Neuroscience Exploring The Brain

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Neuroscience

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Author :
language : en
Publisher:
Release Date : 2004

Neuroscience written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Neurologie categories.

A comprehensive textbook created primarily for medical and premedical students. Text boxes, new and revised, highlight topics of special interest relevant to the chapter topics; these include discussions of the major neurological diseases, research methods, and the relevant animal models. Also includes additional neuroanatomical content, including two appendices: (1) The Brainstem and Cranial Nerves, and (2) Vascular Supply, the Meninges, and Ventricles. Sylvius for Neuroscience: Visual Glossary of Human Neuroanatomy (CD included with every copy) is an interactive reference guide to the human nervous system.

Neuroscience

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Author : Mark F. Bear
language : en
Publisher: Lippincott Williams & Wilkins
Release Date : 2007

Neuroscience written by Mark F. Bear and has been published by Lippincott Williams & Wilkins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Medical categories.

Accompanying compact disc titled "Student CD-ROM to accompany Neuroscience : exploring the brain" includes animations, videos, exercises, glossary, and answers to review questions in Adobe Acrobat PDF and other file formats.

Neuroscience Exploring The Brain Enhanced Edition

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Author : Mark Bear
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2020-03-25

Neuroscience Exploring The Brain Enhanced Edition written by Mark Bear and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-25 with Medical categories.

Acclaimed for its clear, friendly style, excellent illustrations, leading author team, and compelling theme of exploration, Neuroscience: Exploring the Brain, Fourth Edition takes a fresh, contemporary approach to the study of neuroscience, emphasizing the biological basis of behavior. The authors’ passion for the dynamic field of neuroscience is evident on every page, engaging students and helping them master the material. In just a few years, the field of neuroscience has been transformed by exciting new technologies and an explosion of knowledge about the brain. The human genome has been sequenced, sophisticated new methods have been developed for genetic engineering, and new methods have been introduced to enable visualization and stimulation of specific types of nerve cells and connections in the brain. The Fourth Edition has been fully updated to reflect these and other rapid advances in the field, while honoring its commitment to be student-friendly with striking new illustrati

Discovering The Brain

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Author : National Academy of Sciences
language : en
Publisher: National Academies Press
Release Date : 1992-01-01

Discovering The Brain written by National Academy of Sciences and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Medical categories.

The brain ... There is no other part of the human anatomy that is so intriguing. How does it develop and function and why does it sometimes, tragically, degenerate? The answers are complex. In Discovering the Brain, science writer Sandra Ackerman cuts through the complexity to bring this vital topic to the public. The 1990s were declared the "Decade of the Brain" by former President Bush, and the neuroscience community responded with a host of new investigations and conferences. Discovering the Brain is based on the Institute of Medicine conference, Decade of the Brain: Frontiers in Neuroscience and Brain Research. Discovering the Brain is a "field guide" to the brainâ€"an easy-to-read discussion of the brain's physical structure and where functions such as language and music appreciation lie. Ackerman examines: How electrical and chemical signals are conveyed in the brain. The mechanisms by which we see, hear, think, and pay attentionâ€"and how a "gut feeling" actually originates in the brain. Learning and memory retention, including parallels to computer memory and what they might tell us about our own mental capacity. Development of the brain throughout the life span, with a look at the aging brain. Ackerman provides an enlightening chapter on the connection between the brain's physical condition and various mental disorders and notes what progress can realistically be made toward the prevention and treatment of stroke and other ailments. Finally, she explores the potential for major advances during the "Decade of the Brain," with a look at medical imaging techniquesâ€"what various technologies can and cannot tell usâ€"and how the public and private sectors can contribute to continued advances in neuroscience. This highly readable volume will provide the public and policymakersâ€"and many scientists as wellâ€"with a helpful guide to understanding the many discoveries that are sure to be announced throughout the "Decade of the Brain."

Why The Brain Matters

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Author : Jon Tibke
language : en
Publisher: SAGE
Release Date : 2019-02-04

Why The Brain Matters written by Jon Tibke and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-04 with Education categories.

In this book, teacher, education consultant and researcher Jon Tibke fact-checks prevailing ‘neuromyths′ by shining a light on what scientific research is truly relevant for the classroom and exploring the current limits of our understanding.

Mind Wide Open

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Author : Steven Johnson
language : en
Publisher: Simon and Schuster
Release Date : 2004-02-27

Mind Wide Open written by Steven Johnson and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-27 with Science categories.

BRILLIANTLY EXPLORING TODAY'S CUTTING-EDGE BRAIN RESEARCH, MIND WIDE OPEN IS AN UNPRECEDENTED JOURNEY INTO THE ESSENCE OF HUMAN PERSONALITY, ALLOWING READERS TO UNDERSTAND THEMSELVES AND THE PEOPLE IN THEIR LIVES AS NEVER BEFORE. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works -- its chemicals, structures, and subroutines -- and how these systems connect to the day-to-day realities of individual lives. For a hundred years, he says, many of us have assumed that the most powerful route to self-knowledge took the form of lying on a couch, talking about our childhoods. The possibility entertained in this book is that you can follow another path, in which learning about the brain's mechanics can widen one's self-awareness as powerfully as any therapy or meditation or drug. In Mind Wide Open, Johnson embarks on this path as his own test subject, participating in a battery of attention tests, learning to control video games by altering his brain waves, scanning his own brain with a $2 million fMRI machine, all in search of a modern answer to the oldest of questions: who am I? Along the way, Johnson explores how we "read" other people, how the brain processes frightening events (and how we might rid ourselves of the scars those memories leave), what the neurochemistry is behind love and sex, what it means that our brains are teeming with powerful chemicals closely related to recreational drugs, why music moves us to tears, and where our breakthrough ideas come from. Johnson's clear, engaging explanation of the physical functions of the brain reveals not only the broad strokes of our aptitudes and fears, our skills and weaknesses and desires, but also the momentary brain phenomena that a whole human life comprises. Why, when hearing a tale of woe, do we sometimes smile inappropriately, even if we don't want to? Why are some of us so bad at remembering phone numbers but brilliant at recognizing faces? Why does depression make us feel stupid? To read Mind Wide Open is to rethink family histories, individual fates, and the very nature of the self, and to see that brain science is now personally transformative -- a valuable tool for better relationships and better living.

Neuromarketing

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Author : Leon Zurawicki
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-02

Neuromarketing written by Leon Zurawicki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-02 with Business & Economics categories.

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

The Neuroscience Of Freedom And Creativity

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Author : Joaquín M. Fuster
language : en
Publisher: Cambridge University Press
Release Date : 2013-08-29

The Neuroscience Of Freedom And Creativity written by Joaquín M. Fuster and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Medical categories.

A scientific, uniquely factual account of the role of the brain in freedom and creativity.

Neuroscience

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Author : Mark F. Bear
language : en
Publisher: Lippincott Williams & Wilkins
Release Date : 1996

Neuroscience written by Mark F. Bear and has been published by Lippincott Williams & Wilkins this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Brain categories.

Widely praised for its student-friendly style and exceptional artwork and pedagogy, Neuroscience: Exploring the Brain is a leading undergraduate textbook on the biology of the brain and the systems that underlie behavior. This edition provides increased coverage of taste and smell, circadian rhythms, brain development, and developmental disorders and includes new information on molecular mechanisms and functional brain imaging. Path of Discovery boxes, written by leading researchers, highlight major current discoveries. In addition, readers will be able to assess their knowledge of neuroanatomy with the Illustrated Guide to Human Neuroanatomy, which includes a perforated self-testing workbook. This edition's robust ancillary package includes a bound-in student CD-ROM, an Instructor's Resource CD-ROM, a Connection Website, and LiveAdvise: Neuroscience online student tutoring.

The Student S Guide To Cognitive Neuroscience

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Author : Jamie Ward
language : en
Publisher: Psychology Press
Release Date : 2015-02-11

The Student S Guide To Cognitive Neuroscience written by Jamie Ward and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Psychology categories.

Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated third edition of the best-selling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The book presents an up-to-date overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, memory, speech and language, hearing, numeracy, executive function, social and emotional behaviour and developmental neuroscience, as well as a new chapter on attention. Throughout, case studies, newspaper reports and everyday examples are used to help students understand the more challenging ideas that underpin the subject. In addition each chapter includes: Summaries of key terms and points Example essay questions Recommended further reading Feature boxes exploring interesting and popular questions and their implications for the subject. Written in an engaging style by a leading researcher in the field, and presented in full-color including numerous illustrative materials, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology, biopsychology or brain and behavior. Those embarking on research will find it an invaluable starting point and reference. The Student’s Guide to Cognitive Neuroscience, 3rd Edition is supported by a companion website, featuring helpful resources for both students and instructors.