedia Marketing For Design Firms written by Curtis B. Charles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-10 with Architecture categories.
CD-ROM includes: A presentation of sample analytical renderings and animation. -- Demo software (Action, Acrobat, After Effects (Mac), Archicad (Windows), Authorware, Dimensions (Mac), Director, Form-Z, Framemaker, FreeHand, Illustrator (Mac), PageMaker, PageMill (Mac), Persuasion, Photoshop, Premiere, Streamline, Studio Pro Blitz (PowerMac), TreePro (PowerMac).
Marketing On The Internet
DOWNLOAD
Author : Jill H. Ellsworth
language : en
Publisher: Wiley
Release Date : 1995-04-17
Marketing On The Internet written by Jill H. Ellsworth and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-04-17 with Computers categories.
Everything you need to know to create an effective multimedia system for conducting advertising, marketing, and sales on the Internet. The Internet is revolutionizing the way that businesses are doing their marketing worldwide. Now every marketer faces the challenge of learning a new set of marketing tools — the kind of tools that will be most effective in building your marketing presence on the Internet. Marketing on the Internet is your introduction to the new and powerful multimedia part of the Internet called the World Wide Web. It shows you how to get access to the Web, and how to build multimedia Web pages that give Internet users access to your marketing and sales information. Also find out how to: Get a business connection on the Internet Use HTML to design virtual storefronts with graphics, sound, and hypertext documents for use on the World Wide Web Design Web pages that are easy for customers to use Incorporate an online multimedia strategy into your marketing plan Obtain free copies of Mosaic, Lynx, HTML editors, and other WWW software Avoid committing serious breaches of Internet etiquette that could damage your business reputation
Multimedia And The Consumer
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1996
Multimedia And The Consumer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Multimedia systems categories.
Online Multimedia Advertising Techniques And Technologies
DOWNLOAD
Author : Hua, Xian-Sheng
language : en
Publisher: IGI Global
Release Date : 2010-12-31
Online Multimedia Advertising Techniques And Technologies written by Hua, Xian-Sheng and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-31 with Computers categories.
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
Special Issue Marketing Insights From Multimedia Data
DOWNLOAD
Author : Rajdeep Grewal
language : en
Publisher:
Release Date : 2021
Special Issue Marketing Insights From Multimedia Data written by Rajdeep Grewal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.