Online Kommunikation F R Verb Nde
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Web Advertising
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Author : Anja Janoschka
language : en
Publisher: John Benjamins Publishing
Release Date : 2004-12-23
Web Advertising written by Anja Janoschka and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-23 with Language Arts & Disciplines categories.
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Negotiating Tradition
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Author : Stefan Groth
language : en
Publisher: Universitätsverlag Göttingen
Release Date : 2012
Negotiating Tradition written by Stefan Groth and has been published by Universitätsverlag Göttingen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Cultural policy categories.
"Communicative interactions in international negotiations on cultural property not only provide information about the emergence and proliferation of arguments, rhetorics, and registers, but also permit valuable insights into actors' positions, strategies and alliances. They significantly influence local and national practices and views related to cultural property debates. What can be gained from a deep analysis of the communicative patterns and strategies that actors engage in - the entailing text and talk of negotiations - is a better understanding of the process itself: how do different actors argue, what kind of strategies and rhetorics do they use, to which instruments and institutions do they refer, and in what way do actors react to each other? An analysis of communicative interactions contributes to the question of how international negotiations work. The analytic inclusion of sociolinguistic practices allows insights into positions, strategies, and perspectives pertaining to cultural property. By looking at not only what actors say, but also at how and in what contexts they do so, it is possible to make more accurate statements about their positions and perceptions in cultural property debates. As these communicative interactions influence outcomes considerably, an approach from linguistic anthropology is not only beneficial for an understanding of specific negotiations, but also for the analysis of broader cultural property issues"--Provided by publisher
Who Is The Author
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Author : Irena Vassileva
language : en
Publisher:
Release Date : 2000
Who Is The Author written by Irena Vassileva and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Discourse analysis categories.
The Expression Of Information Structure
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Author : Manfred Krifka
language : en
Publisher: Walter de Gruyter
Release Date : 2012-08-31
The Expression Of Information Structure written by Manfred Krifka and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Language Arts & Disciplines categories.
Information structure deals with the linguistic forms and techniques that support the integration of what is said into the current informational and attentional state of the addressee. This shows in categories like topic-comment structuring, focus to highlight expressions, marking of givenness and of presupposed information, and ways to indicate that the information provided is restricted. The book relates infor-mation structure to theoretical models of grammar, to computation and modelling and brings together what is known about the expression of information structure in human language with regard to its empirical investigation, its psycholinguistic aspects and the acquisition of information structure. Since the need to integrate what is said into the informational and attentional state of the addressee is central to all human communication, it is not surprising that all natural languages have developed devices to express information structural cate-gories. To illustrate this, the book also provides concrete and theory independent descriptions of the information structural encoding strategies of individual languages of different types . The book can be used as a textbook appropriate for advanced undergraduate and graduate courses; it also provides information for linguists that are not specialists in the field.
Fehlertolerierende Rechensysteme Fault Tolerant Computing Systems
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Author : Fevzi Belli
language : de
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Fehlertolerierende Rechensysteme Fault Tolerant Computing Systems written by Fevzi Belli and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
Dieser Band enthält die 38 Beiträge der 3. GI/ITG/GMA-Fachtagung über "Fehlertolerierende Rechensysteme". Unter den 10 aus dem Ausland eingegangenen Beiträgen sind 4 eingeladene Vorträge. Insgesamt dokumentiert dieser Tagungsband die Entwicklung der Konzeption und Implementierung fehlertoleranter Systeme in den letzten drei Jahren vor allem in Europa. Sämtliche Beiträge sind neue Forschungs- oder Entwicklungsergebnisse, die vom Programmausschuß der Tagung aus 70 eingereichten Beiträgen ausgewählt wurden.
Historical Linguistics 2015
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Author : Michela Cennamo
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2019-09-15
Historical Linguistics 2015 written by Michela Cennamo and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-15 with Language Arts & Disciplines categories.
The collection of articles presented in this volume addresses a number of general theoretical, methodological and empirical issues in the field of Historical Linguistics, in different levels of analysis and on different themes: (i) phonology, (ii) morphology, (iii) morphosyntax, (iv) syntax, (v) diachronic typology, (vi) semantics and pragmatics, and (vii) language contact, variation and diffusion. The topics discussed, often in a comparative perspective, feature a variety of languages and language families and cover a wide range of research areas. Novel analyses and often new diachronic data — also from less known and under-investigated languages — are provided to the debate on the principles, mechanisms, paths and models of language change, as well as the relationship between synchronic variation and diachrony. The volume is of interest to scholars of different persuasions working on all aspects of language change.
Computer Speech
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Author : Manfred R. Schroeder
language : en
Publisher: Springer
Release Date : 1999-03-10
Computer Speech written by Manfred R. Schroeder and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-10 with Computers categories.
New material treats such contemporary subjects as automatic speech recognition and speaker verification for banking by computer and privileged (medical, military, diplomatic) information and control access. The book also focuses on speech and audio compression for mobile communication and the Internet. The importance of subjective quality criteria is stressed. The book also contains introductions to human monaural and binaural hearing, and the basic concepts of signal analysis. Beyond speech processing, this revised and extended new edition of Computer Speech gives an overview of natural language technology and presents the nuts and bolts of state-of-the-art speech dialogue systems.
Paper Machines
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Author : Markus Krajewski
language : en
Publisher: MIT Press
Release Date : 2023-12-26
Paper Machines written by Markus Krajewski and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-26 with Language Arts & Disciplines categories.
Why the card catalog—a “paper machine” with rearrangeable elements—can be regarded as a precursor of the computer. Today on almost every desk in every office sits a computer. Eighty years ago, desktops were equipped with a nonelectronic data processing machine: a card file. In Paper Machines, Markus Krajewski traces the evolution of this proto-computer of rearrangeable parts (file cards) that became ubiquitous in offices between the world wars. The story begins with Konrad Gessner, a sixteenth-century Swiss polymath who described a new method of processing data: to cut up a sheet of handwritten notes into slips of paper, with one fact or topic per slip, and arrange as desired. In the late eighteenth century, the card catalog became the librarian's answer to the threat of information overload. Then, at the turn of the twentieth century, business adopted the technology of the card catalog as a bookkeeping tool. Krajewski explores this conceptual development and casts the card file as a “universal paper machine” that accomplishes the basic operations of Turing's universal discrete machine: storing, processing, and transferring data. In telling his story, Krajewski takes the reader on a number of illuminating detours, telling us, for example, that the card catalog and the numbered street address emerged at the same time in the same city (Vienna), and that Harvard University's home-grown cataloging system grew out of a librarian's laziness; and that Melvil Dewey (originator of the Dewey Decimal System) helped bring about the technology transfer of card files to business.
The Ottomans And The Mamluks
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Author : Cihan Yuksel Muslu
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-07-25
The Ottomans And The Mamluks written by Cihan Yuksel Muslu and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with History categories.
Beginning on the eve of oceanic exploration, and the first European forays into the Indian Ocean and the Middle East, The Ottomans and the Mamluks traces the growth of the Ottoman Empire from a tiny Anatolian principality to a world power, and the relative decline of the Mamluks-historic defenders of Mecca and Medina and the rulers of Egypt and Syria. Cihan Yuksel Muslu traces the intertwined stories of these two dominant Sunni Muslim empires of the early modern world, setting out to question the view that Muslim rulers were historically concerned above all with the idea of Jihad against non-Muslim entities. Through analysis of the diplomatic anad military engagements around the Mediterranean and Indian Ocean, Muslu traces the interactions of these Islamic super-powers and their attitudes towards the wider world. This is the first detailed study of one of the most important political and cultural relationships in early-modern Islamic history.
The Search For God In Ancient Egypt
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Author : Jan Assmann
language : en
Publisher: Cornell University Press
Release Date : 2001
The Search For God In Ancient Egypt written by Jan Assmann and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with History categories.
First English-language edition, with revisions and additions by the author.This classic work by one of the world's most distinguished Egyptologists was first published in German in 1984. The Search for God in Ancient Egypt offers a distillation of Jan Assmann's views on ancient Egyptian religion, with special emphasis on theology and piety. Deeply rooted in the texts of ancient Egypt and thoroughly informed by comparative religion, theology, anthropology, and semiotic analysis, Assmann's interpretations reveal the complexity of Egyptian thought in a new way.Assmann takes special care to distinguish between the "implicit" theology of Egyptian polytheism and the "explicit" theology that is concerned with exploring the problem of the divine. His discussion of polytheism and mythology addresses aspects of ritual, the universe, and myth; his consideration of explicit theology deals with theodicy and the specifics of Amarna religion.