Neue Medien Als Mittel Der Unternehmenskommunikation M Glichkeiten Der Kommerziellen Nutzung Sozialer Netzwerke F R Unternehmen
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Neue Medien Als Mittel Der Unternehmenskommunikation M Glichkeiten Der Kommerziellen Nutzung Sozialer Netzwerke F R Unternehmen
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Author : Vanessa Schneider
language : de
Publisher: Diplomica Verlag
Release Date : 2014-02
Neue Medien Als Mittel Der Unternehmenskommunikation M Glichkeiten Der Kommerziellen Nutzung Sozialer Netzwerke F R Unternehmen written by Vanessa Schneider and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02 with Business & Economics categories.
Durch den Paradigmenwechsel und die damit verbundene Veränderung der Gesellschaft hinsichtlich des technischen Fortschritts, ist es für Unternehmen in der heutigen Zeit unabdingbar, sich mit den neuen Medien zu beschäftigen. Durch die zunehmende Internationalisierung wird es für Unternehmen immer wichtiger, sich dem Mediennutzungsverhalten anzupassen. Daher gilt es, die neuen Kommunikationsmittel schnellstmöglich zu nutzen, um so neue Märkte zu erschließen. Ziel dieser Studie ist es, die Möglichkeiten der kommerziellen Nutzung sozialer Netzwerke, insbesondere Facebook, für Unternehmen aufzuzeigen. Es soll herausgefunden werden, ob Unternehmen durch die Präsenz in sozialen Netzwerken einen Mehrwert generieren können.
Media Economics
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Author : Robert G. Picard
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-10
Media Economics written by Robert G. Picard and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-10 with Business & Economics categories.
The media of Western Europe and the US are for the most part capitalist ventures, operated by private parties for the purpose of generating profit, and are thus subject to the operational principles of the market system. Even non profit orientated media - such as public broadcasting - are influenced.
Social Local Mobile
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Author : Gerrit Heinemann
language : en
Publisher: Springer
Release Date : 2014-12-03
Social Local Mobile written by Gerrit Heinemann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-03 with Business & Economics categories.
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Mobile Payment
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Author : Thomas Lerner
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-29
Mobile Payment written by Thomas Lerner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Computers categories.
Paying with mobile devices such as mobile phones or smart phones will expand worldwide in the coming years. This development provides opportunities for various industries (banking, telecommunications, credit card business, manufacturers, suppliers, retail) and for consumers. The book comprehensively describes current status, trends and critical aspects of successful mobile payment. It combines theory and practice. Comprising essential aspects of a successful mobile payment as well as successful case studies and practical examples, this book is for all who are developing, offering and using mobile payment.
