New Packaging Design
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New Packaging Design
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Author : Janice Kirkpatrick
language : en
Publisher: Laurence King Publishing
Release Date : 2009-09-16
New Packaging Design written by Janice Kirkpatrick and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-16 with Design categories.
Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.
Packaging Design
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Author : Marianne R. Klimchuk
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-01
Packaging Design written by Marianne R. Klimchuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Design categories.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Packaging Design
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Author : Marianne Rosner Klimchuk
language : en
Publisher:
Release Date : 2012-11
Packaging Design written by Marianne Rosner Klimchuk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Technology & Engineering categories.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Unpack Me
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Author :
language : en
Publisher:
Release Date : 2013
Unpack Me written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
New Packaging Design
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Author : Grégoire Noyelle
language : en
Publisher:
Release Date : 2013
New Packaging Design written by Grégoire Noyelle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Boxed And Labelled
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Author : Robert Klanten
language : en
Publisher:
Release Date : 2009
Boxed And Labelled written by Robert Klanten and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Commercial art categories.
Really Good Packaging Explained
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Author : Rob Wallace
language : en
Publisher: Rockport Publishers
Release Date : 2009-09-01
Really Good Packaging Explained written by Rob Wallace and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Design categories.
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
Boxed Labelled Two
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Author : Sylvain Allard
language : en
Publisher: Die Gestalten Verlag
Release Date : 2011
Boxed Labelled Two written by Sylvain Allard and has been published by Die Gestalten Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Design categories.
Explores the power of packaging designs and documents its main strategic directions.
Multisensory Packaging
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Author : Carlos Velasco
language : en
Publisher: Springer
Release Date : 2018-11-28
Multisensory Packaging written by Carlos Velasco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-28 with Business & Economics categories.
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
New Packaging
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Author : Shaoqiang Wang
language : en
Publisher: Page One Publishing Private Limited
Release Date : 2009
New Packaging written by Shaoqiang Wang and has been published by Page One Publishing Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Packaging can be seen everywhere in our daily life. Here we present not common but the most creative packaging designs all over the world and covers different types including drink, food, beauty care, book, CD, luxury goods and other goods. It will be an informative source for professionals.