Nostalgia And Materialism
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Nostalgia And Materialism
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Author : Heidi Marie Stoffer
language : en
Publisher:
Release Date : 2015
Nostalgia And Materialism written by Heidi Marie Stoffer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with American literature categories.
Literary critics have identified nostalgia as a prominent theme in early twentieth-century American literature, yet these critics have been divided in their assessments of how nostalgia functions in these novels. Some have argued that nostalgia is a form of escapism and regression, a way of avoiding the increasing modernization of society occurring at the turn of the century. Others view nostalgia as a progressive way of critiquing the present, of rejecting modernity, and as a return to the past in order to apply traditional ideals in an attempt to revise or compensate for the present. Both of these explanations of nostalgia privilege the past over the present and imply that modernity is a condition to be overcome. This study suggests that nostalgia functions in a more complex way than previous theories have accounted for and allows for a negotiation of past and present that facilitates adaptation to, and ultimately acceptance of, modernity. Through examination of three early twentieth-century novels-The Age of Innocence by Edith Wharton, The Great Gatsby by F. Scott Fitzgerald, and The Professor's House by Willa Cather-nostalgia is revealed as a means of transition to a new era by sustaining a connection to the familiarity of the past and acts as a continual process of determining what aspects of history are compatible with the modern world and what elements must be left in the past. Both psychoanalytic and cultural materialist approaches are used in this dissertation in order to reveal the complicated interplay between identity and material objects that occurs through nostalgia, particularly in the early twentieth century. More specifically, this study focuses on representations of houses and the objects within them to show how these objects evoke nostalgia and connections to tradition while they simultaneously allow for participation in a distinctly modern consumer society. This dual nature of nostalgia was, in fact, used as a marketing strategy at the turn of the century at a time when concerns over one's authenticity, in relation to anxieties regarding the perceived inauthenticity of modernity, were at an all-time high. Ultimately, this dissertation suggests that the early twentieth-century novel highlights the crucial role that nostalgia plays in enacting a negotiation between past and present that, rather than forcing modernity to conform to history, allows for the integration of elements of the past into modern life and the critical distance to more fully comprehend the gap between past and present.
Rising Consumer Materialism
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Author : Afia Khalid
language : en
Publisher: Routledge
Release Date : 2017-11-03
Rising Consumer Materialism written by Afia Khalid and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Business & Economics categories.
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
Nostalgia Marketing
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Author : Marco Pichierri
language : en
Publisher: Springer Nature
Release Date : 2023-03-11
Nostalgia Marketing written by Marco Pichierri and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-11 with Business & Economics categories.
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
History Of Materialism And Criticism Of Its Present Importance History Of Materialism Since Kant
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Author : Friedrich Albert Lange
language : en
Publisher:
Release Date : 1881
History Of Materialism And Criticism Of Its Present Importance History Of Materialism Since Kant written by Friedrich Albert Lange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1881 with Materialism categories.
History Of Materialism And Criticism Of Its Present Importance History Of Materialism Until Kant
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Author : Friedrich Albert Lange
language : en
Publisher:
Release Date : 1881
History Of Materialism And Criticism Of Its Present Importance History Of Materialism Until Kant written by Friedrich Albert Lange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1881 with Materialism categories.
History Of Materialism History Of Materialism Until Kant
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Author : Friedrich Albert Lange
language : en
Publisher:
Release Date : 1877
History Of Materialism History Of Materialism Until Kant written by Friedrich Albert Lange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1877 with Materialism categories.
The History Of Materialism And Criticism Of Its Present Importance The Natural Sciences Continued
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Author : Friedrich Albert Lange
language : en
Publisher:
Release Date : 1881
The History Of Materialism And Criticism Of Its Present Importance The Natural Sciences Continued written by Friedrich Albert Lange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1881 with Materialism categories.
History Of Materialism And Criticism Of Its Present Importance
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Author : Friedrich Albert Lange
language : en
Publisher:
Release Date : 1880
History Of Materialism And Criticism Of Its Present Importance written by Friedrich Albert Lange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1880 with Materialism categories.
The History Of Materialism
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Author : F.A. Lange
language : en
Publisher: Routledge
Release Date : 2016-01-08
The History Of Materialism written by F.A. Lange and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Philosophy categories.
This is Volume I of five in a series on Epistemology and Metaphysics. Originally published in 1865, this book offers the history of materialism and a criticism of its present importance in that period of time, presented in three parts.
The History Of Materialism And Criticism Of Its Present Importance The Eighteenth Century
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Author : Friedrich Albert Lange
language : en
Publisher:
Release Date : 1880
The History Of Materialism And Criticism Of Its Present Importance The Eighteenth Century written by Friedrich Albert Lange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1880 with Materialism categories.
