Neuromarketing Y Neuroeconom A
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Neuroeconomics And The Decision Making Process
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Author : Christiansen, Bryan
language : en
Publisher: IGI Global
Release Date : 2016-03-17
Neuroeconomics And The Decision Making Process written by Christiansen, Bryan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Psychology categories.
Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.
Neuromarketing In 7 Answers
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Author : Stefano Calicchio
language : en
Publisher: Stefano Calicchio
Release Date : 2020-05-30
Neuromarketing In 7 Answers written by Stefano Calicchio and has been published by Stefano Calicchio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-30 with Business & Economics categories.
This book was created to give simple, practical and effective answers to the main questions concerning neuro-marketing and its related influences in the branch of neuroeconomics. The objective: to allow the reader a good understanding of the topic, using a text short enough to finish the reading taking advantage of the many moments of waiting and stalling of the day. Among the topics covered within it, it is possible to discover: - what neuromarketing is and how it is born; - how neuromarketing works and what levers it acts on; - what are the key elements of a neuromarketing campaign; - how to create a promotional message directed at the primitive brain; - how neuromarketing can be employed; - the basic rules of the discipline; - ethical and professional aspects of the use of neuromarketing. By reading the guide you can find the information you need to understand how neuromarketing works, what work is normally done by an expert in the field and what results can be achieved. All this is done through a 7-answer program designed to allow the reader to quickly acquire a good level of expertise on the subject, thus supporting effective conversations with suppliers and colleagues.
Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities
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Author : de Sousa, Joana Coutinho
language : en
Publisher: IGI Global
Release Date : 2017-12-30
Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities written by de Sousa, Joana Coutinho and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-30 with Business & Economics categories.
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Neuroeconomics
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Author : Martin Reuter
language : en
Publisher: Springer
Release Date : 2016-10-06
Neuroeconomics written by Martin Reuter and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-06 with Psychology categories.
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
Neuromarketing
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Author : Leon Zurawicki
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-02
Neuromarketing written by Leon Zurawicki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-02 with Business & Economics categories.
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
Neuromarketing In The B To B Sector Importance Potential And Its Implications For Brand Management
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Author : Friedrich Gentner
language : en
Publisher: Diplomica Verlag
Release Date : 2012-02
Neuromarketing In The B To B Sector Importance Potential And Its Implications For Brand Management written by Friedrich Gentner and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with Business & Economics categories.
Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory models, it has resourced the knowledge body provided by economics, philosophy, sociology, and psychology. In the last few years it increasingly draws also on the findings taken from neuroscience. By means of so-called imaging techniques, neuroscientists can conduct a deeper analysis of the relationships and processes in the brain. The question of how buying decisions occur, and how these may be influenced has finally created Neuromarketing. The findings from this research filed reveal that feelings and emotions play a much greater role than previously supposed and that these can be addressed through brands. However, the management of immaterial values such as brands does not fit well with the predominantly engineering-oriented mindset of top management in B-to-B companies. In his preface to "B-to-B-Markenfhrung", Klaus Backhaus states: "Effektive und effiziente Markenpolitik ist in der Praxis des Business-to-Business-Marketing immer noch ein Stiefkind, auch wenn mittlerweile eine Reihe von wissenschaftlichen Ver”ffentlichungen bis hin zu Lehrbchern zur Markenpolitik in diesem Bereich vorliegt. Einer der wesentlichen Grnde hierfr liegt sicherlich darin, dass der Business-to-Business-Bereich stark durch Personen mit einer technischen bzw. ingenieurwissenschaftlichen Ausbildung gepr„gt ist, die fr ?intangible assets?, wie sie die Marke darstellt, erfahrungsgem„á weniger Aufmerksamkeit aufbringen.". Even though the purchase decision is made by the "Buying Center" in the B-to-B market, the assumption prevails that the findings from Neuromarketing can still be applied because this group consists of human beings as well. This book will consider the findings taken from Neuromarketing in the light of particular instances of B-to-B-Marketing. The question will be raised as to why and to what extent Neuromarketing is relevant for brand management in B-to-B-Marketing. The possibilities arising from this comparison will only be presented as examples and do not claim to be complete. An example from the Corporate Communication Sector at Siemens will be taken to display the application.
Neuromarketing In Business
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Author : Benny B. Briesemeister
language : en
Publisher: Springer Nature
Release Date : 2022-01-03
Neuromarketing In Business written by Benny B. Briesemeister and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Neuroeconomic And Behavioral Aspects Of Decision Making
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Author : Kesra Nermend
language : en
Publisher: Springer
Release Date : 2017-10-06
Neuroeconomic And Behavioral Aspects Of Decision Making written by Kesra Nermend and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-06 with Business & Economics categories.
This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.
Decoding The Irrational Consumer
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Author : Darren Bridger
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-08-03
Decoding The Irrational Consumer written by Darren Bridger and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.
Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.
Introduction To Neuromarketing Consumer Neuroscience
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Author : Thomas Zoëga Ramsøy
language : en
Publisher:
Release Date : 2015
Introduction To Neuromarketing Consumer Neuroscience written by Thomas Zoëga Ramsøy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Consumer behavior categories.