Nutzen Und Potentiale Von Voice Marketing F R Unternehmen Empfehlungen Zur Nutzung Von Sprachassistenten
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Nutzen Und Potentiale Von Voice Marketing F R Unternehmen Empfehlungen Zur Nutzung Von Sprachassistenten
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Author : Alexander Ammelounx
language : de
Publisher: GRIN Verlag
Release Date : 2022-08-22
Nutzen Und Potentiale Von Voice Marketing F R Unternehmen Empfehlungen Zur Nutzung Von Sprachassistenten written by Alexander Ammelounx and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-22 with Business & Economics categories.
Masterarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Hochschule für angewandte Wissenschaften Landshut, ehem. Fachhochschule Landshut, Sprache: Deutsch, Abstract: Das Forschungsziel der vorliegenden Arbeit ist die Beantwortung der Frage, wie Unternehmen mit dem Potential von künstlicher Intelligenz von digitalen Assistenten Nutzen generieren können. Für Unternehmen werden Handlungsempfehlungen ausgesprochen, ob und warum sie eine für ihre Zielgruppe zugeschnittene Voice-App entwickeln sollten. Dazu werden die folgenden fünf Forschungsfragen gestellt: „Inwieweit können Sprachassistenten im Marketing am Beispiel eines Flughafenshuttle-Unternehmens effizient eingesetzt werden?“, „Welche Chancen bieten Sprachassistenten für Unternehmen in der Kundenansprache am Beispiel eines Flughafenshuttles?“, „Worauf haben Unternehmen beim Einsatz von Sprachassistenten datenschutzrechtlich zu achten?“, „Welche Motive führen bei potentiellen Nutzern zur Ablehnung von Sprachassistenten?“ und „Welche Nutzungsintensität einer Voice-App kann ermittelt werden?“. Um die Forschungsfragen zu beantworten, wurde eine Voice-App auf den Plattformen von Amazon und Google in Kooperation mit airportLiner GmbH & Co. KG entwickelt. Diese Voice-App bietet Interessierten eine schnelle und bequeme Möglichkeit Antworten auf ihre Fragen zum Unternehmen zu erhalten oder sich ein Urlaubsziel empfehlen zu lassen und daraufhin an einem Gewinnspiel teilzunehmen. Daher finden sich in dieser Arbeit Vorgehensweisen zur Entwicklung, Vermarktung und Analysen einer Voice-App am Beispiel von airportLiner. Die Verwendung von Sprachassistenten und die damit verbundene Entwicklung von Voice-Apps ist immer weiter auf dem Vormarsch. Unternehmen stehen vor der Herausforderung sinnvolle Sprachanwendungen zu konzipieren und dabei sowohl einen Kunden- als auch Unternehmensnutzen zu generieren. Daher ist es notwendig, zu verstehen, wie Voice-Marketing funktioniert und im Unternehmen Anwendung findet.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Clean Craftsmanship
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Author : Robert C. Martin
language : en
Publisher: Addison-Wesley Professional
Release Date : 2021-09-16
Clean Craftsmanship written by Robert C. Martin and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-16 with Computers categories.
How to Write Code You're Proud of . . . Every Single Day ". . . [A] timely and humble reminder of the ever-increasing complexity of our programmatic world and how we owe it to the legacy of humankind--and to ourselves--to practice ethical development. Take your time reading Clean Craftsmanship. . . . Keep this book on your go-to bookshelf. Let this book be your old friend--your Uncle Bob, your guide--as you make your way through this world with curiosity and courage." --From the Foreword by Stacia Heimgartner Viscardi, CST & Agile Mentor In Clean Craftsmanship, the legendary Robert C. Martin ("Uncle Bob") has written the principles that define the profession--and the craft--of software development. Uncle Bob brings together the disciplines, standards, and ethics you need to deliver robust, effective code and to be proud of all the software you write. Robert Martin, the best-selling author of Clean Code, provides a pragmatic, technical, and prescriptive guide to the foundational disciplines of software craftsmanship. He discusses standards, showing how the world's expectations of developers often differ from their own and helping you bring the two in sync. Bob concludes with the ethics of the programming profession, describing the fundamental promises all developers should make to their colleagues, their users, and, above all, themselves. With Uncle Bob's insights, all programmers and their managers can consistently deliver code that builds trust instead of undermining it--trust among users and throughout societies that depend on software for their survival. Moving towards the "north star" of true software craftsmanship: the state of knowing how to program well Practical, specific guidance for applying five core disciplines: test-driven development, refactoring, simple design, collaborative programming, and acceptance tests How developers and teams can promote productivity, quality, and courage The true meaning of integrity and teamwork among programmers, and ten specific commitments every software professional should make Register your book for convenient access to the book's companion videos, updates, and/or corrections as they become available. See inside book for details.
Small States
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Author : Commonwealth Secretariat
language : en
Publisher: Commonwealth Secretariat
Release Date : 2008-03
Small States written by Commonwealth Secretariat and has been published by Commonwealth Secretariat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Business & Economics categories.
This unique annual collection of key economic and statistical data on the world's small states--those with fewer than five million inhabitants--is an essential reference for economists, planners and policy makers. The book contains fifty-one tables covering selected economic and social indicators culled from international and national sources and presents information unavailable elsewhere. A detailed parallel commentary on trends in Commonwealth small states, looking at growth, employment, inflation and economic policy issues, permits a deeper understanding of developments behind the figures. The book also includes three topical articles: The Effects of Limited Diversification on Small States--Stephen Fletcher, St. George's University, Grenada; Insights into the Economic Development of Small, Often Island, Economies--Godfrey Baldacchino, University of Prince Edward Island, Canada and Geoff Bertram of Victoria University, Wellington, New Zealand; and Macroeconomic Stability in Small States--Lawrence L. Schembri, Bank of Canada.
Artificial Intelligence In Society
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-06-11
Artificial Intelligence In Society written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with categories.
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.
Building Natural Language Generation Systems
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Author : Ehud Reiter
language : en
Publisher: Cambridge University Press
Release Date : 2000-01-28
Building Natural Language Generation Systems written by Ehud Reiter and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-28 with Computers categories.
This book explains how to build Natural Language Generation (NLG) systems - computer software systems which use techniques from artificial intelligence and computational linguistics to automatically generate understandable texts in English or other human languages, either in isolation or as part of multimedia documents, Web pages, and speech output systems. Typically starting from some non-linguistic representation of information as input, NLG systems use knowledge about language and the application domain to automatically produce documents, reports, explanations, help messages, and other kinds of texts. The book covers the algorithms and representations needed to perform the core tasks of document planning, microplanning, and surface realization, using a case study to show how these components fit together. It also discusses engineering issues such as system architecture, requirements analysis, and the integration of text generation into multimedia and speech output systems.
Analytical Philosophy Of Technology
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Author : F. Rapp
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Analytical Philosophy Of Technology written by F. Rapp and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Science categories.
Friedrich Rapp, in this magisterial and critical essay on technology, the complex human phenomenon that demands philosophy of science, philosophy of culture, moral insight, and historical sensi tivity for its understanding, writes modestly of the grave and ten tative situation in the philosophy of technology. Despite the pro found thinkers who have devoted time and imagination and ratio nal penetration, despite the massive literature now available, the varied and comparative viewpoints of political, analytic, despite metaphysical, cultural, even esthetic commitments, indeed despite the honest joining of historical and systematic methods of inves tigation, we are far from a satisfactory understanding of the joys and sorrows, the achievements and disappointments, of the tech nological saga of human societies. Professor Rapp has prepared this report on the philosophical understanding of technology for a troubled world; if ever philosophy were needed, it is in the prac tical attempt to find alternatives among technologies, to foresee dangers and opportunities, to choose with a sense of the possibil ity of fulfilling humane values. Emerson spoke of the scholar not as a specialist apart, but as 'Man thinking' and Rapp's essay so speaks to all of us, industrial world or third world, engineers or humanists, tired or energetic, fearful or optimistic.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Business Development
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Author : Andreas Kohne
language : en
Publisher: Springer
Release Date : 2019-02-04
Business Development written by Andreas Kohne and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-04 with Computers categories.
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.
Emarketing Excellence
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Author : PR Smith
language : en
Publisher: Routledge
Release Date : 2012-10-12
Emarketing Excellence written by PR Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.