Online Kommunikation F R Verb Nde
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Web Advertising
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Author : Anja Janoschka
language : en
Publisher: John Benjamins Publishing
Release Date : 2004-12-23
Web Advertising written by Anja Janoschka and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-23 with Language Arts & Disciplines categories.
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Who Is The Author
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Author : Irena Vassileva
language : en
Publisher:
Release Date : 2000
Who Is The Author written by Irena Vassileva and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Discourse analysis categories.
Negotiating Tradition
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Author : Stefan Groth
language : en
Publisher: Universitätsverlag Göttingen
Release Date : 2012
Negotiating Tradition written by Stefan Groth and has been published by Universitätsverlag Göttingen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Cultural policy categories.
"Communicative interactions in international negotiations on cultural property not only provide information about the emergence and proliferation of arguments, rhetorics, and registers, but also permit valuable insights into actors' positions, strategies and alliances. They significantly influence local and national practices and views related to cultural property debates. What can be gained from a deep analysis of the communicative patterns and strategies that actors engage in - the entailing text and talk of negotiations - is a better understanding of the process itself: how do different actors argue, what kind of strategies and rhetorics do they use, to which instruments and institutions do they refer, and in what way do actors react to each other? An analysis of communicative interactions contributes to the question of how international negotiations work. The analytic inclusion of sociolinguistic practices allows insights into positions, strategies, and perspectives pertaining to cultural property. By looking at not only what actors say, but also at how and in what contexts they do so, it is possible to make more accurate statements about their positions and perceptions in cultural property debates. As these communicative interactions influence outcomes considerably, an approach from linguistic anthropology is not only beneficial for an understanding of specific negotiations, but also for the analysis of broader cultural property issues"--Provided by publisher
The Expression Of Information Structure
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Author : Manfred Krifka
language : en
Publisher: Walter de Gruyter
Release Date : 2012-08-31
The Expression Of Information Structure written by Manfred Krifka and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Language Arts & Disciplines categories.
Information structure deals with the linguistic forms and techniques that support the integration of what is said into the current informational and attentional state of the addressee. This shows in categories like topic-comment structuring, focus to highlight expressions, marking of givenness and of presupposed information, and ways to indicate that the information provided is restricted. The book relates infor-mation structure to theoretical models of grammar, to computation and modelling and brings together what is known about the expression of information structure in human language with regard to its empirical investigation, its psycholinguistic aspects and the acquisition of information structure. Since the need to integrate what is said into the informational and attentional state of the addressee is central to all human communication, it is not surprising that all natural languages have developed devices to express information structural cate-gories. To illustrate this, the book also provides concrete and theory independent descriptions of the information structural encoding strategies of individual languages of different types . The book can be used as a textbook appropriate for advanced undergraduate and graduate courses; it also provides information for linguists that are not specialists in the field.
Designs For The Pluriverse
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Author : Arturo Escobar
language : en
Publisher: Duke University Press
Release Date : 2018-03-09
Designs For The Pluriverse written by Arturo Escobar and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-09 with Social Science categories.
In Designs for the Pluriverse Arturo Escobar presents a new vision of design theory and practice aimed at channeling design's world-making capacity toward ways of being and doing that are deeply attuned to justice and the Earth. Noting that most design—from consumer goods and digital technologies to built environments—currently serves capitalist ends, Escobar argues for the development of an “autonomous design” that eschews commercial and modernizing aims in favor of more collaborative and placed-based approaches. Such design attends to questions of environment, experience, and politics while focusing on the production of human experience based on the radical interdependence of all beings. Mapping autonomous design’s principles to the history of decolonial efforts of indigenous and Afro-descended people in Latin America, Escobar shows how refiguring current design practices could lead to the creation of more just and sustainable social orders.
Corpus Linguistics In Sweden
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Author : Lars Engwall
language : sv
Publisher:
Release Date : 2019
Corpus Linguistics In Sweden written by Lars Engwall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Paper Machines
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Author : Markus Krajewski
language : en
Publisher: MIT Press
Release Date : 2011-08-19
Paper Machines written by Markus Krajewski and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-19 with Language Arts & Disciplines categories.
Why the card catalog—a “paper machine” with rearrangeable elements—can be regarded as a precursor of the computer. Today on almost every desk in every office sits a computer. Eighty years ago, desktops were equipped with a nonelectronic data processing machine: a card file. In Paper Machines, Markus Krajewski traces the evolution of this proto-computer of rearrangeable parts (file cards) that became ubiquitous in offices between the world wars. The story begins with Konrad Gessner, a sixteenth-century Swiss polymath who described a new method of processing data: to cut up a sheet of handwritten notes into slips of paper, with one fact or topic per slip, and arrange as desired. In the late eighteenth century, the card catalog became the librarian's answer to the threat of information overload. Then, at the turn of the twentieth century, business adopted the technology of the card catalog as a bookkeeping tool. Krajewski explores this conceptual development and casts the card file as a “universal paper machine” that accomplishes the basic operations of Turing's universal discrete machine: storing, processing, and transferring data. In telling his story, Krajewski takes the reader on a number of illuminating detours, telling us, for example, that the card catalog and the numbered street address emerged at the same time in the same city (Vienna), and that Harvard University's home-grown cataloging system grew out of a librarian's laziness; and that Melvil Dewey (originator of the Dewey Decimal System) helped bring about the technology transfer of card files to business.
Operational Code Analysis And Foreign Policy Roles
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Author : Mark Schafer
language : en
Publisher: Routledge
Release Date : 2021-03-22
Operational Code Analysis And Foreign Policy Roles written by Mark Schafer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-22 with Political Science categories.
In this book, senior scholars and a new generation of analysts present different applications of recent advances linking beliefs and decision-making, in the area of foreign policy analysis with strategic interactions in world politics. Divided into five parts, Part 1 identifies how the beliefs in the cognitive operational codes of individual leaders explain the political decisions of states. In Part 2, five chapters illustrate progress in comparing the operational codes of individual leaders, including Vladimir Putin of Russia, three US presidents, Bolivian president Evo Morales, Sri Lanka’s President Chandrika Kumaratunga, and various leaders of terrorist organizations operating in the Middle East and North Africa. Part 3 introduces a new Psychological Characteristics of Leaders (PsyCL) data set containing the operational codes of US presidents from the early 1800s to the present. In Part 4, the focus is on strategic interactions among dyads and evolutionary patterns among states in different regional and world systems. Part 5 revisits whether the contents of the preceding chapters support the claims about the links between beliefs and foreign policy roles in world politics. Richly illustrated and with comprehensive analysis Operational Code Analysis and Foreign Policy Roles will be of interest to specialists in foreign policy analysis, international relations theorists, graduate students, and national security analysts in the policy-making and intelligence communities.
The Ottomans And The Mamluks
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Author : Cihan Yuksel Muslu
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-07-25
The Ottomans And The Mamluks written by Cihan Yuksel Muslu and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with History categories.
Beginning on the eve of oceanic exploration, and the first European forays into the Indian Ocean and the Middle East, The Ottomans and the Mamluks traces the growth of the Ottoman Empire from a tiny Anatolian principality to a world power, and the relative decline of the Mamluks-historic defenders of Mecca and Medina and the rulers of Egypt and Syria. Cihan Yuksel Muslu traces the intertwined stories of these two dominant Sunni Muslim empires of the early modern world, setting out to question the view that Muslim rulers were historically concerned above all with the idea of Jihad against non-Muslim entities. Through analysis of the diplomatic anad military engagements around the Mediterranean and Indian Ocean, Muslu traces the interactions of these Islamic super-powers and their attitudes towards the wider world. This is the first detailed study of one of the most important political and cultural relationships in early-modern Islamic history.
The Search For God In Ancient Egypt
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Author : Jan Assmann
language : en
Publisher: Cornell University Press
Release Date : 2001
The Search For God In Ancient Egypt written by Jan Assmann and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with History categories.
First English-language edition, with revisions and additions by the author.This classic work by one of the world's most distinguished Egyptologists was first published in German in 1984. The Search for God in Ancient Egypt offers a distillation of Jan Assmann's views on ancient Egyptian religion, with special emphasis on theology and piety. Deeply rooted in the texts of ancient Egypt and thoroughly informed by comparative religion, theology, anthropology, and semiotic analysis, Assmann's interpretations reveal the complexity of Egyptian thought in a new way.Assmann takes special care to distinguish between the "implicit" theology of Egyptian polytheism and the "explicit" theology that is concerned with exploring the problem of the divine. His discussion of polytheism and mythology addresses aspects of ritual, the universe, and myth; his consideration of explicit theology deals with theodicy and the specifics of Amarna religion.