Naar Een Gezond Groeibedrijf In Vijf Stappen
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Naar Een Gezond Groeibedrijf In Vijf Stappen
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Author : Justin Jansen
language : nl
Publisher:
Release Date : 2021
Naar Een Gezond Groeibedrijf In Vijf Stappen written by Justin Jansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Buyology
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Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Jugaad Innovation
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Author : Navi Radjou
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-10
Jugaad Innovation written by Navi Radjou and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-10 with Business & Economics categories.
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.
The Superpromoter
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Author : Rijn Vogelaar
language : en
Publisher: Palgrave Macmillan
Release Date : 2011-01-15
The Superpromoter written by Rijn Vogelaar and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-15 with Business & Economics categories.
Meet the superpromoter and understand the power of enthusiasm. The infectious enthusiasm of superpromoters is vital to brand and product success and organizations must learn to harness this power
Innovating Strategy Processes
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Author : Steven W. Floyd
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-09
Innovating Strategy Processes written by Steven W. Floyd and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-09 with Business & Economics categories.
Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. Offers new conceptual frameworks for analyzing and designing strategy process. Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies. Signals the future direction of the field.
Scaling Up
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Author : Verne Harnish
language : en
Publisher: Forbesbooks
Release Date : 2014
Scaling Up written by Verne Harnish and has been published by Forbesbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.
Overload
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Author : Erin L. Kelly
language : en
Publisher: Princeton University Press
Release Date : 2020-03-17
Overload written by Erin L. Kelly and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Social Science categories.
Why too much work and too little time is hurting workers and companies—and how a proven workplace redesign can benefit employees and the bottom line Today's ways of working are not working—even for professionals in "good" jobs. Responding to global competition and pressure from financial markets, companies are asking employees to do more with less, even as new technologies normalize 24/7 job expectations. In Overload, Erin Kelly and Phyllis Moen document how this new intensification of work creates chronic stress, leading to burnout, attrition, and underperformance. "Flexible" work policies and corporate lip service about "work-life balance" don't come close to fixing the problem. But this unhealthy and unsustainable situation can be changed—and Overload shows how. Drawing on five years of research, including hundreds of interviews with employees and managers, Kelly and Moen tell the story of a major experiment that they helped design and implement at a Fortune 500 firm. The company adopted creative and practical work redesigns that gave workers more control over how and where they worked and encouraged managers to evaluate performance in new ways. The result? Employees' health, well-being, and ability to manage their personal and work lives improved, while the company benefited from higher job satisfaction and lower turnover. And, as Kelly and Moen show, such changes can—and should—be made on a wide scale. Complete with advice about ways that employees, managers, and corporate leaders can begin to question and fix one of today's most serious workplace problems, Overload is an inspiring account about how rethinking and redesigning work could transform our lives and companies.
Chemtrails Haarp And The Full Spectrum Dominance Of Planet Earth
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Author : Elana Freeland
language : en
Publisher: Feral House
Release Date : 2014-05-26
Chemtrails Haarp And The Full Spectrum Dominance Of Planet Earth written by Elana Freeland and has been published by Feral House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-26 with Nature categories.
We are entering a Space Age, but not the kind President Kennedy originally envisioned. This Space Age is replacing resource wars and redefines planet earth as a "battlespace" in accordance with the military doctrine of "Full-Spectrum Dominance." This book examines how chemtrails and ionispheric heaters like the High-frequency Active Auroral Research Project (HAARP) in Alaska services a full-spectrum dominance. This "Revolution in Military Affairs" needs an atmospheric medium to assure wireless access to the bodies and brains of anyone on Earth—from heat-seeking missiles to a form of mind control. How sinister are these technologies? Are we being prepared for a "global village" lockdown? The recent release of NSA records have reminded Americans that "eyes in the sky" are tracking us as supercomputers record the phone calls, e-mails, internet posts, and even the brain frequencies of millions. Elana M. Freeland's startling book sifts through the confusion surrounding chemtrails-versus-contrails and how extreme weather is being "geo-engineered" to enrich disaster capitalists and intimidate nations. A deconstruction of Bernard J. Eastlund's HAARP patent points to other covert agendas, such as a global Smart Grid infrastructure that enables access to every body and brain on Earth, a "Transhumanist" future that erases lines between human and machine, and Nanobiological hybrids armed with microprocessers that infest and harm human bodies.
Ninja Future
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Author : Gary Shapiro
language : en
Publisher: HarperCollins
Release Date : 2018-12-31
Ninja Future written by Gary Shapiro and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-31 with Business & Economics categories.
NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today’s world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon. In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges particularly well—and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today’s turbulent environment by adopting the mindset of “ninjas”—adapting to technological change to capitalize on opportunities at lightning speed.
A World Without Whom
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Author : Emmy J. Favilla
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-16
A World Without Whom written by Emmy J. Favilla and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Language Arts & Disciplines categories.
Eats, Shoots & Leaves for the internet age As language evolves faster than ever before, what is the future of 'correct' writing? When Emmy Favilla was tasked with creating a styleguide for BuzzFeed, she opted for spelling, grammar and punctuation guidelines that would reflect how readers actually use language IRL. With wry humour and an uncanny intuition for the possibilities of internet-age expression, Favilla makes a case for breaking the stuffy rules that have hitherto defined our relationship with language. Featuring priceless emoji strings, sidebars, quizzes and style debates among the most lovable word nerds of the digital media world – of which Favilla is the go-to style guru – A World Without “Whom” is essential for readers and writers of posts, tweets, texts, emails and whatever comes next.