Narrativa Audiovisual Publicitaria
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Narrativa Audiovisual Publicitaria
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Author : Isidro Moreno
language : es
Publisher: Paidos Iberica Ediciones S A
Release Date : 2003
Narrativa Audiovisual Publicitaria written by Isidro Moreno and has been published by Paidos Iberica Ediciones S A this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
Narrativa Audiovisual
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Author : Jordi Sánchez Navarro
language : es
Publisher: Editorial UOC
Release Date : 2006
Narrativa Audiovisual written by Jordi Sánchez Navarro and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Performing Arts categories.
La forma de transmisión de conocimiento básica de la humanidad ha sido la narración. Los cada vez más rápidos y notables avances técnicos han abierto todavía más puertas al acto de la narración. El lenguaje verbal y el pensamiento visual asociados a la imagen manufacturada o tecnológica han caminado juntos durante todo el siglo XX y han entrado en el nuevo siglo en una convergencia que ha creado formas de narración nuevas con propósitos cognitivos, educativos o simplemente lúdicos diferentes y cada vez más sofisticados. Hoy, los denominados medios audiovisuales ocupan un lugar central en la cultura de la narración. Este libro se ha concebido como una completa guía de viaje por los frondosos caminos de la narración. Parte del punto de vista de que las estructuras narrativas se hallan presentes en todas partes. La técnica (y, sobre todo, el audiovisual) sólo ha ampliado los límites posibles del acto de explicar historias.
Creatividad En La Narrativa Publicitaria
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Author :
language : es
Publisher: ESIC
Release Date : 2024-04-23
Creatividad En La Narrativa Publicitaria written by and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-23 with Business & Economics categories.
Advances In Design And Digital Communication Iv
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Author : Nuno Martins
language : en
Publisher: Springer Nature
Release Date : 2023-11-30
Advances In Design And Digital Communication Iv written by Nuno Martins and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-30 with Architecture categories.
This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 7th International Conference on Digital Design and Communication, Digicom 2023, held on November 9-11, 2023, as a hybrid event, in/from Barcelos, Portugal, this book continues the tradition of the previous ones reporting on new design strategies to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.
Transdisciplinarity
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Author : Nima Rezaei
language : en
Publisher: Springer Nature
Release Date : 2022-11-13
Transdisciplinarity written by Nima Rezaei and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-13 with Medical categories.
This contributed volume book aims at discussing transdisciplinary approaches to address common problems. By working transdisciplinarily, researchers coming from different disciplines can work jointly using a shared conceptual framework bringing together disciplinary-specific theories and concepts. There are numerous barriers that can obstruct effective communication between different cultures, communities, religions and geographies. This book shows that through bringing together different disciplines, researchers not only can surpass these barriers but can effectively produce new venues of thought that can positively affect the development and evolution of research and education. The book discusses new and emerging applications of knowledge produced by transdisciplinary efforts and covers the interplay of many disciplines, including agriculture, economics, mathematics, engineering, industry, information technology, marketing, nanoscience, neuroscience, space exploration, human-animal relationships, among others. Consequently, it also covers the relationship between art and science, as one of the most remarkable transdisciplinary approaches that paves the way for new methods in engineering, design, architecture and many other fields.
Proceedings Of The International Conference On Communication And Applied Technologies 2023 Icomta 2023
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Author : Paulo Carlos López-López
language : en
Publisher: Springer Nature
Release Date : 2023-11-01
Proceedings Of The International Conference On Communication And Applied Technologies 2023 Icomta 2023 written by Paulo Carlos López-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Social Science categories.
This is an open access book.ICOMTA’23 – The 2023 International Conference on Communication and Applied Technologies has as organizing entities the Universidad del Rosario (Bogota, Colombia) and the Benemerita Universidad Autonoma de Puebla (Mexico); and as collaborators at the Universidade de Vigo (Galicia, Spain), Universidade de Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, España), International Media Management Academic Association (IMMAA) and International Research Network of Communication Management (XESCOM).The conference, which will take place at the Angelopolis Campus of the Benemerita Universidad Autonoma de Puebla between September 6, 7 and 8, 2023, will take place in a mixed mode (face-to-face and virtual).
Publicidad Contagiosa
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Author : Silvia Sivera
language : en
Publisher: Editorial UOC
Release Date : 2016-06-30
Publicidad Contagiosa written by Silvia Sivera and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-30 with Business & Economics categories.
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Advances In Brand Semiotics Discourse Analysis
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Author : George Rossolatos
language : en
Publisher: Vernon Press
Release Date : 2023-03-07
Advances In Brand Semiotics Discourse Analysis written by George Rossolatos and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Literary Criticism categories.
This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.
Narrativa Audiovisual
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Author : Fernando Canet Centellas
language : es
Publisher:
Release Date : 2010
Narrativa Audiovisual written by Fernando Canet Centellas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Telos 93
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Author : Néstor García Canclini (Coord.)
language : es
Publisher: Fundación Telefónica
Release Date : 2012-10-02
Telos 93 written by Néstor García Canclini (Coord.) and has been published by Fundación Telefónica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Technology & Engineering categories.
El Dossier central del volumen 93 de Telos está dedicado a “Espacios urbanos y TIC: transformaciones recíprocas”, y su coordinación ha sido realizada por Néstor García Canclini (UAM de México), antropólogo argentinomexicano de amplia repercusión en los estudios sobre la cultura. En su call for papers se explicitaba la demanda necesaria de un acercamiento interdisciplinar en el seno de las ciencias sociales, desde la comunicación o los estudios culturales hasta la sociología o la antropología, para entender los profundos cambios contemporáneos del espacio urbano. En suma, el presente número de Telos demuestra que arte y cultura, tecnologías de la información y cambios sociales, protagonizados en muchos casos por las jóvenes generaciones, se entrelazan de múltiples formas para mostrar un mundo en cambio permanente, sobre el que, a pesar y por encima de la actual crisis financiera y de sus deprimentes consecuencias, cabe fundamentar ilusiones y esperanzas de un mundo mejor.