News Public Relations And Power
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News Public Relations And Power
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Author : Simon Cottle
language : en
Publisher: SAGE
Release Date : 2003-04-18
News Public Relations And Power written by Simon Cottle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-18 with Social Science categories.
"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.
News Public Relations And Power
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Author : Simon Cottle
language : en
Publisher: SAGE
Release Date : 2003-04-10
News Public Relations And Power written by Simon Cottle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-10 with Language Arts & Disciplines categories.
Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Public Relations and Power has contributions from leading international researchers who address issues such as: the rapid growth of public relations and its impact on news production; state information management strategies in times of internal political dissent; political parties and mediated `spin′ conducted at national and local levels; the historically changing nature of war journalism; and tabloid television and forms of cultural representation. The book begins with Simon Cottle′s introduction which sets out the key ideas and approaches in the field.
Journalism And Pr
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Author : John Lloyd
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-11-18
Journalism And Pr written by John Lloyd and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Language Arts & Disciplines categories.
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Power Public Relations
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Author : Leonard Saffir
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
Power Public Relations written by Leonard Saffir and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant
Power Performance
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Author : Tony Silvia
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
Power Performance written by Tony Silvia and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Language Arts & Disciplines categories.
This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
Unleashing The Power Of Pr
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Author : Mark Weiner
language : en
Publisher: John Wiley & Sons
Release Date : 2006-06-12
Unleashing The Power Of Pr written by Mark Weiner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-12 with Business & Economics categories.
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
More Than News
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Author : Michael B. MacKuen
language : en
Publisher:
Release Date :
More Than News written by Michael B. MacKuen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
This book presents two empirical studies of the effect of the media on politics. The Coombs analysis concentrates on the phenomenon of persuasion, demonstrating that newspaper editorials can indeed make a difference in voters' evaluations of candidates. MacKuen's study provides evidence that the media make an important contribution to determining what the public is concerned about. 'The casual title of this volume masks its rigorous approach to political communication as well as the dual nature of its contents...each provides a thoughtful approach to the political impact of the media.' -- American Political Science Review, Vol 76 No 3, Fall 1982
Secrecy In Public Relations Mediation And News Cultures
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Author : Anne M. Cronin
language : en
Publisher: Taylor & Francis
Release Date : 2023-01-19
Secrecy In Public Relations Mediation And News Cultures written by Anne M. Cronin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-19 with Language Arts & Disciplines categories.
This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its relationship to news cultures. Using case studies and in-depth interviews, as well as recent research in media and cultural studies, sociology, journalism studies and communication studies, the book analyses how PR practices generate a second, shadow world of the media sphere which has a profound impact on the ‘obvious world’. It interrogates both the PR industry’s and news culture’s role in shaping social relations for a digital media landscape, and those initiatives promoting transparency of data and decision-making processes. An insightful, interdisciplinary approach to debates on media and power, this book will appeal to students of public relations, sociology, media studies, cultural studies and communication studies. It will also be of interest to scholars and practitioners working at the intersections of media, social relations and public trust.
More Than News
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Author : Michael MacKuen
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1981-03
More Than News written by Michael MacKuen and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-03 with Language Arts & Disciplines categories.
This book presents two empirical studies of the effect of the media on politics. The Coombs analysis concentrates on the phenomenon of persuasion, demonstrating that newspaper editorials can indeed make a difference in voters' evaluations of candidates. MacKuen's study provides evidence that the media make an important contribution to determining what the public is concerned about. 'The casual title of this volume masks its rigorous approach to political communication as well as the dual nature of its contents...each provides a thoughtful approach to the political impact of the media.' -- American Political Science Review, Vol 76 No 3, Fall 1982
It S Not Just Pr
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Author : W. Timothy Coombs
language : en
Publisher: Wiley-Blackwell
Release Date : 2006-12-15
It S Not Just Pr written by W. Timothy Coombs and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-15 with Social Science categories.
Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact Helps reveal why public relations is useful to society and how it has developed a negative public reputation Includes practical debate about power issues in public relations theory and practice Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association
