Notas Revista De Informaci N Y An Lisis 2001
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Reis Revista Espanola De Investigaciones Sociologicas
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Author : Centro de Investigaciones Sociológicas
language : es
Publisher: CIS
Release Date : 1978
Reis Revista Espanola De Investigaciones Sociologicas written by Centro de Investigaciones Sociológicas and has been published by CIS this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
Literacy Education
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Author : Debi Prasanna Pattanayak
language : en
Publisher:
Release Date : 1980
Literacy Education written by Debi Prasanna Pattanayak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Literacy categories.
The Routledge Handbook To The Culture And Media Of The Americas
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Author : Wilfried Raussert
language : en
Publisher: Routledge
Release Date : 2020-03-02
The Routledge Handbook To The Culture And Media Of The Americas written by Wilfried Raussert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-02 with Political Science categories.
Exploring the culture and media of the Americas, this handbook places particular emphasis on collective and intertwined experiences and focuses on the transnational or hemispheric dimensions of cultural flows and geocultural imaginaries that shape the literature, arts, media and other cultural expressions in the Americas. The Routledge Handbook to the Culture and Media of the Americas charts the pervasive, asymmetrical flows of cultural products and capital and their importance in the development of the Americas. The volume offers a comprehensive understanding of how inter-American communication is constituted, framed and structured, and covers the artistic and political dimensions that have shaped literature, art and popular culture in the region. Forty-six chapters cover a range of inter-American key concepts and dynamics, divided into two parts: Literature and Music deals with inter-American entanglements of artistic expressions in the Western Hemisphere, including music, dance, literary genres and developments. Media and Visual Cultures explores the inter-American dimension of media production in the hemisphere, including cinema and television, photography and art, journalism, radio, digital culture and issues such as freedom of expression and intellectual property. This multidisciplinary approach will be of interest to a broad array of academic scholars and students in history, sociology, political science; and cultural, postcolonial, gender, literary, globalization and media studies.
Destination Marketing
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Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2012-08-06
Destination Marketing written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Business & Economics categories.
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Rethinking Place Branding
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Author : Mihalis Kavaratzis
language : en
Publisher: Springer
Release Date : 2014-11-25
Rethinking Place Branding written by Mihalis Kavaratzis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Business & Economics categories.
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Principles Of Corporate Finance
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Author : Richard A. Brealey
language : en
Publisher: Irwin Professional Pub
Release Date : 2006
Principles Of Corporate Finance written by Richard A. Brealey and has been published by Irwin Professional Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Describes the theory and practice of corporate finance. The authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. They bring fresh expertise and ideas to this textbook and partnership.
Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Practical Digital Libraries
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Author : Michael Lesk
language : en
Publisher: Morgan Kaufmann
Release Date : 1997
Practical Digital Libraries written by Michael Lesk and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Computers categories.
This authoritative and accessible guide for librarians and computer scientists explores the technologies behind digital libraries, the choices to be made in building them, and the economic and policy structures that affect them.
Managing Mexico
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Author : Sarah Babb
language : en
Publisher: Princeton University Press
Release Date : 2018-06-05
Managing Mexico written by Sarah Babb and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-05 with Social Science categories.
Just one generation ago, lawyers dominated Mexico's political elite, and Mexican economists were a relatively powerless group of mostly leftist nationalists. Today, in contrast, the country is famous, or perhaps infamous, for being run by American-trained neoclassical economists. In 1993, the Economist suggested that Mexico had the most economically literate government in the world--a trend that has continued since Mexico's transition to multi-party democracy. To the accompanying fanfare of U.S. politicians and foreign investors, these technocrats embarked on the ambitious program of privatization, deregulation, budget-cutting, and opening to free trade--all in keeping with the prescriptions of mainstream American economics. This book chronicles the evolution of economic expertise in Mexico over the course of the twentieth century, showing how internationally credentialed experts came to set the agenda for the Mexican economics profession and to dominate Mexican economic policymaking. It also reveals how the familiar language of Mexico's new experts overlays a professional structure that is still alien to most American economists. Sarah Babb mines diverse sources--including Mexican undergraduate theses, historical documents, and personal interviews--to address issues relevant not only to Latin American studies, but also to the sociology of professions, political sociology, economic sociology, and neoinstitutionalist sociology. She demonstrates with skill how peculiarly national circumstances shape what economic experts think and do. At the same time, Babb shows how globalization can erode national systems of economic expertise in developing countries, creating a new class of ''global experts.''
International Encyclopedia Of Unified Science
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Author : Otto Neurath
language : en
Publisher:
Release Date : 1938
International Encyclopedia Of Unified Science written by Otto Neurath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1938 with Econometrics categories.