Nuevo Producto
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Nuevos Productos
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Author : José María Ferré Trenzano
language : es
Publisher: Ediciones Díaz de Santos
Release Date : 1997
Nuevos Productos written by José María Ferré Trenzano and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Dise O Y Desarrollo Eficaces De Nuevo Producto
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Author : Stephen R. Rosenthal
language : es
Publisher:
Release Date : 1998
Dise O Y Desarrollo Eficaces De Nuevo Producto written by Stephen R. Rosenthal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Industrial design categories.
Nuevo Producto
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Author : Alejandro Schnarch Kirberg
language : es
Publisher:
Release Date : 1991
Nuevo Producto written by Alejandro Schnarch Kirberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Nuevo Producto
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Author : Alejandro Schnarch Kirberg
language : es
Publisher:
Release Date : 1991
Nuevo Producto written by Alejandro Schnarch Kirberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
Marketing
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Author : Gary Armstrong
language : en
Publisher: Pearson Educación
Release Date : 2003
Marketing written by Gary Armstrong and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Nuevo Producto
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Author : Alejandro Schnarch Kirberg
language : es
Publisher:
Release Date : 1996
Nuevo Producto written by Alejandro Schnarch Kirberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
El Proceso De Un Nuevo Producto
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Author : Arnulfo Felipe Peralta Mendez
language : es
Publisher:
Release Date : 1998
El Proceso De Un Nuevo Producto written by Arnulfo Felipe Peralta Mendez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Comercializaci N De Un Nuevo Producto
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Author : Javier Arteche Olábarri
language : es
Publisher:
Release Date : 1975
Comercializaci N De Un Nuevo Producto written by Javier Arteche Olábarri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
Pol Tica De Producto
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Author : Susana Díaz Iglesias
language : es
Publisher: ESIC Editorial
Release Date : 2022-05-17
Pol Tica De Producto written by Susana Díaz Iglesias and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-17 with Business & Economics categories.
El contenido de este manual se ajusta a la asignatura de Política de Producto que se imparte en los estudios del Grado de Marketing, y aborda de una manera teórica y práctica lo que se entiende y estudia en relación a la p de producto prestando atención también a los servicios. En cuanto a la estructura, de manera introductoria se presentan los elementos que configuran la oferta de producto y su clasificación. Se profundiza en las diferentes etapas por las que discurre el ciclo de vida de los productos, explicando las diferencias entre gama y línea de producto, con especial observación de la gestión de la cartera de productos y las diferentes estrategias operativas que se elaboran y desarrollan para alcanzar los objetivos fijados. Posteriormente, se explican los factores diferenciadores del envase y el embalaje para continuar con las diferentes estrategias de branding para el desarrollo y la gestión de la marca del producto dentro del mercado. Asimismo, este libro aborda cuestiones relacionadas con el posicionamiento y la imagen del producto; analiza la importancia de la innovación en el desarrollo de nuevos productos y explica cuáles son las últimas tendencias en estrategias de marketing y técnicas de creatividad. Para finalizar, detalla cómo se lanza un producto mediante el análisis de la situación, el diagnóstico estratégico y la formulación de los objetivos y las estrategias seleccionadas. Por último, incluye de manera práctica la aplicación de la sostenibilidad en el diseño y desarrollo de un nuevo producto. Los autores del manual son profesores de la Universidad Rey Juan Carlos de Madrid que imparten la materia de Política de Producto: Alberto Prado Román, Cristina del Castillo, Gabriel Chacón Rodríguez, Ana M.ª Vargas Pérez, Iria Paz Gil y Susana Díaz Iglesias (coordinadora). Índice: Introducción.- El ciclo de vida de los productos.- Gama y línea de productos.- Envase y embalaje.- Marca (brandingi).- Posicionamiento e imagen de producto y marca.- Innovación y desarrollo de nuevos productos.- El lanzamiento de un producto.- Sonstenibilidad.- Casos de estudio.- Bibliografía.
Business
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Author : Ricky W. Griffin
language : en
Publisher: Pearson Educación
Release Date : 2004
Business written by Ricky W. Griffin and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
