On The Art Of Writing Copy
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On The Art Of Writing Copy
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Author : Herschell Gordon Lewis
language : en
Publisher: Racom Communication
Release Date : 2004
On The Art Of Writing Copy written by Herschell Gordon Lewis and has been published by Racom Communication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It's the MasterWork by the World's Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish¦you're about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you'll find: How to write killer e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don't work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you'll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it's The Bible of Copywriting. Enjoy it. Use it. Profit from it.
On The Art Of Writing Copy
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Author : Herschell Gordon Lewis
language : en
Publisher: AMACOM/American Management Association
Release Date : 2000-05-30
On The Art Of Writing Copy written by Herschell Gordon Lewis and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-30 with Business & Economics categories.
Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy. The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.
Copywriting Second Edition
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Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2012-10-18
Copywriting Second Edition written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-18 with Language Arts & Disciplines categories.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Herschell Gordon Lewis On The Art Of Writing Copy
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Author : Herschell Gordon Lewis
language : en
Publisher: Prentice Hall
Release Date : 1989-01-01
Herschell Gordon Lewis On The Art Of Writing Copy written by Herschell Gordon Lewis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Advertising copy categories.
The Art Of The Click
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Author : Glenn Fisher
language : en
Publisher: Harriman House Limited
Release Date : 2018-10-01
The Art Of The Click written by Glenn Fisher and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Business & Economics categories.
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
Killer Copywriting Revolution
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Author : William Swain
language : en
Publisher:
Release Date : 2019-09-07
Killer Copywriting Revolution written by William Swain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-07 with Business & Economics categories.
Everything You Need To Know About Copywriting Grab your chance to own this comprehensive guide by William Swain Including: Killer Copywriting, How to Write Copy That Sells Killer Copywriting Reloaded: The Advanced Guide on How to Write Copy That Sells Discover Why Every Business Owner Needs to Master Copywriting Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success ... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.
Killer Copywriting Revolution
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Author : William Swain
language : en
Publisher: Independently Published
Release Date : 2019-06-17
Killer Copywriting Revolution written by William Swain and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with categories.
Everything You Need To Know About Copywriting Grab your chance to own this comprehensive guide by William Swain Including: Killer Copywriting, How to Write Copy That Sells Killer Copywriting Reloaded: The Advanced Guide on How to Write Copy That Sells Discover Why Every Business Owner Needs to Master Copywriting Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success ... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.
Copywriting Demystified The Foolproof Guide To Writing Copy That Sells
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Author : Shu Chen Hou
language : en
Publisher: KOKOSHUNGSAN®
Release Date :
Copywriting Demystified The Foolproof Guide To Writing Copy That Sells written by Shu Chen Hou and has been published by KOKOSHUNGSAN® this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing "Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells". This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, "Copywriting Demystified" is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But "Copywriting Demystified" isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets "Copywriting Demystified" apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: "This guide is a game-changer. I've been struggling to write effective copy for years, but "Copywriting Demystified" has given me the tools and confidence to take my writing to the next level." - John, small business owner "I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing." - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, "Copywriting Demystified" is the guide you've been looking for. Order your copy today and start writing copy that sells.
Marketing Copywriting
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Author : Njoku Caleb
language : en
Publisher:
Release Date : 2021-06
Marketing Copywriting written by Njoku Caleb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06 with categories.
The main intention of copywriting is to persuade people to take a particular action, whether it's purchasing, signing up for something, or any other type of conversion. Copywriting is much more than just words. Great copy tells a compelling story and represents your brand image. It pulls out strings that trigger the decision-making process for whoever reads what you're writing. In this guide you will learn: Nine qualities of good writing Five magnetic words to add to your marketing/sales vocabulary Tips that will automatically make you a better blogger Lessons from the greatest marketer of all time Specific tactics for writing enchanting copy How to enhance your call to action How to write addictive business blog posts Writing GPS that helps you create ridiculous good content And many more... In our content-driven marketing world, being able to communicate well in writing isn't just nice; it's a necessity. We hope this guide will give you both inspiration and instruction you need to strengthen your own writing chops. Because writing matters more now, not less. Order a copy now to begin your journey through the wide and fascinating world of marketing.
D Ad The Copy Book
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Author : D&AD
language : en
Publisher: Taschen
Release Date :
D Ad The Copy Book written by D&AD and has been published by Taschen this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.