Online Kommunikation Die Psychologie Der Neuen Medien F R Die Berufspraxis E Mail Website Newsletter Marketing Kundenkommunikation
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Online Kommunikation Die Psychologie Der Neuen Medien F R Die Berufspraxis E Mail Website Newsletter Marketing Kundenkommunikation
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Author : Annette Kielholz
language : de
Publisher: Springer Science & Business Media
Release Date : 2008-05-15
Online Kommunikation Die Psychologie Der Neuen Medien F R Die Berufspraxis E Mail Website Newsletter Marketing Kundenkommunikation written by Annette Kielholz and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-15 with Business & Economics categories.
Ganz gleich, ob in der Unternehmenskommunikation oder im persönlichen E-Mail-Verkehr, Online-Kommunikation hat viel mit Psychologie zu tun. Denn auch wenn ein Computer dazwischengeschaltet ist, es stehen doch immer Menschen dahinter. Dieser Praxisratgeber für den professionellen Umgang mit dem Internet im Berufsleben zeigt auf, welche psychologischen Mechanismen im Internet zum Tragen kommen und wie Unternehmen auf dieser Basis ihre Online-Präsenz professionell gestalten können - in den Bereichen Website, Newsletter, E-Mail-Verkehr, bei Marketing- und PR-Aktivitäten und in der Kundenkommunikation. Das Buch bietet neben der wissenschaftlichen Fundierung viele Praxisbeispiele, Checklisten und Interviews mit Spezialisten. Aufgrund seiner durchgehend klaren Struktur eignet es sich gleichermaßen für Einsteiger wie für Online-Profis, die die psychologischen Hintergründe der Netzkommunikation besser verstehen und neue Trends eigenständig beurteilen wollen. Es richtet sich an Führungskräfte, Kommunikationsverantwortliche in Unternehmen, Medienpsychologen, Unternehmensberater, Medienberater und -gestalter, Webmaster und Trainer.
Psychologie Der Digitalen Kommunikation
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Author : Matthias Johannes Bauer
language : de
Publisher: utzverlag GmbH
Release Date : 2020-04-02
Psychologie Der Digitalen Kommunikation written by Matthias Johannes Bauer and has been published by utzverlag GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Psychology categories.
Schlechte Briefings, ausufernde Online-Meetings und ein Missverständnis nach dem anderen per E-Mail, Facebook, Twitter, WhatsApp & Co.: Digitale Kommunikationskanäle haben ihre eigenen psychologischen Regeln, die uns auch ganz persönlich belasten können. Wer sie nicht kennt, beschwört unnötige Konflikte herauf und verbrennt sein Kommunikationsbudget. Wo digitale Kommunikation eigentlich entlasten und optimieren soll, steht heute immer öfter eine zusätzliche Belastung aus Fehlschlüssen, ungewollter Emotionalisierung und Mehrarbeit. · Wie entstehen Hass, Stress und Missgunst in Online-Diskussionen und digitaler Kommunikation? · Wie können professionelle Kommunikatoren die Eigenheiten von digitalen Kanälen für ihren Erfolg nutzen? · Wie verändert Google die Produktion von Texten? · Was macht digitale Kommunikation eigentlich mit uns Menschen? Dieses Buch erklärt die psychologischen Grundlagen unserer alltäglichen digitalen Kommunikation. Die Autoren schildern leicht verständlich und fachlich fundiert, warum diese Form der Kommunikation oft so einfach erscheint und doch so schwer zu beherrschen ist. Die Autoren Prof. Dr. Matthias Johannes Bauer, volontierter Journalist, Germanist und Wirtschaftswissenschaftler, leitet den Masterstudiengang Kommunikationsmanagement an der IST-Hochschule für Management in Düsseldorf. Zu seinen Lehr- und Forschungsschwerpunkten gehören unter anderem digitale Kommunikation und Wirtschaftspsychologie. Dipl.-Journ. Tim Müßle ist als freier Journalist für verschiedene Tageszeitungen, Magazine und Zeitschriften tätig. Er ist Dozent an der IST-Hochschule für Management in Düsseldorf und unterrichtet unter anderem Kommunikationspsychologie und digitale Medien.
Media And Convergence Management
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Author : Sandra Diehl
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-24
Media And Convergence Management written by Sandra Diehl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-24 with Business & Economics categories.
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Psychology Of Communication
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Author : Jessica Röhner
language : en
Publisher: Springer Nature
Release Date : 2024-01-02
Psychology Of Communication written by Jessica Röhner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-02 with Psychology categories.
This successful textbook on the psychology of communication explains - here in English for the first time - how human communication works in a very understandable way. It begins with the explanation of central terms and the explanation of known communication models (e.g. the models according to Schulz von Thun, Watzlawick, Hargie and colleagues), then describes means of non-verbal and verbal communication and ends with a clear and structured summary of communication forms. Concrete fields of application, stumbling blocks (e.g. intercultural differences in communication), practical examples and digressions in the book round off what has been read and consolidate what has been learned. In addition, free learning materials are available on the Internet with which readers can test their knowledge acquisition.
No Is Short For Next Opportunity
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Author : Martin Limbeck
language : en
Publisher: Morgan James Publishing
Release Date : 2014-11-18
No Is Short For Next Opportunity written by Martin Limbeck and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.
“This outstanding book goes straight to the heart of successful selling, showing you how to develop unshakable self-confidence in every sales situation” (Brian Tracy, author of Ultimate Sales Success). “A no does not mean that you should give up,” argues sales maven Martin Limbeck. “On the contrary, a no means you should keep at it.” Selling is easy if you can offer the lowest price or a top brand that everyone wants. But what if you don’t? What if the client says no? In sales, rejection comes with the territory. You will hear no, and you will hear it frequently. It’s normal. What’s important is what you do with that no . . . The right attitude toward selling is your key to success. Passion, pride, and perseverance are your most important assets. No Is Short for Next Opportunity will inspire you to develop the proper mindset for selling and to seal more deals. “This book is not an option for anyone who has ever heard the word “no”—buy it and read it today and start getting ‘yes’ tomorrow.” —Jeffrey Gitomer, author of The Little Red Book of Selling “This book will keep you going and growing throughout your career. I recommend it.” —Mark Sanborn, author of The Fred Factor and You Don’t Need a Title to Be a Leader “This book is bigger than sales. It’s a book about lifelong success. Your success.” —Randy Gage, author of the New York Times–bestseller Risky Is the New Safe “Read Martin Limbeck’s book and you will learn how to get past the no and realize your true potential.” —Ron Karr, author of Lead, Sell or Get Out of the Way “Compelling, complete, and courageous, this book will show you how to sell successfully to others and how to overcome the objections of even your most important client—you. I got new ideas and a new sense of hope from the very first page!” —Monica Wofford, CSP, CEO, Contagious Companies Inc. and author of Make Difficult People Disappear
Masonry
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Author : Harry A. Harris
language : en
Publisher: ASTM International
Release Date : 1988
Masonry written by Harry A. Harris and has been published by ASTM International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Masonry categories.
This title provides a thorough theoretical and practical introduction to the application of neural networks to pattern recognition and intelligent signal processing. It has been tested on students, unfamiliar with neural networks, who were able to pick up enough details to successfully complete their masters or final year undergraduate projects. The text also presents a comprehensive treatment of a class of neural networks called common bandwidth spherical basis function NNs, including the probabilistic NN, the modified probabilistic NN, and the general regression NN.
Social Local Mobile
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Author : Gerrit Heinemann
language : en
Publisher: Springer
Release Date : 2014-12-03
Social Local Mobile written by Gerrit Heinemann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-03 with Business & Economics categories.
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Scientific And Technical Revolution Yesterday Today And Tomorrow
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Author : Elena G. Popkova
language : en
Publisher: Springer Nature
Release Date : 2020-06-05
Scientific And Technical Revolution Yesterday Today And Tomorrow written by Elena G. Popkova and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-05 with Technology & Engineering categories.
This book presents a system view of the digital scientific and technological revolution, including its genesis and prerequisites, current trends, as well as current and potential issues and future prospects. It gathers selected research papers presented at the 12th International Scientific and Practical Conference, organized by the Institute of Scientific Communications. The conference “Artificial Intelligence: Anthropogenic Nature vs. Social Origin” took place on December 5–7, 2019 in Krasnoyarsk, Russia. The book is intended for academic researchers and independent experts studying the social and human aspects of the Fourth Industrial Revolution and the associated transition to the digital economy and Industry 4.0, as well as the creators of the legal framework for this process and its participants – entrepreneurs, managers, employees and consumers. It covers a variety of topics, including “intelligent” technologies and artificial intelligence, the digital economy, the social environment of the Fourth Industrial Revolution and its consequences for humans, the regulatory framework of the Fourth Industrial Revolution, and the “green” consequences, prospects and financing of the Fourth Industrial Revolution.
Advances In Advertising Research Vol V
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Author : Ivana Bušljeta Banks
language : en
Publisher: Springer
Release Date : 2014-11-25
Advances In Advertising Research Vol V written by Ivana Bušljeta Banks and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Business & Economics categories.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
