N R Forretningen Kommunikerer
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N R Forretningen Kommunikerer
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Author : Jesper Højberg Christensen
language : da
Publisher: Gyldendal Business
Release Date : 2010
N R Forretningen Kommunikerer written by Jesper Højberg Christensen and has been published by Gyldendal Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with ledelse categories.
Om de tre faser i den strategiske kommunikations udvikling. Fra propagandatænkning, over den målstyrede kommunikation, til det forfatteren kalder faciliteret netværksdialog. De virksomheder, der kan håndterer alle tre paradigmer, vil være dem der klarer sig bedst
Virksomhedens Omd Mme
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Author : Kresten Schultz-Jørgensen
language : da
Publisher: Gyldendal A/S
Release Date : 2014-09-30
Virksomhedens Omd Mme written by Kresten Schultz-Jørgensen and has been published by Gyldendal A/S this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Public relations er fremtidens kommunikationsfag. Faget beskæftiger sig både med samfund, organisation og kommunikation og forankrer virksomhedens kommunikation i virksomheden – og virksomheden i det omkringliggende samfund. Public relations tilbyder gode svar på de stigende krav fra virksomhedens mange forskellige stakeholdere. Kunder, leverandører, investorer, journalister og myndigheder har alle en holdning til de virksomheder, de har med at gøre. Det er PR-specialistens opgave at pleje og udvikle virksomhedens relationer, så virksomheden får styrket sit omdømme. Vi hører først historien om public relations som akademisk og praktisk fag. Og kommer siden – ved hjælp af teori, cases og redskaber – tæt på emner som kommunikationsstrategi, public affairs, medierelationer, krisekommunikation og issues management. Vi introduceres til PR-paradigmet, den første samlede model på dansk for faget public relations.
N R Idealer Forenes Med Forretning
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Author : Ole Münster
language : da
Publisher: Gyldendal A/S
Release Date : 2011-03-31
N R Idealer Forenes Med Forretning written by Ole Münster and has been published by Gyldendal A/S this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-31 with Social Science categories.
Velgørende organisationer og foreninger har historisk gode livsbetingelser i disse år. Danskerne vil som aldrig før gerne hjælpe – både med penge, tid og engagement. Men ikke alle organisationer er gearede til at bruge denne mulighed bedst muligt. Det danske foreningslivs rødder i det frivillige arbejde og den folkelige forankring udgør en kæmpe styrke, men det frivillige, ulønnede arbejde har også skabt nogle dogmer om "det gode foreningsliv“. Bl.a. forventninger om, at de velgørende organisationer helst skal være en lille smule uprofessionelle, fordi det er med til at sikre fokus på sagen. Det sætter Ole Münster & Sofie Münster, forfattere til Når idealer forenes med forretning, et stort spørgsmålstegn ved! For sådan behøver det jo ikke at være! Bogen viser, at moderne ledelse af velgørende organisationer kræver, at man mestrer en række meget forskellige discipliner: kommunikation, lobbyisme, inddragelse af frivillige, indsamlinger, kampagner, ledelse og økonomistyring samt et højt niveau for organisationens faglighed. Komplicerede discipliner hver for sig, men det er tilmed også afgørende, at de velgørende organisationer får koordineret dem, så alle disciplinerne sammen understøtter arbejdet for sagen. De velgørende organisationer kan i dag gøre mere for den gode sag, end de har kunnet gøre på noget andet tidspunkt, hvis de vel at mærke forstår at udnytte mulighederne i samfundsudviklingen. Og det kan ske uden at tabe den folkelige forankring. Bogen viser, hvilke krav der stilles, og hvad de velgørende organisationer kan gøre for at indfri dem. Det er her i bogen, de velgørende organisationer og foreninger finder opskriften på, hvordan de de kan gøre det maksimale for den gode sag – også fremover – og dermed fremtidssikrer sig til nye generationer – for sagens skyld! Bogen er en del af serien Gyldendal Public. Bøgerne i serien er til engagerede medarbejdere, ledere og politikere i den offentlige sektor. Alle bøger fra Gyldendal Public tager udgangspunkt i, at den offentlige sektor består af virksomheder som alle andre – drevet under særlige vilkår og med særlige formål.
Fascination Og Forretning
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Author : Kirsten Frandsen
language : da
Publisher: Aarhus Universitetsforlag
Release Date : 2013-06-14
Fascination Og Forretning written by Kirsten Frandsen and has been published by Aarhus Universitetsforlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-14 with Business & Economics categories.
I M Afraid Debbie From Marketing Has Left For The Day
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Author : Morten Münster
language : en
Publisher: Hachette UK
Release Date : 2021-03-11
I M Afraid Debbie From Marketing Has Left For The Day written by Morten Münster and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-11 with Business & Economics categories.
How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
High Performance With High Integrity
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Author : Benjamin W. Heineman
language : en
Publisher: Harvard Business Press
Release Date : 2008
High Performance With High Integrity written by Benjamin W. Heineman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
"This Memo to the CEO explains why the fusion of high performance with high integrity is the foundation of the contemporary corporation, and why it is necessary - not only to avoid the catastrophic impact of integrity lapses, but to sustain companies in today's ruthlessly competitive environment." "This Memo reframes crucial debates on corporate governance, pay for CEO performance, and the real sources of business ethics. It provides senior executives with a much-needed blueprint for fusing the twin goals of capitalism - high performance with high integrity - in the high-speed, high-pressure twenty-first-century global economy."--Jacket.
The Fall Of Advertising And The Rise Of Pr
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Author : Al Ries
language : en
Publisher:
Release Date : 2002
The Fall Of Advertising And The Rise Of Pr written by Al Ries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2010
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
The Virtue Of Leadership
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Author : Ole Fogh Kirkeby
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2008
The Virtue Of Leadership written by Ole Fogh Kirkeby and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Managers have stopped being leaders. This might be because they don't quite understand what that task implies, but their resistance to the burden of leadership may also stem from a deeper source - namely, their inability to see the point of leadership. Managers might well ask, What good is leadership? and when we look around today's organizations, we can't really blame them. The Virtue of Leadership is designed to change this attitude. The book argues for the idea of leadership and provides a sense of the particular qualities of a good leader - the virtue of leadership. Its perspective can be summarized in the image of what the baroque philosophers called the Mirror of the Prince. It is a protreptics in the classical Greek sense, an injunction to the leader that she or he must take the personal life seriously, both as a leader and as a human being. It is a handbook or manual that guides the way to being who one is.
Business Model Generation
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Author : Alexander Osterwalder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-01
Business Model Generation written by Alexander Osterwalder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Business & Economics categories.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"