Oliviero Toscani
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Oliviero Toscani
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Author : Oliviero Toscani
language : en
Publisher: Carlton Publishing Group
Release Date : 2015
Oliviero Toscani written by Oliviero Toscani and has been published by Carlton Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Photography, Artistic categories.
Toscani's photography often depicts what no one has ever dared to explore before in advertising, such as homosexuality, racism and anorexia. This magnificent volume explores the creative force behind brands and advertising campaigns, focusing on the finest examples of his work. Interspersed throughout are collected stories of the life of the man behind the lense from some of the major personalities in the creative industries. Contributors include the photographers, David Baily and Rankin, fashion designer Issey Miyake, designers Philippe Starck adn Kenzo Takada, the musician Peter Gabriel and film director and actor, Mathieu Kassovitz, and the entrepreneur Luciano Benetton. The book features Toscani's advertising campaigns, particularly his work with Benetton from 1982 to 2000, which was some of the most shocking advertising ever seen: in some cases provoking lawsuits and the removal of Benetton clothing from stores. However, Toscani worked wonders for the company, making it into one of the world's most recognised clothing brands - despite no items of clothing appearing in the campaigns between 1990 and 2000.Throughout the years he has also created corporate images and campaigns for companies such as Esprit, Chanel, Fiorucci, Prenatal and many more. He has collaborated as fashion photographer for international magazines such as Elle, Vogue, GQ, Harper's Bazaar, Esquire, and Liberation.
Oliviero Toscani
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Author :
language : en
Publisher:
Release Date :
Oliviero Toscani written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Oliviero Toscani
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Author :
language : en
Publisher:
Release Date : 1995
Oliviero Toscani written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Oliviero Toscani
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Author : Oliviero Toscani
language : it
Publisher:
Release Date : 2019
Oliviero Toscani written by Oliviero Toscani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Oliviero Toscani
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Author :
language : de
Publisher:
Release Date : 2021
Oliviero Toscani written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Oliviero Toscani Billboards 15 Years Of Communication For United Colors Of Benetton Trapholtmuseet Kolding 7 5 17 8 1997
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Author : Oliviero Toscani
language : da
Publisher:
Release Date : 1997
Oliviero Toscani Billboards 15 Years Of Communication For United Colors Of Benetton Trapholtmuseet Kolding 7 5 17 8 1997 written by Oliviero Toscani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
United Colors
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Author : Lorella Pagnucco Salvemini
language : en
Publisher: Virago Press
Release Date : 2002
United Colors written by Lorella Pagnucco Salvemini and has been published by Virago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Benetton campaigns by Oliviero Toscani have been one of the most important and controversial phenomena in worldwide advertising. This text explores the history of the campaigns from 1984 to 2000.
Un Modo Di Essere
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Author : Margo Elizabeth Crespin
language : en
Publisher:
Release Date : 1994
Un Modo Di Essere written by Margo Elizabeth Crespin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
New York Magazine
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Author :
language : en
Publisher:
Release Date : 1982-08-23
New York Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982-08-23 with categories.
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
United Colours United Opinions United Cultures Are Consumer Responses To Shock Advertising Affected By Culture A Case Study On Benetton Campaigns Under Oliviero Toscani Examining German And English Responses
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Author : Kerstin Holz
language : en
Publisher: GRIN Verlag
Release Date : 2007-08
United Colours United Opinions United Cultures Are Consumer Responses To Shock Advertising Affected By Culture A Case Study On Benetton Campaigns Under Oliviero Toscani Examining German And English Responses written by Kerstin Holz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Business & Economics categories.
Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: First class, University of Birmingham, 55 entries in the bibliography, language: English, comment: This thesis analyses the impact of culture on the perception of advertising. I chose to compare and contrast English and German repsonses to Benetton campaigns under Toscani. The research process included secondary research as well as primary research. Primary research consisted of focus groups in both countries as well as questionnaires. Chi-square anlaysis was used as one method of analysing the gather data next to content analysis., abstract: This research aimed to show whether responses to shock advertising campaigns are influenced by culture The aim and objectives for this research included to analyse the techniques and impact of shock advertising, evaluate the cultural characteristics of Germany and England in relation to the perception of advertising, analyse the impact of four selected campaigns on Benetton's financial performance and to critically evaluate the extent to which culture influences the acceptance of shock advertising through focus groups/questionnaires. The gathered data from questionnaires and focus groups was then compared and contrasted against the findings from secondary sources as well as against each other. The comparison of the three types of research showed that differences between both cultures exist. Both countries have different approaches towards the Benetton campaigns: Germany strategically and England emotionally. This does not necessarily mean they respond differently to them, although research has shown that, as opposed to data gathered in the secondary literature, Germany responded more tolerantly and openly to the campaigns than expected, whereas England, expected according to the secondary literature to understand advertising based on creativity, did just the opposite. Th